Pinoy Food Chain Introduces Innovative New Food Van in Upcoming Franchise Show

Source: BusinessWeek Mindanao

In tropical countries like the Philippines, June and July signals the onset of the rainy season. But the rains and the floods are no reason to be gloomy, as the home of the ultimate Filipino fast food experience proves once again why it is called the local fast food trail blazer.

After a triumphant 2011 stint, Binalot Fiesta Foods, Inc. (BFFI) was crowned with the Best Booth Award under Food (12-18sqm) category at the Philippine International Franchise Expo 2011 last September 23 – 25. This year, its steps up the game by presenting its new franchise model, the Binalot Food Van.

Similar to the movable food trucks popular in the US, the Binalot Food Van is a whole store unit and an eco-friendly mobile food solution. Basically, the Food Van is a Binalot store mounted on a trailer. Completely modern and environment friendly, the cab chassis was built by Mitsubishi thru its dealer Peak Motors with the modified body manufactured by local truck body builder Centro Manufacturing Corporation.

The Binalot Food Van will cater to people on the go, perfect for events and outdoor activities. A brainchild of Binalot founder and CEO Rommel Juan, popular Pinoy classics adobo, bistek, tapa, tocino, sisig, longganisa (with salted eggs and tomato) can now be enjoyed wherever and whenever you want it. Also available is Binalot’s new Company Supervision Scheme (CSS) which allows franchisees to manage a franchise by remote control. Binalot will assign its own supervisor for the store and effectively manage the store for the franchisee.

Both of these offerings will make your favorite Pinoy banana wrapped classics closer to you, a testament to Binalot’s commitment in filling that niche of an All Filipino Green quick-serve restaurant.

“After joining different franchise shows and expos, inquiries start arriving after a year since prospective franchisees screen and weigh their options so they spend more time evaluating. Contacts were established with deals and contracts eventually inked. Proven examples are our store at California Garden Square in Mandaluyong, in Jupiter St. Makati, and in Robinsons Imus. We have a total of 38 stores, 6 of which are company-owned, the rest franchised to partners,” Juan proudly shares.

Rommel Juan invites prospective franchisees to join the Binalot family and help promote everything fun about being Pinoy. “Support banana farmers while sustaining the environment for our kids,” he adds.

BFFI will offer pre-approved sites for franchising with the Binalot Food Van, but areas may be bigger because of the mobility of the new store units. Prospective franchisees may see the actual Binalot Food Van inside Binalot’s booth. With this model, Binalot aims to again leave a mark in one of the biggest one-stop shop event in this side of the world. Displayed within almost 10,000 square meters of exhibit space, the Binalot Food Van sitting prominently inside the Binalot booth is a sure to stand among successful brands in the food, retail and service categories.

Binalot Fiesta Foods, Inc. (BFFI), home of the “Ultimate Filipino Food Experience”, will be back at the three-day Franchise Asia Philippines (FAP) Expo 2012 on July 27-29, 2012 at the SMX Convention Center, Mall of Asia.

Posted in Press Releases.