Binalot on Thumbs Up

Binalot was featured on Thumbs Up!

Thumbs Up airs on Studio 23 every Saturday

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Binalot featured on Franchise TV

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Former public servant finds new joy in franchising

October 3, 2011
Philippine Star

Franklin Ebdalin

MANILA, Philippines – After retiring from public service in June last year, former Foreign Affairs Undersecretary Franklin Ebdalin decided it was time to focus on his business, as franchisee of the homegrown food chain Binalot Fiesta Foods Inc.

Ebdalin, now an attorney-at-law at M.M. Lazaro & Associates after serving in the government for 35 years, decided to franchise a 65 sq. m. Binalot store at the StarMall at EDSA-Shaw in December 2009.

“I had some small franchises but I decided to try a big one. To me, the food business is still a very good area to invest in,” Ebdalin said.

The former government official and bar topnotcher said he has an existing ice cream stall at StarMall called Franzkie’s and when he was offered to buy out the existing Binalot franchise at the mall, he grabbed the opportunity.Continue reading

Building Your Fortune with Binalot


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September 25, 2011

New trend in franchising

Philippine Daily Inquirer

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19, 2011

Binalot opens to ‘absentee’ franchisee

Philippine Daily Inquirer
September 18, 2011

Homegrown food chain Binalot Fiesta Foods has launched a franchising scheme that will allow franchisees to not be so hands-on in the business, but still be sure of its success.

Binalot president Rommel Juan explained that under the company’s new company supervision scheme (CSS) for franchisees, Binalot will assign a full-time manager to manage the day-to-day operations of the outlet.

This would enable franchisees who still have to keep regular day jobs to succeed in the business even if they cannot be in their stores all the time, he said.

The CSS was actually born out of necessity, he related, when one of Binalot’s franchisees became so busy with other concerns that sales dropped in her outlet.

“Binalot helped with management and the result was very good. Sales came back up and the store got back on its feet.”

Binalot to introduce franchising scheme

Manila Bulletin
September 16, 2011

MANILA, Philippines — Binalot Fiesta Foods said it will introduce the Company Supervision Scheme, a new trend in franchising that is expected to revolutionize the way franchising will be managed and promoted.

Rommel T. Juan, president of Binalot, said the new scheme would be launched during the forthcoming Franchise Asia 2011.

Juan said that while the traditional tenets of franchising require that a franchisee be a hands-on, full-time manager, they realized that in today’s fast-paced, multi-tasking world, this might be too much to ask of a franchisee.

“There are simply too many pressures and stresses in today’s world that demand too much of the franchisee’s time. This is where the Company Supervision Scheme comes in. Binalot

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will assign its own supervisor for the store and effectively manage the store for the franchisee,” he said.

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Makeup artist finds beauty in the food biz

The Philippine Star
September 19, 2011

MANILA, Philippines – One successful Binalot franchise belongs to Amanda Padilla. A makeup artist who trained at the Shu Uemura Learning Atelier and worked for Estee Lauder Philippines, Padilla knows a thing or two about beauty and aesthetics, but becoming a food entrepreneur was not easy.

Amanda says her passion for her craft is rivaled only by her love for authentic Pinoy food. A devout foodie, she admits falling in love with the Pinoy favorites offered by Binalot: delectable dishes paired with salted egg and tomatoes wrapped in banana leaves.

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