Filipino fast food firm Binalot credits success to its franchisees

July 21, 2012
Source: local.ph

MAKATI CITY, METRO MANILA – Rommel Juan, the creator and president of Binalot, said the company prides itself to have one asset that makes it successful: its franchisees.

For 15 years, Binalot has established itself as among the most successful food and beverage dining businesses in the Philippines.

But the success of Binalot is not without its low downs. The company has seen some of its branches come and go due to a number of factors such as location and stiff competition, as well as issues of supply.

The concept of eating Filipino meals on a square cut of banana leaf and wrapped in recycled paper made it a trademark that would be imitated but not equaled.

Binalot’s chicken adobo, beef tapa, pork longganisa and tocino, sisig, sinigang and daing na bangus areamong its all-time favorites. Mix these with a slice of salted duck egg and chopped tomatoes and you’d surely be reminiscing about home-cooked meals.

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BPI Handshake

Binalot, the home of the “Ultimate Filipino Food Experience,” forges a new partnership with BPI Family Savings Bank through its Ka-Negosyo Franchising Loan Program in a formal handshake event last July

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16, 2012 at BPI Head Office in Makati City with Binalot CEO Rommel Juan and BPI Family Savings Bank Division Head Ma. Mercedes R. Roces

Binalot launched its very own Multiply online store

Your Pinoy-food favorites is just a click away. You can now order your favorite Binalot dishes via Multiply! http://binalot.multiply.com/

The Binalot story all wrapped up

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Source: www.philstar.com

Manila, Philippines –  Rommel Juan has made a piggy bank for his young daughters that is divided into four sections – save, invest, donate and spend.

The president of Binalot Fiesta Foods, Inc., the innovative food business that serves Filipino dishes wrapped in banana leaves, is teaching his three girls – aged 11, eight and five – that there are many ways of handling money rather than just spending it.

This is apart from making them open bank accounts, encouraging entrepreneurial habits by letting them participate in a Kiddopreneur Bazaar and exposing them to the work that he loves.

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Tips on franchising

Get some tips on franchising

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from Homepage’s (Net25) feature on Binalot Lucky Chinatown Mall Grand Opening!

Binalot on CNN iReport

Source: http://ireport.cnn.com/docs/DOC-784223

In a developing economy like the Philippines, a small-and-medium enterprise (SME) has shown that one does not have to be a big company to go into a meaningful Corporate Social Responsibility (CSR) program. It just has to have its heart in the right place.

Binalot Fiesta Foods has demonstrated that the private sector need not depend on the government alone to uplift the lives of its countrymen. Like other like-minded SMEs, they have taken it upon themselves to help out by establishing many social initiatives, especially those that would benefit communities where they operate.

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BPOs Sustain Fast-Food Industry Growth

By BERNIE CAHILES-MAGKILAT
April 10, 2012, 5:49pm

MANILA, Philippines — The robust BPO (business pro¬cess outsourcing) industry has fueled growth of the country’s fast food chains that proliferate in areas near BPO centers.

Binalot Fiesta Foods Inc. (BFFI), home of Pinoy favorites wrapped in banana leaves, is one such franchised business that enjoyed great success together with the BPO industry.

Binalot CEO Rommel Juan said that Binalot franchisees Cookie Es¬condo, Nap Casibang and Maz Uno, whose stores are located right at the middle of the Ayala BPO hub are enjoy¬ing strong growth. They serve a variety of multinational expats and Filipino call center agents employed by BPOs.

“We are finding more commercial sites beside BPOs and we see the industry growing even more. Because we see parallelisms with the BPO in¬dustry and the food industry, we know that it will complement each other. This industry is definitely one where the Philippines have an advantage. Filipinos are naturally caring. We do not argue with our customers. It shows the Filipino’s natural hospitality, warmth and quality of service,” Rommel said.

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