Binalot to put up 5 stores outside Metro Manila

THE operator of the Binalot fast-food chain will open at least five stores outside Metro Manila to take advantage of lower rental rates and its “Manila branding.”

But Binalot could double its store rollout following the huge interest it received at The 10th Filipino Franchise Show organized by the Association of Filipino Franchisers Inc., Rommel Juan, Binalot Fiesta Foods Inc. president, told reporters.

“We’re keeping our fingers crossed that we may probably open 10 this year, depending on their location,” Juan said.

“I’m pushing for the provinces because the locations are better and rent is cheap,” he said, adding that brands from Manila usually stand out when brought outside the capital.

The company intends to open branches in Urdaneta and Tarlac after opening an outlet in Dagupan. The Pangasinan branch is doing very well, Juan said.

Since opening its first stall in Shaw in 1996, Binalot has expanded its store network to 35 branches, anchored on franchising.

“We’re looking at effective partners to help us with the expansion. We’re very strict with screening,” Juan said, adding that the company puts a premium on the location of the store when selecting franchisers.

The company owns five of its 35 stores.Continue reading

Provincial Franchises on the Rise

Philippine Daily Inquirer, July 22, 2011

Today’s entrepreneurs are into a new secret: Open in the province, and avoid Metro Manila’s high rent and labor.

Come to think of it: Franchises follow the suggested retail prices whether they are in Manila or are in a provincial mall. But rental rates

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and labor costs are much cheaper in the provinces, by as much as 20-30 %. This is one of the secrets unlocked by Binalot franchisee Ken Clemente. The 20- something , very youthful entrepreneur finished his college studies in DeLa Salle, but decided to move back to Legazpi, Albay to open his Binalot franchise.Continue reading

Aspiring entrepreneurs take off with ‘plug-and-play’ business

BusinessWorld, July 22-23, 2011

CONSIDERED A less risky option because of its tried and tested business models, franchising has become very popular, especially among aspiring entrepreneurs.

Business partners Napoleon L. Casibang and Masanori Ueno introduced to the country in the 1980s by foreign companies like McDonald’s, franchising now covers a wide range of business ventures — from restaurants, drugstores and Internet cafes to salons, review centers and repair shops. According to the Association of Filipino Franchisers, Inc. (AFFI), there are an estimated 50,000 franchisees in the country today. Continue reading

Binalot Booth at the 10th Filipino Franchise Show

The 10th Filipino Franchise Show was held at the World Trade Center at Pasay City last July 22 – 24, 2011. Binalot Fiesta Foods presented in partnership wih Akari, Answer Signs, Audiophile, Baicapture, BLIMS Furniture, ECHO Store, Ecothings, J4EMS Trading and Construction, LeBistro Sustainable Coffee, Lexicon Press, Philippine Mango Seedling Farm Corporation, Power Mac Center, and

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Samsung and won best booth! Check out what happened back there:

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Binalot receives Special Citation at the Entrepreneur Franchise Award 2011.

Binalot receives Special Citation at the Entrepreneur

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Franchise Award 2011.
To view complete list of winners, click this link:

Image from Entrepreneur magazine, July 2011 issue

Click to enlarge.

Franchise opportunities abound in PHL for OFWs

Franchise opportunities abound in PHL for OFWs

One of the country’s successful entrepreneurs, Rommel Juan, owner of the Binalot Chain of restaurants, has an advice for overseas Filipino workers (OFWs): take advantage of franchise opportunities in the Philippines.

“Franchising is a good option for OFWs so that they are sure that they are investing their hard earned money on a working and proven business concept,” Juan said in an email to GMA News Online.

“Franchises have a higher percentage of success than start-up concepts. This is because there is already a fixed system, the brand is established and expertise already exists. Franchising is working for yourself but not by yourself,” he added.

Juan was a former president of the Association of Filipino Franchisers, Inc. (AFFI), a non-stock, non-profit national organization of Filipino entrepreneurs and business professionals, duly registered with the Securities and Exchange Commission.

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Asenso Pinoy Entrepreneurship Conference a big hit in Tarlac!

Asenso Forum 2011: Entrepreneurship Conference Series
June 28, 2011
Cinema 4, SM City Tarlac.

Asenso Pinoy entrepreneurship conference a big hit in Tarlac!

Around 1,000 entrepreneurs, faculty and business students , and representatives of government and non-government institutions all over Luzon converged in the 2nd caravan of the Asenso Forum 2011: Entrepreneurship Conference Series slated last Tuesday, June 28, 2011 at the Cinema 4 of SM City Tarlac.

Supported by its newest partners in promoting entrepreneurship in the country, the PLDT KaAsenso Sulong Minigosyo and SM City Tarlac, the half-day conference brought in Manila-based speakers who talked about various topics on entrepreneurship.

Mr. John Calub, the

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Philippines’ no. 1 success coach and one of the country’s most sought-after motivational speakers, taught the audience some money magnet principles and other positive approaches to attract wealth .

Ms. Amanda Burrell, Country Director of the British Council Philippines, presented the emerging social entrepreneurship trends in the world. She also shared to the participants its ongoing “I am a Changemaker Social Enterprise Business Plan Competition” which the youth can actively participate and win P 100,000 pesos as grant to fund the proposed winning social enterprise. Burrell was joined in by representatives from Good Foods Co., Mr. Ron Genato and Ms. Crystal Anievas who won last year’s competition.

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