Binalot supports RUN FOR JAPAN

RUN for Japan!
Filipino runners’ bayanihan spirit is alive! To help in the on-going relief operations to the victims of the Japan earthquake and tsunami, Greentennial Events came up with a fund raising run entitled RUN FOR

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JAPAN.

Binalot supports RUN FOR JAPAN April 17, 2011 Fort Bonifacio, Global City, Taguig

Binalot supported the event by giving P5.00 for every All Time Pinoyvorite meals sold from April 1 to 15 in selected stores and through the RUN for Japan online promo on Facebook and Twitter Run For Japan Promo.

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DEFY: Youth Social Entrepreneurship Challenge

April 2,

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2011
Unilab Bayanihan Center JY Campos Hall B

Youth Social Entrepreneurship Summit provided a venue for young social entrepreneurs, student leaders and business students to learn and be inspired to action through interaction with the prime movers of the different sectors of society. This whole day series of activities engaged the participants with both challenges and solutions to the nation’s problems, highlighting the positive power of business. Ultimately, this summit empowered the youth and dared them to

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DEFY the odds and CHANGE this country.

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Philippine National Trade Fair

Philippine National Trade Fair
SMX Convention Center, Mall of Asia Complex, Pasay City, Metro Manila, Philippines.
March 17-20 2011

Explore the riches of the Philippines. Discover how a variety of indigenous materials can be fashioned into functional and creative pieces. Witness the innovation of new designs and products in line with the global trends only at the National

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Trade Fair.

Binalot’s Dahon Program in Town & Country Magazine

December

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2010 Issue

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Fast food chain captures market via social media

By Ehda M. Dagooc (The Freeman), philstar.com, November 03, 2010

CEBU, Philippines – All-Pinoy fastfood chain Binalot Fiesta Foods is utilizing social media as its competitive edge amid the stiff competition in the fastfood industry in the country.

“We have pioneered a lot of interesting efforts in the Fast Food Industry such as green delivery services. This time, we are among the first to use social media as a marketing communications strategy,” said Rommel Juan, President and chief executive officer (CEO) of Binalot Fiesta Foods.

Having an online population of some 30 million people with an average age of 22.7 years, the Philippines is believed to be highly receptive to new media based on the Digital Life study conducted by insight and consultancy firm TNS.

Read full article on philstar.com