Donate your FREE Rice Campaign

Donate your FREE Extra Rice Campaign

From the “Donate Your Free Extra Rice Campaign”, we were able to provide meals to the frontliners of the SM City Sucat Vaccination Center! Just by donating the free extra rice with your Binalot orders, you’re able to help frontliners who are continuously serving Filipinos. Donate your extra rice today!

Binalot celebrates the kindness of Filipinos during pandemic

by 2nd Opinion May 13, 2021

This pandemic has dragged on to its second year and unfortunately, we do not see an end to it very soon. The Philippine economy has suffered its worst contraction in history. Of course, it is not just the Philippines but pretty much the rest of the world that is reeling from its negative impact. So many companies have closed down and those who stayed behind have contracted operations. Numerous jobs have been lost. But one good thing has emerged from this devastating crisis, this is the innate kindness of Filipinos. The community pantry is an example of this.

From the very beginning of the pandemic, there have been many efforts by Filipinos from all walks of life to help out their fellowmen. This has recently become even more apparent with the introduction of community pantries in many parts of the country. This most recent charitable effort emphasizes that people may give what they can and take only what they need.

For its part, Binalot has mobilized its own effort since the start of the pandemic by launching its BAYANI program. This program accepts donations from people who want to help and use these to send food to medical frontliners who are the most exposed to the virus.

Cristina Martinez, Binalot’s Marketing Manager says that this way, Binalot celebrates the Filipino Bayanihan spirit. “We wish to highlight the ordinary people who have contributed to feed and support the frontliners, people like husband and wife corporate executives Brian and Judy Medina, and even culinary instructor Chef Alvin Magpantay. Even Filipinos who live abroad chipped in such as IT executive Edwin Mance who sent his assistance all the way from Munich, Germany, Jayjay Veloso from Canada  and pharma executive Jay Garcia with wife Michelle who’s a registered nurse based in San Mateo, California. At the local front, Japanese automotive executive Susumu Myokan went out of his way to contribute and support. The list goes on and on”.

She adds that well-meaning corporations such as Nissan Philippines and the Lucio Tan Group of Companies, and organizations like Electric Vehicle Association of the Philippines and Viccoap have supported it.

“We just wish to celebrate the kindness and generosity of the Filipinos and our tendency to help each other during conflict and crisis. And now that there is finally what we hope to be an end in sight for this pandemic with the steady arrival of Covid 19 vaccines, Binalot is now targeting to send food to the vaccination center volunteers to help speed up the end of the pandemic. In this, we need your help”. 

Binalot pivots to residential, community-based “Cloud Franchises” amid pandemic

By 2nd Opinion April 20, 2021

Filipino fast food chain Binalot has never been shy in introducing new and innovative concepts in the food industry. And this time, amid this pandemic that saw the dramatic increase in food delivery, welcome “cloud franchises”.

From being the first truly Filipino fast food franchise when it started in 1996 to becoming the poster child for SME CSR when it set up its DAHON program in 2006, Binalot has always had the pioneering spirit.

Judee Morente, Operations Manager of Binalot says that since the start of this pandemic, Binalot has never stopped its operations. “We focused on how to keep our employees busy and more importantly, keep them employed. Binalot came up with the Bayani (Biyaya at Yaman Alay Natin sa Inang Bayan) program which enabled good-hearted individuals to donate food for both our medical and non-medical frontliners”.

“Truly, this pandemic has affected the food industry worldwide. And Binalot was not spared. Sales decreased to less than half as people stayed home, they stayed away from the malls and office spaces and factories became vacant. Thus, most of our current sales are in the form of delivery sales”. 

But the pandemic stretched on, with a second round of enhanced community quarantine in place in Metro Manila and surrounding provinces. And with almost no end in sight, Binalot has decided to pivot to a new business model. 

Introducing the Binalot home kitchen-based franchise or Binalot Cloud Kitchen for short. Morente explains that now, you no longer need to find a space in a commercial area to open your own Binalot franchise. “With our cloud franchise, you can simply open one at your own home. All we require you to have is your kitchen and a dedicated refrigerator and freezer for the Binalot stocks. Binalot will train you and your staff on operations, food handling, marketing, human resources and will even set up your delivery system. Food service is going to be fast, convenient and affordable because of reduced overhead costs”. 

Binalot CEO Rommel Juan says that with more people working from home nowadays, residential area food deliveries are up. “We and our prospective franchisees aim to target this new, rapidly-growing segment by focusing on residential area cloud franchises. And with our Binalot Cloud Kitchen, you can do it from the comfort of your home kitchen”.

“At Binalot, we try to see the opportunity in every crisis. Problems are seen as challenges that need to be addressed. There is a need and we provide an opportunity to fill this need. So now we want to give this opportunity to offer Binalot to cloud franchisees to serve their own residential areas and have a profitable business for themselves”.

For inquiries you may email ilovebinalot@gmail.com.  Or visit www.binalot.com

Read More: https://2ndopinion.ph/

Binalot Story

By: Jerry Jao

I was a new a graduate around 20 years ago... I was fired and I was looking for a job...pero natagalan ako s apaghahanap so I opted to do networking, insurance a real estate salesman... so to make the story short, All around salesman parang electrolux man. Everyday I would be going around Ortigas for seminars client meeting etc, etc. But due to limited money, I think 200 lang dala ko kada araw kasama na dun ang transpo and I have to be in ortigas by 9am until sometime 4am the next day..lam mo na trabahong networker after 6pm ang client. So with limited money in my pocket araw araw I would go either Robinson's Galleria or Sharilla Fast Food area to take my lunch & dinner, at ang palaging order ko yung Adobo Rice with Egg kasi yun lang ang budget ko and afford ko. There are times na palapit pa lang ako sa cashier pinupunch na order ka kasi alam na nila yun ang oorderin ko nanaman. Minsan tinanong ako bakit yun lagi order ko so I just answered "Yan kasi paborito ko"...(well, partly true) and di ko masabi na yan lang kasi kaya ko (during that time P25 lang yan). There are times ma may kasama akong fellow networker na kaya lang sumasabay sa akin para makalibre ng lunch and I would buy 2 packs nyan ang kakain kami at minsan nagsabi din sya sa akin yun lang daw nililibre ko sa kanya puro Adobo Rice with Egg lang...(Kainis ng nagpalibre lang nagreklamo pa...) If you know Ismael Abaya o Bart Abaya...I was dealing with hin na din during that time. And During that Time nababasa na kita sa Entrepreneur Magazine but di pa tayo personally magkakilala. I was so inspired about your story and the story of where the adobo Rice came from that after a few years I decided to go to business and Invited my friends to start lunch delivery services in Binondo gaya ng ginawa nyo. I tried not to get commercial space kasi napakamahal and I could not afford it. We called it Sa Kusina ni Mang Tabby... literal yun kusina lang meron kami at wala nang iba no dine in no nothing. And Tabby is what my family calls me kasi tumataba na ako during that time. Sad to say, to business last only 1 and a half year. and wit this I loss my friends who became my partner. Hangang nang makilala kita sa PMA... Until now i can't forget how your story and your brand have been part of my struggling years. And how your story inspired me to become an entrepreneur.

Binalot Fiesta Foods Wins HeroBrand Awards

BINALOT Fiesta Foods, Inc. received a HeroBrand Awards uder the Established Hero category. The franchise was recognized for its contributions to the good of society. HeroBrand Awards celebrate those companies and brands that are making the world a better place.

 

Read More: ressreader.com

Philippines’ Binalot Fiesta wins HeroBrand Awards for social good projects

The Philippines’ Binalot Fiesta Foods has won the international HeroBrand Awards for its social good projects in local communities.

The HeroBrand Award is an international award that aims to recognize and publicize companies that are making a difference in their communities and are regarded as heroes who inspire those around them.

“Heroes inspire us, they shape our culture and create history. Heroes elevate us emotionally. They strengthen us physically. Heroes change the way we see the world. They encourage us to transform ourselves for the better. Heroes give us hope.

“Hero Brand Awards celebrates those in business world who in their deeds, create social changes that make our world better,” explains the HeroBrand Awards site.

Binalot Fiesta Foods won the HeroBrand Awards for Established Hero given to larger corporations who demonstrate a commitment to social good in their communities and beyond.

The restaurant chain that practices the Filipino dining practice of using banana leaves as environment-friendly packaging materials to wrap meals was named one of the four major awardees for HeroBrand Awards 2020, along with winners from Thailand, Singapore, and Malaysia.

Binalot Fiesta’s social good projects which give back to communities that support the company and provide assistance to those in need are under the DAHON program, the company’s corporate social responsibility (CSR) arm runs projects that address issues on the environment, livelihood, education, poverty alleviation, and calamity relief, all aligned with the United Nations Sustainable Development Goals.

  • Leaf of Faith is one such program that sources banana leaves from marginalized farming communities. These banana leaves are used to pack meals that are sold in Binalot stores. For over a decade, it has provided small-time banana farmers with an added opportunity to profit from the banana trees growing in their backyards while ensuring that Binalot has a steady and reliable source for all its stores across Metro Manila. Binalot, after all, is famous for its classic Filipino meals wrapped in a banana leaf — stamping the traditional Filipino brand in a modern fast-food setting.
  • The Eggciting Harvest program is another DAHON livelihood project that introduced salted egg production to a community located in the foothills of Nagcarlan, Laguna. It aims to improve further the economic condition of the farmers and their spouses. It has enabled the matriarchs to supply Binalot with high-quality salted eggs to its stores. This allows them to earn additional income while in the comforts of their community.

The BAYANI program covers relief operations during disasters such as typhoons. However, with the onset of the COVID-19 pandemic, Its recent efforts have focused on soliciting pledges from companies and individuals to provide hot meals to both medical and non-medical frontliners in different hospitals in the country. Hot meals are prepared and delivered to the donor’s chosen institution. Or, the choice of donees may come from the program’s list of hospitals, quarantine facilities, government agencies or depressed areas where the packed meals are needed. Binalot’s disaster response aims to contribute to the recovery and resilience of the affected Filipino communities.

DAHON has received several citations including the once-in-a-lifetime Centennial Prize in the worldwide 2007 UPS Out-of-the-Box Small Business Contest and the Intel-AIM Corporate Social Responsibility Award (IACRA) at the Asian Forum on Corporate Social Responsibility in 2010.

The homegrown fast food chain showed Pinoy resiliency amid the new normal brought on by the coronavirus pandemic.

Binalot has been expanding into the Asian market and the UAE.

Read More: goodnewspilipinas.com

Binalot Fiesta Foods wins HeroBrand Awards

Binalot Fiesta Foods, Inc. received a HeroBrand Awards under the Established Hero category. The franchise was recognized for its contributions to the good of society. HeroBrand Awards celebrate those companies and brands that are making the world a better place. For more information, visit binalot.com.

Binalot Fiesta Foods won the Established Hero category of the HeroBrand Awards. The HeroBrand Award is an international award that aims to recognize and publicize companies that are making a difference in their communities. These heroes inspire those around them.

They shape local culture and create history. They emotionally elevate those around them. “Heroes inspire us, they shape our culture and create history,” says a spokesperson for HeroBrand Awards. “Heroes elevate us emotionally. They strengthen us physically. Heroes change the way we see the world. They encourage us to transform ourselves for the better. Heroes give us hope.”

The Established Hero category is for larger corporations who demonstrate a commitment to social good in their communities and beyond. How does Binalot Fiesta Foods do this?

Binalot commits itself to give back to communities that support the company and to provide assistance to those in need. DAHON, the company’s corporate social responsibility (CSR) arm runs projects that address issues on the environment, livelihood, education, poverty alleviation and calamity relief, all aligned with the United Nations Sustainable Development Goals.

Leaf of Faith is one such program that sources banana leaves from marginalized farming communities. These banana leaves are used to pack meals that are sold in Binalot stores.  For over a decade, it has provided small-time banana farmers with an added opportunity to profit from the banana trees growing in their backyards while ensuring that Binalot has a steady and reliable source for all its stores across Metro Manila. Binalot, after all, is famous for its classic Filipino meals wrapped in a banana leaf — stamping the traditional Filipino brand in a modern fast-food setting.

The Eggciting Harvest program is another DAHON livelihood project that introduced salted egg production to a community located in the foothills of Nagcarlan, Laguna. It aims to improve further the economic condition of the farmers and their spouses.  It has enabled the matriarchs to supply Binalot with high-quality salted eggs to its stores. This allows them to earn additional income while in the comforts of their community.

The BAYANI program covers relief operations during disasters such as typhoons.  However, with the onset of the COVID-19 pandemic, Its recent efforts have focused on soliciting pledges from companies and individuals to provide hot meals to both medical and non-medical frontliners in different hospitals in the country. Hot meals are prepared and delivered to the donor’s chosen institution. Or, the choice of donees may come from the program’s list of hospitals, quarantine facilities, government agencies or depressed areas where the packed meals are needed.  Binalot’s disaster response aims to contribute to the recovery and resilience of the affected Filipino communities.

DAHON has received several citations including the once-in-a-lifetime Centennial Prize in the worldwide 2007 UPS Out-of-the-Box Small Business Contest and the Intel-AIM Corporate Social Responsibility Award (IACRA) at the Asian Forum on Corporate Social Responsibility in 2010.

Read More: 2ndopinion.ph

Binalot Fiesta Foods wins HeroBrand award

Binalot Fiesta Foods Inc. received an award under the Established Hero category of the HeroBrand Awards for its contributions to the good of society. HeroBrand Awards celebrate companies and brands that are making the world a better place.

“Heroes inspire us, they shape our culture and create history,” according to HeroBrand Awards. “Heroes elevate us emotionally. They strengthen us physically. Heroes change the way we see the world. They encourage us to transform ourselves for the better. Heroes give us hope.”

The Established Hero category is for larger corporations that demonstrate a commitment to social good in communities and beyond.

Binalot commits itself to give back to communities that support the company and provide assistance to those in need. DAHON, the company’s corporate social responsibility arm, runs projects that address issues on the environment, livelihood, education, poverty alleviation, and calamity relief, all aligned with the United Nations Sustainable Development Goals.

Leaf of Faith is one such program that sources banana leaves from marginalized farming communities. These banana leaves are used to pack meals that are sold in Binalot stores.

For over a decade, it has provided small-time banana farmers with an added opportunity to profit from the banana trees growing in their backyards while ensuring that Binalot has a steady and reliable source for all its stores across Metro Manila.

Binalot, after all, is famous for its classic Filipino meals wrapped in a banana leaf—stamping the traditional Filipino brand in a modern fast-food setting.

The Eggciting Harvest program is another DAHON livelihood project that introduced salted egg production to a community located in the foothills of Nagcarlan, Laguna. It aims to improve further the economic condition of the farmers and their spouses.
It has enabled the matriarchs to supply Binalot with high-quality salted eggs to its stores. This allows them to earn additional income while in the comforts of their community.

The BAYANI program covers relief operations during disasters such as typhoons. With the onset of the COVID-19 pandemic, its recent efforts focused on soliciting pledges from companies and individuals to provide hot meals to both medical and non-medical frontliners in different hospitals in the country.

Hot meals are prepared and delivered to the donor’s chosen institution. Binalot’s disaster response aims to contribute to the recovery and resilience of the affected Filipino communities.

DAHON has received several citations including the once-in-a-lifetime Centennial Prize in the worldwide 2007 UPS Out-of-the-Box Small Business Contest and the Intel-AIM Corporate Social Responsibility Award at the Asian Forum on Corporate Social Responsibility in 2010.

Read More: Manilastandard.net

Binalot Fiesta Foods wins HeroBrand award

By Lyka Ilagan

Binalot Fiesta Foods Inc. received an award under the Established Hero category of the HeroBrand Awards for its contributions to the good of society. HeroBrand Awards celebrate companies and brands that are making the world a better place. 

“Heroes inspire us, they shape our culture and create history,” according to HeroBrand Awards. “Heroes elevate us emotionally. They strengthen us physically. Heroes change the way we see the world. They encourage us to transform ourselves for the better. Heroes give us hope.”

The Established Hero category is for larger corporations that demonstrate a commitment to social good in communities and beyond. 

Binalot commits itself to give back to communities that support the company and provide assistance to those in need. DAHON, the company’s corporate social responsibility arm, runs projects that address issues on the environment, livelihood, education, poverty alleviation, and calamity relief, all aligned with the United Nations Sustainable Development Goals.

Leaf of Faith is one such program that sources banana leaves from marginalized farming communities. These banana leaves are used to pack meals that are sold in Binalot stores.  

For over a decade, it has provided small-time banana farmers with an added opportunity to profit from the banana trees growing in their backyards while ensuring that Binalot has a steady and reliable source for all its stores across Metro Manila. 

Binalot, after all, is famous for its classic Filipino meals wrapped in a banana leaf—stamping the traditional Filipino brand in a modern fast-food setting.

The Eggciting Harvest program is another DAHON livelihood project that introduced salted egg production to a community located in the foothills of Nagcarlan, Laguna. It aims to improve further the economic condition of the farmers and their spouses.  

It has enabled the matriarchs to supply Binalot with high-quality salted eggs to its stores. This allows them to earn additional income while in the comforts of their community.

The BAYANI program covers relief operations during disasters such as typhoons.  With the onset of the COVID-19 pandemic, its recent efforts focused on soliciting pledges from companies and individuals to provide hot meals to both medical and non-medical frontliners in different hospitals in the country. 

Hot meals are prepared and delivered to the donor’s chosen institution. Binalot’s disaster response aims to contribute to the recovery and resilience of the affected Filipino communities.

DAHON has received several citations including the once-in-a-lifetime Centennial Prize in the worldwide 2007 UPS Out-of-the-Box Small Business Contest and the Intel-AIM Corporate Social Responsibility Award at the Asian Forum on Corporate Social Responsibility in 2010.

Read More: manilanews.ph