Binalot trademark dispute resolved – Business World

July 03, 2011
09:27:00 PM

A TRADEMARK tiff between two fastfood chains that serve meals on banana leaves has been settled out of court with the accused copycat agreeing to change its logo, complainant Binalot Fiesta Foods, Inc. said in a statement yesterday.

Rafael L. Chu, the proprietor behind Nid’s Express Binalot, reportedly agreed to forgo the use of the “Binalot” trademark in negotiations held after it lost the case filed with the Intellectual Property Office of the Philippines back in 2007 and was ordered to pay damages.

Mr. Chu then appealed the decision to the state agency’s director-general.

The cases were then referred to mediation,

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Binalot Fiesta said.

Mr. Chu could not be immediately reached for comment.

“In exchange for withdrawing the cases, Mr. Chu recognized and agreed to observe [our] exclusive right to the trademark Binalot and to revise the trademarks it applied for registration,” Binalot Fiesta said in its statement.

The agreement has been submitted to the state agency to formalize the deal.

Binalot Fiesta noted that the settlement was accomplished via the recently established alternative dispute resolution center and hailed it

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as a “strategic move in terms of improving services and efficiently managing the process and resources.” — EJD

Binalot trademark dispute ends in amicable settlement

By: Abigail L. Ho

Homegrown food chain Binalot Fiesta Foods Inc. has agreed to an amicable settlement of cases it filed against the owner of Nid’s Express Binalot for allegedly using trademarks similar to those of the Binalot brand.

According to Binalot trademark owner Rommel Juan, the Intellectual Property Office of the Philippines’ (Ipophl) Bureau of Legal Affairs had already approved the settlement arrangement between Binalot and Rafael Chu, the owner of Nid’s Express Binalot.

Ipophl director general Ricardo Blancaflor would have to issue a separate approval to deem the case resolved.

Binalot in 2007 filed a trademark infringement case against Chu for allegedly using trademarks that were “confusingly similar to and infringing on the Binalot trademark.”

Ipophl ruled in Binalot’s favor and ordered Chu to pay the former for damages.

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10th Filipino Franchise Show – July 21-24, 2011

The Association of Filipino Franchisers, Inc. (AFFI) is proud to announce that the 10th Filipino Franchise Show is happening on July 21 - 24, 2011 at the World Trade Center.

Filipino Franchise Show

The Association of Filipino Franchisers, Inc. (AFFI) is proud to announce that the 10th Filipino Franchise Show is happening on July 21 – 24, 2011 at the World Trade Center.

This year’s tradeshow will not be like any other we have staged before. The 10th Filipino Franchise Show will run for four days instead of just three days, which was the case in the previous tradeshows we have held. We will also be occupying two exhibit halls this time to accommodate more proven successful franchisers, as well as new and promising brands belonging to the food, retail and service industries.

The 9th Filipino Franchise Show is indeed rich with opportunities for aspiring entrepreneurs and seasoned businessmen in search of the right venture, and also for established companies wanting to grow their business through franchising.

For more info:CLICK HERE!

My Life as a Binalot Franchisee – By Dean Francis Alfar


Growing up, I never thought that I would be a businessman. The books that surrounded me in childhood pointed to a life of writing—and to a great degree, that was what I pursued. I started with plays and later dabbled in film and television before settling down with fiction. I never thought my brain and temperament was in any way wired beyond the comfort and power of words. But life likes to throw curveballs once in a while.

One evening I went to pick my wife up from her workplace. Arriving early, I was invited to brainstorm with the creative folk at her agency while waiting for her. So I dove in, contributed an idea or two. This ultimately resulted in my being the group’s GM for their Hong Kong arm—a whirlwind that firmly affixed me in the corporate world. From there, a series of fortunate events and great partnerships led me to the realm of the entrepreneur, founding my own company. But through all of this I considered myself an accidental businessman.

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Binalot Accepts Donations For ‘Falcon’ Victims

Binalot has begun accepting donations at its Salcedo Village, Makati City branch for those who have been affected by tropical storm “Falcon” (Meari).

You can help two ways:


Please drop off your donations in kind (clothes, blankets, canned goods, water, medicines, etc.) at Binalot Hang-out Salcedo at H.V. Dela Costa cor. Valero Sts. Salcedo Village, Makati City. You may call 889-2660 for directions or refer to the map here: Google Map


Donate by Paypal Here:

Pledge hot Binalot meals to be sent to evacuation centers via Sagip Kapamilya and Rock Ed Relief (℅ Ms. Gang Badoy). You may pledge directly at Binalot Hang-out at Php 50/meal or via PayPal: Binalot Fiesta Foods, Inc. ( at $1.20/meal.

Binalot Pledges hotline: 467 8888 or 0922 8930102, look for Jeff, Liezle or Jaime

As of today, June 25, 11:00 a.m., we are preparing meals to be sent to

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San Mateo, Cainta and Bagong Silang.

For more information about our donation drive, follow us on Twitter or check our Facebook Page. We will constantly be updating our social networks for news and information.

Please do help us spread the word by sharing this post. The more people know about this, the more we can help!

Asenso Forum Luzon Entrepreneurship Conference – June 28, 2011

Asenso Pinoy holds 2nd Series of Entrepreneurship Confab with SM City Tarlac, PLDT Ka-Asenso
June 28, 2011
1:00 – 6:00pm

Binalot at Asenso Entrepreneurship Conference

The Asenso Ka Pinoy Foundation, Inc. (AKPF) in partnership with the newest partner PLDT Ka-Asenso and SM City Tarlac will be staging the Asenso Forum 2011: Luzon Entrepreneurship Conference slated on June 28, 2011 from 1:00-6:00 p.m. at the Cinema 4, SM City Tarlac.

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Young Businessman Makes His Own Mark In Legazpi

Young Businessman Makes His Own Mark In Legazpi

“I like what I’m doing because it keeps me on my feet,” says the 25 -year old entrepreneur. “Everyday there are new challenges but I have learned to face up to each one with an innovative solution,” he says. Ken is one franchisee who has his own Binalot mascot, who even directs traffic on Legazpi City’s main thoroughfare where Ken’s Binalot branch is located.

Young businessman Ken Clemente chooses the Binalot franchise route to establish his own entrepreneurial venture in Legazspi.

“After college in Manila, I thought Legazpi was boring, but I was wrong,” says Ken Clemente, a young entrepreneur born into a family of business people. Ken’s parents are in the glass and aluminum business, and as with most children these days, Ken wanted to try his hand at something new.

Ken applied for a Binalot franchise last year after seeing its stand at the Franchise Show. “I was looking around for a good business I could bring back to Legazpi and Binalot was it!,” he proudly exclaims. Ken could relate to Binalot’s green ways and the Corporate Social Responsibility initiatives of the company because he himself is active in a civic group, the Jaycees.Continue reading

Kalayaan Meals are Back!

Binalot Kalayaan Meal

Binalot Kalayaan Meals are Back!
Now available at selected stores:

Hang-out Salcedo
Dela Costa cor. Valero St. Salcedo Village, Makati City,

FEU NMRF Arcade Regalado Avenue, cor Dahlia Brgy. West Fairview Quezon City

PDAF Bldg. (Parking Lot), 407 Sen. Gil Puyat Ave., Brgy. Bel-Air, Makati

Ramon Magsaysay Annex Quintos Street Malate Manila

The Loop, Ma. Ignacia, Quezon City

Fastfood chain’s right over brand name upheld by IPO

By Junep

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Ocampo (The Philippine Star),, May 22, 2011

MANILA, Philippines- A local fastfood chain has preserved its right over its brand name through the mediation proceedings conducted by the Intellectual Property Office Philippines (IPOPHL).

Binalot Fiesta Foods Inc. (BFFI), a 14-year-old quick service restaurant with more than 35 branches nationwide, has been recognized by the IPOPHL as the only entity that can use the name “Binalot” in its establishments.

BFFI filed a case against another restaurant named Nid’s Binalot in 2007, but the case had dragged on due to the tedious process of litigation.

Fortunately, the IPOPHL under its new head, Director General Ricardo Blancaflor, has made the referral of cases to the mediation office mandatory, resulting in a virtual fast tracking of the resolution of intellectual property conflicts. This is in line with the vision of IPOPHL in a demystified, development oriented, and democratized IP System by 2020.

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