July 26, 2012
MAKATI CITY, METRO MANILA – Local fast food company Binalot Fiesta Foods is expanding its operations from being a fixed establishment to a mobile food provider through a food van.
Based on the popular food trucks used in the United States, the Binalot Food Van is also akin to the “jollijeep” concept popularized by local food vendors in Makati City.
Binalot’s food van is actually a pickup truck converted into a mini-kitchen. The sides and rear of the pickup open to reveal the kitchen as well as the counter where patrons can get their orders and also to eat.
Binalot’s food van also brings with it some chairs and tables for other patrons.
The vehicle is a Mitsubishi pickup with the conversion done by local builder Centro Manufacturing Corporation.
According to Binalot President Rommel Juan, the food van will have the same offerings as those in traditional establishments. The food will also remain wrapped in fresh banana leaves, popularized by Binalot.
Binalot’s food vans will also carry rice meal staples like adobo, bistek, tapa, tocino, sisig, and longganisa. The food van essentially aims to expand the company’s operation and address specific markets where banana-wrapped food
could have high demand.
Juan noted that there will be pre-approved sites for franchising of the Binalot Food Van, though he expects the food van to have some appeal to areas with few food establishments.
Along with the food van, Juan said that they will also pursue offering a supervised franchising scheme wherein a possible franchisee can allow Binalot to manage their franchisee for them.
This particular service is targeted at overseas Filipino workers who would want to have their own business in the Philippines but have no one to help them manage the operation.
“This service would enable potential franchisees to have the sense of security that their business is being managed well,” Juan said.