BINALOT: The Corporate Soul

Filipinos love to eat, which explains why practically every major global food brand is in the country; fast food brands, especially. These international franchises and their local imitations dominate. Filipino dining taste, in turn, has become very Western.

It was this way until a band of young entre-Pinoys realized, in 1996, that the Philippines has as much to contribute to the culinary world as burgers & french fries, pizzas & spaghettis, plastic spoons & styropacks. Their Filipino pride pursued the rebirth of Pinoy classics - adobo & bistek, tapa & tocino, sisig & longganisa, even salted egg & tomato against the onslaught of “Colonel Sanders, Ray Krock and his jolly clone”.

Their flash of inspiration led to the re-discovery of an age-old but very clever Filipino dining practice much better than styro lunch packs – banana leaves! Equally clever, their “banana insight” inspired the birth of BINALOT Fiesta Foods.

Today, the “adobo pride” is being proven right. In just a little more than 10 years (and without the international financial resources of multinationals), BINALOT has grown from a humble stall in Shaw to a 37 store-strong major franchise player competing with the fastfood icons. 8 out of 10 are franchise stores, proof of the solid BINALOT franchise formula.

Its “All-Time Pinoy-Vorites” main menu – 12 of the most popular Pinoy dishes – now gives Filipino consumers affordability and value-for-money superior to the “one-piece chicken meal” routine. And the “banana leaves” are a welcome refreshing substitute to the non-biodegradable styro box.

BINALOT’s ultimate vision to be the preferred Truly Filipino Quick Service Restaurant in the Philippines reflects not so much its business ambition as its belief, its ADVOCACY in fact, that Filipino food is among the best, that local menu is world-class menu and that a truly Filipino fast food concept (not just the clones) can go global.

The same Advocacy believes also in developing young small-to-medium entre-Pinoys, just as they were in 1996, to propagate wealth. Hence, BINALOT franchise packages have been so designed as to multiply individual entrepreneurship – the real key to national economic progress.

Beyond cuisine, however, BINALOT is really about advocating Pinoy values & culture, the best in and of the Filipino (his humor included). With culinary excellence, BINALOT aims to advance Pinoy excellence.

The fast food market, locally and globally, has been longing and is ready for a truly Filipino recipe-based fast food and BINALOT, “The Ultimate Filipino Food Experience”is championing for “adobo” recognition.


To be the preferred Filipino quick service restaurant in the Philippines which promotes Filipino culture and sustains the environment


  1. To be the industry benchmark in promoting Philippine cultural values and positive traits
  2. To give fair returns to all stakeholders
  3. To improve the quality of life of all Binalot employees
  4. To promote sustainable livelihood in the communities that we support
  5. To promote a variety of nourishing, healthy, Filipino food

Corporate Values

At Binalot, We Value

Team Work, Loyalty, Joy, Integrity, Creativity and Efficiency, anchored on Faith in God

Business Concept

Coined from the Filipino word which means “wrapped”, Binalot is just that – classic Filipino fare wrapped in banana leaves in traditional local fashion. The Binalot menu is composed of various favorite meals such as adobo, tapa, bistek, tocino, longganisa among others, all atop steaming hot rice and garnished with appetizing sidings of salted egg and tomato.

The concept promotes the traditional way of enjoying well-loved Pinoy food and a festive Fiesta ambiance that every Filipino can associated with.

Corporate Social Responsibility

Doing well, while doing good, is the mantra of the growing number of companies who espouse Corporate Social Responsibility (C.S.R.).

We in Binalot, however, believe that for C.S.R. to make even better sense, it should promote the “win-win” approach. While setting aside funds to help communities is a noble undertaking, it would be better if both the corporation and the community benefit from the C.S.R.  program. This ensures that the project can be sustained over a long term, and not become just a one-shot deal.

Our DAHON (Dangal At Hanapbuhay para sa Nayon) Program, we are proud to say, does just that – an example of how both the community and the company can benefit from the same program.


General Information

Name: Binalot Fiesta Foods, Inc.
Address: 3481 B-2-B Sta. Ana Drive
Barangay Sun Valley,
Parañaque City, Philippines 1700
Telephone: +632 8776 8100
Email: binalot@gmail.com
Website: www.binalot.com
Year established: 1996
Type of organization: Corporation
Type of business: Restaurant / Quick Service Restaurant
No. of employees: 94