November 6, 2011
BINALOT FIESTA Food, Inc., a homegrown quick-service restaurant chain, plans to ramp up expansion with a target of having 40% more outlets by 2012, an official said.
“For 2012, we plan to expand by 40% in number of stores,” Rommel T. Juan, president of Binalot Fiesta Food, said in an e-mail to BusinessWorld late last week.
In the meantime, the company expects to close 2011 with 39 stores, 15% higher than the 34-store tally the previous year.
“We are now focusing on area development franchises, which give exclusive rights to one franchisee for any given province or region,” he said. “We are now eyeing the Batangas and Quezon area in the south as well as Pampanga and Tarlac in the north for area development.”
Mr. Juan in a separate interview yesterday said the Binalot outlet tally hit 40 in 2009; however, the company shut down seven stores located in food courts.
“In 2009, we had a realignment of stores. We closed around seven stores, which are located in food courts in malls because we realized that our stores should be stand-alone,” he said in a telephone interview.
Mr. Juan said the
company is expecting to post better results in the second semester of the year compared to the first half.