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Binalot Fiesta Foods: A Resounding Success at the 2023 Philippine Franchise Show

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The bustling halls of the latest Philippine Franchise Show, held from October 27 to 29, 2023, witnessed an exciting and successful showcase of one of the country’s beloved brands – Binalot Fiesta Foods. During the event, Binalot Fiesta Foods seized the opportunity to unveil their impressive new store design, resulting in a resounding success. Notably, the company welcomed its newest franchise partners, Franko, Fritz, and Pauline Sedano, and garnered more than 500 inquiries in the span of just three days.

Unveiling the New Store Design

One of the most anticipated moments at the 2023 Philippine Franchise Show was Binalot Fiesta Foods’ revelation of their fresh store design. As the crowd gathered around their booth, the brand’s commitment to tradition and innovation became apparent. The new store design combines modern aesthetics with a touch of Filipino heritage, creating a warm and inviting ambiance. This innovative approach positions Binalot Fiesta Foods as not just a restaurant but an experience that connects customers with the heart and soul of Filipino cuisine.

Welcoming New Franchise Partners

During the event, Binalot Fiesta Foods proudly announced the addition of three new franchise partners to their growing family – Franko, Fritz, and Pauline Sedano. These three individuals were inspired by the brand’s dedication to preserving and promoting Filipino food culture. They recognized the potential of Binalot Fiesta Foods and decided to embark on this exciting franchise journey. This partnership is not only a testament to Binalot’s appeal but also a promising sign of expansion for the brand.

The Power of 500 Inquiries

Perhaps the most astonishing accomplishment during the 2023 Philippine Franchise Show was the overwhelming interest Binalot Fiesta Foods garnered. With more than 500 inquiries in just three days, it’s evident that the brand’s reputation precedes itself. These inquiries represent a diverse group of individuals who see the potential of Binalot Fiesta Foods as a lucrative business venture. This surge of interest underscores the brand’s ability to captivate the entrepreneurial spirit of Filipinos and foreign investors alike.

The Future of Binalot Fiesta Foods

Binalot Fiesta Foods’ participation in the 2023 Philippine Franchise Show has paved the way for a promising future. The unveiling of their new store design, the addition of new franchise partners, and the tremendous interest generated by the event all signal an exciting phase of growth and expansion for the brand.

Binalot Fiesta Foods continues to stand as a beacon of Philippine culture and tradition, showcasing the culinary treasures of the archipelago. As the brand moves forward, they remain committed to upholding their mission of promoting Filipino heritage and sharing the joy of Filipino fiestas through food.

In conclusion, the 2023 Philippine Franchise Show was a significant milestone for Binalot Fiesta Foods. It was an event filled with innovation, tradition, and new beginnings. With a new store design, the addition of three dedicated franchise partners, and an impressive number of inquiries, Binalot Fiesta Foods is well on its way to sharing the beauty of Filipino cuisine with even more people, not just in the Philippines but around the world.

Binalot’s New and Improved Mr. Binagoongan and My Dinuguan: Mas Pinasarap Mas Pinadami!

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Binalot, the beloved Filipino fast-food chain, has long been a favorite for those seeking a taste of home-cooked Filipino meals on the go. Known for their traditional “binalot” style of packaging, their meals have captured the hearts and palates of many. Binalot’s commitment to quality and authenticity has been unwavering, and it is with great excitement that they introduce their new and improved Mr. Binagoongan and My Dinuguan dishes.

More than just a change in packaging, Binalot has enhanced these two iconic Filipino dishes in a way that will leave your taste buds craving for more. The portions are bigger, the flavors richer, and the experience unforgettable. While there has been a slight price increase, the value you receive is absolutely worth it. Let’s dive into the details of these revamped delicacies that are set to take your taste buds on an extraordinary journey.

Mr. Binagoongan: Bolder Flavors and Larger Servings

Mr. Binagoongan is a classic Filipino dish that combines crispy pork belly with a rich, savory shrimp paste sauce. This dish has always been a crowd favorite, and now it’s even better. The improvements made by Binalot include a heartier serving size and an even more flavorful shrimp paste sauce. The crispy pork belly remains the star of the show, but it’s now accompanied by a sauce that’s not only bolder but also perfectly balanced.

The shrimp paste sauce in the new Mr. Binagoongan is made from an exquisite blend of shrimp paste, tomatoes, garlic, and chilies, which imparts a delightful kick of spice and a burst of umami to the dish. The generous serving size ensures you won’t be left wanting for more, and with each bite, you can savor the succulent pork belly and the unforgettable flavors of this Filipino favorite.

My Dinuguan: A Perfect Balance of Creaminess and Flavor

Dinuguan, often referred to as “chocolate meat,” is a dish that has always been cherished for its unique blend of rich, savory, and slightly tangy flavors. Binalot’s new My Dinuguan takes this beloved dish to a whole new level of culinary excellence. The serving size has been increased to give you more of this delectable dish to relish, and the flavors have been further refined to ensure it remains a staple on every Filipino’s plate.

The key to the improved My Dinuguan lies in its perfectly balanced sauce. The rich pork blood stew has been meticulously crafted to maintain its classic flavors while adding a velvety creaminess that enhances every bite. The pork meat and offal are tender and cooked to perfection, making every mouthful a delightful experience.

Value for Money

While the price of these revamped dishes has gone up to Php130 each, it’s essential to understand that the increase is more than justified. With larger servings and enhanced flavors, you’re getting more value for your money. Binalot’s commitment to using high-quality ingredients and adhering to traditional recipes means you can enjoy a taste of home-cooked Filipino goodness without the fuss of preparing it yourself.

Binalot Fiesta Foods’ New Merryenda Meal: The Ube Turon with Cheese

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In the vibrant world of Filipino cuisine, Binalot Fiesta Foods has always been a name synonymous with tradition, innovation, and deliciousness. With their commitment to offering classic Filipino dishes in a unique and exciting way, Binalot continues to win the hearts and palates of food enthusiasts across the Philippines and beyond. The latest addition to their menu, the Ube Turon with Cheese, is a delightful twist on a beloved snack, taking the Filipino merryenda experience to a whole new level.

The Merryenda Tradition

The term “merryenda” is a fusion of the Filipino words “merienda” and “happiness,” and it perfectly captures the essence of this unique Filipino eating tradition. Merryenda is the practice of enjoying a light meal or snack between lunch and dinner, typically around 3-5 PM, when hunger pangs strike. It’s a time for friends and family to come together, chat, and savor the flavors of Filipino snacks that have become an integral part of the culture.

Ube Turon: A Classic Filipino Favorite

Turon, or banana lumpia, is a classic Filipino snack made from ripe saba bananas, brown sugar, and sometimes, slices of jackfruit, all rolled up in a spring roll wrapper and deep-fried to golden perfection. It’s a delightful combination of sweet and crispy, and it’s a must-try for anyone exploring Filipino cuisine. Ube, on the other hand, is a purple yam known for its vibrant color and sweet, earthy flavor. It’s often used in Filipino desserts and adds a unique twist to traditional dishes.

The Marriage of Ube and Turon

Binalot Fiesta Foods has taken the merryenda experience to new heights with their Ube Turon with Cheese. This innovative twist on a classic snack marries the rich, purple goodness of ube with the crispy sweetness of turon.

Introducing Binalot’s Delectable New Offerings: Chicken Binakol and Crispy Kangkong

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In the ever-evolving world of Filipino cuisine, Binalot has long been a trusted name, synonymous with delicious, homegrown flavors that capture the essence of the Philippines. Established in 1996, Binalot has consistently delighted food enthusiasts with their creative take on traditional Filipino dishes, wrapped in a convenient, eco-friendly banana leaf packaging.

Now, in 2023, Binalot is once again making waves in the culinary scene with the introduction of two exciting new additions to their menu: the mouthwatering Chicken Binakol and the irresistible Crispy Kangkong. These dishes not only pay homage to the rich tapestry of Filipino flavors but also cater to a diverse range of palates and preferences.

Chicken Binakol: A Taste of Tropical Paradise

Price: Php 199

Imagine being transported to a tropical paradise with every bite. Binalot’s Chicken Binakol promises just that—a culinary journey through the lush landscapes of the Philippines. Binakol, a traditional Filipino soup from the Visayan region, is known for its heartwarming combination of chicken, coconut water, and an assortment of local vegetables. Binalot has skillfully reimagined this classic recipe, infusing it with their unique twist.

The Chicken Binakol at Binalot is a celebration of flavors. Tender chicken pieces are simmered to perfection in fresh coconut water, creating a broth that’s both rich and refreshing. This delightful concoction is then infused with the fragrant essence of lemongrass and ginger, imparting a tantalizing aroma that will leave your taste buds tingling with anticipation.

But that’s not all. Binalot’s Chicken Binakol is a feast for the eyes as well. Served in an eco-friendly banana leaf wrap, it embodies the company’s commitment to sustainability while adding an authentic touch to your dining experience. The vibrant colors of the dish, coupled with the natural presentation, make it a visually appealing treat that’s perfect for foodies and Instagram enthusiasts alike.

Crispy Kangkong: A Crispy Delight for All

Price: Php 49

For those looking for a delectable snack or a tasty side dish to complement their meal, Binalot’s Crispy Kangkong is the perfect choice. Priced at just Php 49, this crispy delight is an affordable yet indulgent treat that showcases the versatility of a humble local ingredient—kangkong (water spinach).

Kangkong leaves are coated in a light, flavorful batter and deep-fried to a perfect crispness. The result is a symphony of textures—a satisfying crunch giving way to the tender, earthy goodness of kangkong. What sets Binalot’s Crispy Kangkong apart is its signature seasoning. A harmonious blend of spices, garlic, and a hint of chili heat elevates this humble snack to an unforgettable taste experience.

Whether you’re looking for an appetizer to kickstart your meal or a quick bite to satisfy your craving for something crispy and savory, Crispy Kangkong won’t disappoint. It’s the ideal companion for your Binalot favorites, such as their signature adobo or sinigang dishes.

Franchise Signing Marks Milestone for Binalot as Paolo Espenilla and Aileen Espenilla Expand Their Footprint

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Binalot, the Philippines’ beloved and iconic Filipino fast-food chain, is excited to announce a significant milestone in its journey of expansion. The husband-and-wife team of Paolo Espenilla and Aileen Espenilla have officially signed a franchise agreement to open their second Binalot store at Double Dragon Eight, Metro Manila. This comes as a remarkable achievement for the Espenilla family, as they embarked on their Binalot franchise journey with the successful launch of their first store at 168 Mall, Divisoria, Manila.

Binalot, known for its delicious and traditional Filipino dishes served in banana leaves, has been a part of Filipino culture for over two decades. The brand’s commitment to preserving local flavors and traditions has made it a favorite among food enthusiasts and families across the nation.

Paolo and Aileen Espenilla’s decision to expand their franchise and open their second Binalot store reflects not only their entrepreneurial spirit but also their passion for promoting Filipino cuisine. Their first store at 168 Mall has already garnered a loyal customer base and established a reputation for providing authentic Filipino meals in a convenient and eco-friendly manner.

Mr. Rommel Juan, the CEO of Binalot, expressed his excitement about this partnership, stating, “We are delighted to have Paolo and Aileen Espenilla as part of the Binalot family. Their dedication to serving quality Filipino food aligns perfectly with our brand values. We believe that their second store at Double Dragon Eight will not only enhance our presence in the heart of Manila but also bring the taste of home-cooked Filipino meals to even more people.”

Binalot One Ayala Makati Grand Opening (August 8, 2023)

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In a momentous celebration of Filipino cuisine and entrepreneurial spirit, Binalot marked the successful launch of its 35th store at One Ayala Makati City. The grand opening, which took place on August 8, 2023, was a vibrant gathering attended by esteemed guests and the Binalot community alike. The franchisees behind this new venture, Joseph Uy-Ching and Ma. Julie Pua, siblings with a shared passion for culinary excellence, were at the forefront of the festivities.

The event radiated a sense of unity and achievement as Binalot President, Rommel T. Juan, graced the occasion with his presence. The Binalot management committee (mancom) group also stood as a testament to the brand’s dedication to fostering growth and collaboration. The camaraderie extended beyond the professional realm, as the families and friends of Joseph Uy-Ching and Ma. Julie Pua joined in the celebration, further emphasizing the deep-rooted values of family that Binalot holds dear.

Binalot Robinsons Novaliches Grand Opening (July 31, 2023)

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Excitement filled the air as Binalot celebrated the grand opening of its 36th store at Robinsons Novaliches last July 31, 2023. The bustling mall was abuzz with eager patrons who couldn’t wait to savor the delicious Filipino dishes served in the traditional banana leaf wrap. The franchisee brothers, John Mark Laurente and Jeffrey Laurente, were beaming with pride as they welcomed the first wave of customers into their new venture. With their passion for showcasing authentic Filipino flavors and their commitment to providing excellent service, the Laurente brothers were ready to make their mark in the food industry.

As the 36th Binalot store opened its doors, it marked not only a new milestone for the Laurente brothers but also a testament to the enduring popularity of Filipino cuisine. With the dedication and entrepreneurial spirit of John Mark and Jeffrey, this new Binalot location is poised to become a favorite destination for both locals and tourists. Beyond offering delectable meals, the store will undoubtedly serve as a hub for celebrating Filipino heritage and fostering a sense of community. With their passion and commitment to quality, the Laurente brothers are poised for a bright future with their Binalot franchise, bringing a taste of the Philippines wrapped in banana leaves to the heart of Robinsons Novaliches.

Binalot Kai Mall Grand Opening (July 21, 2023)

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Binalot the ultimate Filipino food experience, is delighted to unveil the splendid grand opening of its 35th store, nestled in the vibrant Binalot Kai Mall. Held on July 21, 2023, the event showcased an enchanting new store design, proudly celebrating traditional Filipino heritage with captivating old Pinoy home decorations like intricately carved wooden spoon and fork.

At the heart of the festivities was the store’s innovative design, artfully blending modern aesthetics with nostalgic elements of Filipino culture. Stepping into the store, customers were greeted by an immersive ambience that pays homage to the country’s rich culinary traditions and family-centric values. The prominent display of meticulously crafted wooden spoon and fork, emblematic of Filipino dining customs, served as a charming centerpiece, evoking a sense of warmth and familiarity.

The grand opening witnessed an outpouring of enthusiasm from visitors, drawn to experience the perfect fusion of contemporary retail and cherished Filipino heritage. As Binalot continues its expansion journey, this 35th store at Binalot Kai Mall stands as a true testament to our commitment to preserving cultural roots while creating modern shopping havens that resonate with our cherished patrons.

Binalot’s Grand Opening at 168 Mall: A Celebration of Filipino Flavors (July 3, 2023)

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On July 3, 2023, Binalot, a well-loved Filipino food chain, proudly announced the grand opening of its newest branch at the bustling 168 Mall. Located in the heart of the city, this highly anticipated event drew in food enthusiasts, local residents, and tourists eager to savor the rich and authentic taste of Filipino cuisine. The grand opening was a celebration of the vibrant flavors that define Filipino food and a testament to Binalot’s commitment to preserving and sharing the country’s culinary heritage.

Binalot’s grand opening at 168 Mall was a resounding success, with long queues of excited customers eager to sample the restaurant’s offerings. The menu showcased a wide array of traditional Filipino favorites, such as adobo, sisig, and sinigang, all expertly prepared using authentic recipes handed down through generations. The event not only provided an avenue for Filipinos to reconnect with their culinary roots but also introduced foreign visitors to the unique flavors and hospitality that embody the essence of Filipino culture. Binalot’s expansion to 168 Mall represents a significant milestone in the brand’s journey, as it continues to spread the joy of Filipino cuisine and foster a sense of community through the love of food.

Binalot Kai Mall Contract Signing

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New Binalot Franchise

Binalot, a truly Filipino food chain, has announced the signing of a new franchise contract with a local entrepreneur. The signing ceremony took place on May 5, 2023, at the Binalot headquarters in Parañaque City, Philippines.

The franchisee, Mr. Helbert Bondoc, expressed his excitement to be part of the Binalot family and to bring the brand in Kai Mall Caloocan City.

Binalot CEO, Rommel Juan, also shared his enthusiasm for the new partnership, stating, “We are excited to have Mr. Helbert Bondoc as our newest franchisee. His passion for our brand and his commitment to providing excellent customer service aligns with our core values, and we are confident that he will be a valuable addition to our growing network of franchisees.”

Binalot is known for its signature “Binalot” packaging, which means “wrapped” in English. Their menu features classic Filipino dishes such as adobo, sisig, and sinigang, served in banana leaves, giving customers a unique dining experience. Binalot also prides itself on using fresh, locally-sourced ingredients, and their commitment to sustainability.

With the addition of the new franchise, Binalot now has over 36 branches nationwide, and the company continues to expand its reach in the Philippines and beyond.

For more information about Binalot and its franchise opportunities, please visit www.binalot.com or follow them on social media at @BinalotPH.