News: What’s New

Binalot Opens New Franchise Store at Victory Central Mall, Caloocan

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Binalot Fiesta Foods, a pioneer in Filipino fast food, has proudly opened its newest franchise branch at Victory Central Mall in Caloocan. The grand opening, which took place on September 12, 2024, was a festive occasion marked by the presence of esteemed guests and partners.

A Notable Attendance

The event was graced by Mr. Mark Aguilar, the franchisee of the new store, accompanied by his operations manager, Mr. Eman Abergas, and their dedicated crew. Binalot’s President, Mr. Rommel T. Juan, was also present, along with the company’s entire Management Committee (ManCom) team, led by Ms. Judy Morente. The collective leadership of Binalot demonstrated their unwavering support for this new venture.

Opening Ceremonies and Traditional Filipino Blessings

The program started with a traditional store blessing officiated by Father Robert, who prayed for the success and prosperity of the new branch. Following the solemn rites, the ribbon-cutting ceremony took place, symbolizing the official opening of the store.

The celebrations continued with lively Filipino customs, such as the “candy tossing,” a tradition that signifies good luck and blessings for everyone in attendance. The guests also participated in the “Tagay Katoto,” a toast shared among friends to mark a joyful beginning. The ceremonial “Panatang Makabinalot” was recited as a pledge of commitment to Binalot’s mission of serving delicious Filipino food wrapped in banana leaves, staying true to the company’s roots and values.

Messages of Gratitude

Mr. Rommel T. Juan took the stage to express his heartfelt gratitude to everyone who attended and supported the event. He highlighted the importance of franchisees like Mr. Mark Aguilar, who play a critical role in expanding Binalot’s reach and sharing the company’s love for Filipino food with more communities.

Mr. Mark Aguilar also shared a few words of appreciation, thanking his team, family, friends, and the Binalot management for their continued guidance and support. He expressed his excitement and optimism about bringing Binalot’s unique dining experience to Caloocan.

Looking Ahead

With this new branch at Victory Central Mall, Binalot aims to continue its mission of promoting Filipino culture and tradition through its signature dishes. The opening is a testament to the company’s growing presence in the fast-food industry, and Binalot remains committed to serving quality Filipino meals while fostering a sense of community.

The vibrant event concluded with well-wishes from attendees, and the store is now ready to serve its customers with Binalot’s famous hearty meals wrapped in banana leaves—bringing a taste of tradition to the bustling Caloocan area.

Grand Opening of Binalot’s New Store at Antipolo Victory Mall Park and Shop Mall

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Binalot Fiesta Foods proudly celebrated the grand opening of its newest store at the Antipolo Victory Mall Park and Shop Mall on the 2nd floor food court. The event marked another milestone for Binalot, as it continues to expand its reach and bring its unique Filipino dining experience to more customers.

The franchisee, Ms. Mariel de Guzman, hosted the event, joined by her relatives and two brothers, creating a warm and familial atmosphere. The Binalot team, led by President Mr. Rommel T. Juan, also attended to support and welcome the newest member of the Binalot family.

The grand opening followed Binalot’s traditional program, starting with a blessing facilitated by Pastor Lorna Gejon Sto Tomas. The blessing was followed by the ceremonial ribbon-cutting, where Ms. Mariel and Mr. Rommel jointly cut the ribbon, symbolizing the official start of the store’s operations.

Next on the agenda was the festive coin and candy tossing, a favorite tradition that brought smiles and excitement to everyone present. This was followed by the “Panatang Makabinalot,” the Binalot oath-taking ceremony, affirming the commitment of the new store to uphold the values and standards of the Binalot brand.

One of the highlights of the event was the ceremonial “Tagay Katoto,” a toast that symbolizes unity and celebration. During this moment, Ms. Mariel took the opportunity to express her gratitude towards the Binalot staff for their unwavering support and guidance in helping her establish her first business venture.

To conclude the event, Mr. Rommel T. Juan delivered a heartwarming message, welcoming Ms. Mariel to the Binalot family. He emphasized the importance of the community and teamwork, encouraging everyone to support the new store and its journey ahead.

The grand opening at Antipolo Victory Mall Park and Shop Mall was not just a celebration of a new store, but a testament to Binalot’s commitment to bringing delightful and sustainable Filipino meals to more people. The presence of family, friends, and the dedicated Binalot team made the event truly memorable, marking the beginning of a promising venture for Ms. Mariel de Guzman.

Grand Opening of Binalot’s Newest Store at Victory Mall Libertad, Pasay

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In a bustling celebration of culture and cuisine, Binalot proudly unveiled its latest addition to the family, the Binalot Victory Mall Libertad Pasay store, situated elegantly on the 2nd floor. This inaugural store marks the commencement of a series of new ventures slated for this year, promising a fusion of tradition and innovation in every leaf-wrapped package.

The grand opening ceremony was graced by esteemed figures in the Binalot franchise, including Mr. Mark Aguilar, the franchise owner, and the illustrious CEO/President of Binalot, Mr. Rommel T. Juan. Also in attendance were the distinguished members of the Binalot Management Committee (ManCom), led by the Chief Operating Officer, Ms. Judy Morente, alongside the dedicated team from Binalot Victory Mall, led by Mr. Emman Abergas.

As tradition dictated, the event commenced with a solemn blessing by Father Edison, invoking prosperity and blessings upon the new endeavor. Following this sacred moment, the ribbon-cutting ceremony, led by Sir Rommel and Sir Mark, symbolized the official opening of doors to patrons eager to savor Binalot’s delectable offerings.

The festivities continued with the jovial tossing of candies and coins, a gesture symbolizing abundance and good fortune for the store’s future. Amidst the joyous atmosphere, attendees recited the “Panatang Makabinalot,” a solemn pledge embodying the commitment and partnership between Binalot and its franchisees.

In the spirit of camaraderie, guests indulged in the tradition of “Tagay Katoto,” sharing drinks and forging bonds of friendship. Amidst laughter and chatter, Sir Mark took the stage to express his heartfelt gratitude to all who contributed to the realization of this dream. His words resonated with sincerity, acknowledging the collective effort that transformed vision into reality.

Closing the ceremony, Sir Rommel delivered a poignant address, expressing appreciation for the new franchise’s decision to partner with Binalot. His words underscored the company’s commitment to nurturing and supporting its franchisees, ensuring mutual growth and success.

With the ceremonial rites concluded, the Binalot Victory Mall Libertad Pasay store stands as a beacon of culinary excellence and entrepreneurial spirit. As its doors open to welcome patrons, it embodies the rich tapestry of Filipino flavors and the enduring legacy of Binalot’s commitment to quality and tradition.

Binalot’s Treat for Three: A Feast Worth Sharing

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Binalot, the renowned Filipino food chain, is spreading joy with its new ‘Treat for Three’ packages. Designed to satisfy every craving and budget, these packages offer a sumptuous dining experience that’s perfect for sharing with family and friends.

Package 1: A Flavorful Feast at P455

For only P455, Package 1 offers a delightful combination of classic Filipino dishes:

  • 1 order of Pork Sinigang with a Bang: A sour and savory soup that’s sure to warm your heart.
  • 1 order of Pride Tilapia: Crispy and flavorful tilapia that’s a seafood lover’s delight.
  • 2 pcs. of Pork Bongga Longganisa: Juicy and delicious longganisa that’s perfect for breakfast or any meal.
  • 1 order of Ensaladang Salted Egg & Tomato: A refreshing salad that’s both tangy and tasty.
  • 1 order of You Bet Pinakbet: A medley of vegetables sautéed in shrimp paste for a flavorful twist.
  • 3 Rice: Steamed to perfection, the ideal complement to your main dishes.
  • 3 Iced Tea (8oz): A refreshing drink to quench your thirst.

Package 2: More Bang for Your Buck at P465

Priced at P465, Package 2 offers a similar spread with slight variations:

  • 1 order of Pork Sinigang with a Bang
  • 2 pcs. of Pride Tilapia
  • 1 order of Ensaladang Salted Egg & Tomato
  • 3 Rice
  • 3 Iced Tea (8oz)

Package 3: The Ultimate Feast at P495

For those looking to indulge, Package 3 at P495 is the perfect choice:

  • 2 orders of Pork Sinigang with a Bang
  • 1 pc. of Pride Tilapia
  • 1 order of You Bet Pinakbet
  • 3 Rice
  • 3 Iced Tea (8oz)

Save Up to P75

With these ‘Treat for Three’ packages, customers can enjoy a feast while saving up to P75 compared to ordering these dishes individually. It’s a great way to enjoy quality Filipino food without breaking the bank.

Whether you’re planning a family dinner or a get-together with friends, Binalot’s ‘Treat for Three’ packages promise a memorable dining experience filled with flavor, variety, and value. Don’t miss out on this fantastic offer!

Binalot Introduces the ‘Combinalot Mix and Match’ Meal

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Binalot, is thrilled to unveil its latest offering: the ‘Combinalot Mix and Match’ meal. Designed to cater to every Pinoy’s palate, this new promo comes in two exciting options: Dobol and Tripol, ensuring a delightful dining experience for all.

Dobol Option:

The Dobol option allows customers to choose one all-time Pinoy favorite paired with either pancit canton or bihon. For those looking for a more traditional touch, they can opt for pinakbet or talong with bagoong.

Tripol Option:

The Tripol option takes it up a notch by allowing customers to choose two all-time Pinoy favorites, along with their choice of pancit canton or bihon, and pinakbet or talong with bagoong. This option offers a more generous serving, perfect for sharing with family and friends.

Served in Bento Boxes

To make the dining experience even more convenient and enjoyable, all meals from the ‘Combinalot Mix and Match’ promo will be served using bento boxes. These boxes not only enhance the presentation but also make it easier for customers to enjoy their meal on the go or at home.

Don’t miss out on the chance to try Binalot’s ‘Combinalot Mix and Match’ meal, available for a limited time only. Indulge in your favorite Pinoy dishes and create your perfect meal combination today!

The All Time Pinoy-Vorites include:

  • Pork Bongga Longganisa: Juicy and flavorful, this longganisa is a breakfast staple that never disappoints.
  • Vivo Tocino: Sweet and savory, this tocino promises a delightful burst of flavors with every bite.
  • Sisig na Makisig: A sizzling sensation, this sisig is sure to tickle your taste buds.
  • Bistek Walastik: Tender beef slices marinated in a tangy sauce, offering a perfect balance of flavors.
  • Tapa Rap Sarap: A classic favorite, this tapa is both tender and tasty, making it a must-try.
  • 1/2 No Bones Daing na Bangus: Crispy and flavorful, this daing na bangus is a seafood lover’s dream.
  • 1/2 Anytime Inihaw na Baboy: Grilled to perfection, this inihaw na baboy offers a smoky flavor that’s hard to resist.

Binalot Shell South Forbes Celebrates Grand Opening: A Culinary Journey with Team Pangilinan

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March 14, 2024, marked a momentous occasion in the culinary landscape of South Forbes as Binalot Shell South Forbes opened its doors to eager patrons. Owned by Anthony and Ella Pangilinan, affectionately known as Team Pangilinan, this new dining establishment promises to delight taste buds and create lasting memories for all who visit.

The grand opening festivities were attended by esteemed guests, including Binalot president, Mr. Rommel T. Juan, and the dedicated Binalot team. Also in attendance were the enthusiastic staff of Shell South Forbes and the Pangilinan family, adding a touch of warmth and familiarity to the event.

The day commenced with a heartfelt store blessing, symbolizing the beginning of a new chapter for Binalot Shell South Forbes. This was followed by the much-anticipated ribbon-cutting ceremony, a moment of triumph for Anthony and Ella Pangilinan as they officially opened the doors to their culinary venture.

Amidst the excitement, guests were treated to a special segment called “Panatang Makabinalot” or Binalot Pledge, where Anthony and Ella shared their vision for Binalot Shell South Forbes. This pledge not only underscored their commitment to culinary excellence but also emphasized their dedication to serving the community with passion and integrity.

As the day progressed, the highlight of the event awaited: the traditional Filipino boodle fight. With an array of delectable dishes laid out on banana leaves, guests gathered around the communal table, ready to indulge in a feast of flavors. Laughter filled the air as friends and family came together, forging new connections and celebrating the spirit of camaraderie that defines Filipino dining culture.

For Anthony and Ella Pangilinan, the grand opening of Binalot Shell South Forbes was more than just a business venture—it was a labor of love, a culmination of their shared passion for food and community. As patrons left with satisfied appetites and hearts full of joy, they knew that Binalot Shell South Forbes was not just a restaurant but a place where memories are made and traditions are honored.

As the sun set on this unforgettable day, Binalot Shell South Forbes stood as a beacon of culinary excellence, inviting patrons to embark on a gastronomic journey like no other. With Anthony and Ella Pangilinan at the helm, supported by their dedicated team and beloved community, the future of Binalot Shell South Forbes shines bright with promise and possibility.

Binalot Unveils Exciting January Offerings: Introducing Pastilog and Pater

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Binalot, the trailblazing Filipino food chain that has long been synonymous with flavorful and eco-friendly dining, is set to kick off the new year with a delectable surprise for its patrons. This January, Binalot is proud to introduce two mouthwatering additions to its menu – Pastilog and Pater.

Pastilog: A Fusion of Flavors in Every Bite

Pastilog, a unique and innovative creation, promises to tantalize taste buds with its delightful combination of elements that make it a complete and satisfying meal. This new offering features a generous serving of rice paired with savory beef or chicken chunks, topped with a perfectly fried egg, and drizzled with Binalot’s signature cheese sauce. The result is a harmonious fusion of textures and flavors, bringing together the richness of meat, the creaminess of cheese, and the satisfying goodness of a perfectly cooked egg. Pastilog is set to become a staple for those seeking a hearty and flavorful Filipino meal that captures the essence of Binalot’s culinary excellence.

Pater: A Culinary Journey to Maguindanao

Binalot’s commitment to celebrating the diversity of Filipino cuisine is further exemplified with the introduction of Pater, a Maguindanao-inspired rice meal available in two distinct flavors – Chicken Curry and Adobo. Pater represents a culinary journey to the southern Philippines, bringing the unique and bold flavors of Maguindanao to the forefront. The Chicken Curry variant offers a delightful blend of aromatic spices and tender chicken, while the Adobo variant features the familiar savory goodness of soy-marinated meat. Both Pater options showcase the rich culinary heritage of Maguindanao, offering Binalot patrons a taste of the region’s distinct and vibrant gastronomy.

Celebrating Success: Grand Opening of Binalot Dragon 8 Mall

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In a dazzling affair that combined Filipino warmth, entrepreneurial spirit, and gastronomic delights, the Grand Opening of Binalot Dragon 8 Mall marked a significant milestone for the dynamic husband-and-wife duo, Mr. Pao and Aileen Espenilla. Located at the third floor of the bustling Dragon 8 Mall in Manila, this event showcased not only the expansion of a beloved franchise but also the unity of family, friends, and the Binalot community.

The Dragon 8 Mall was abuzz with excitement as the doors of the second Binalot franchise of Mr. Pao and Aileen Espenilla swung open, revealing an inviting space adorned with vibrant Filipino colors and familiar Binalot branding. The aroma of traditional Filipino dishes wafted through the air, enticing attendees and passersby alike to witness the newest addition to Manila’s culinary landscape.

The heartwarming event was graced by the esteemed presence of Binalot’s President, Mr. Rommel T. Juan, who shared his enthusiasm for the growth and success of the franchise. His visionary leadership has been instrumental in steering Binalot towards becoming a household name in the Philippines, and the opening of the Dragon 8 Mall branch was a testament to the brand’s continued expansion.

The Management Committee (Mancom) team, spearheaded by Mr. Juan, added an air of corporate excellence to the event. Their support and strategic guidance have played a pivotal role in the success of Binalot, transforming it into a thriving franchise that encapsulates the essence of Filipino dining.

The Espenilla family, the proud owners of the Dragon 8 Mall and 168 Mall franchise, beamed with pride as they welcomed guests into their establishment. Mr. Pao and Aileen’s journey from dreamers to successful entrepreneurs was celebrated by their family, who witnessed the realization of their hard work and dedication.

Friends of the franchisees, along with loyal patrons of Binalot, joined the festivities, creating an atmosphere filled with camaraderie and shared joy. Laughter echoed through the mall as guests savored the delectable Binalot specialties, reinforcing the brand’s commitment to serving not just meals but memorable experiences.

As the ribbon was ceremoniously cut, symbolizing the official inauguration of Binalot Dragon 8 Mall, the sound of applause reverberated through the mall. The Espenilla family, flanked by Mr. Rommel T. Juan and the Mancom team, acknowledged the support of their guests and expressed gratitude for the collective effort that brought this moment to fruition.

The Grand Opening of Binalot Dragon 8 Mall was not just an event; it was a celebration of Filipino entrepreneurship, family values, and the enduring appeal of Binalot’s flavorful offerings. As the second franchise store embarked on its journey in the heart of Manila, it promised not just a dining experience but a continuation of Binalot’s legacy—a legacy that is distinctly Filipino and undeniably delicious. Cheers to the Espenilla family, to Binalot, and to the exciting chapters that lie ahead!

Binalot Unveils New Store in Dasma Bayan, Cavite: A Grand Opening Celebration

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Dasma Bayan, Cavite – Binalot, the beloved Filipino food chain specializing in traditional wrapped meals, celebrated the grand opening of its newest store in Dasma Bayan with much pomp and festivity on November 29, 2023. The event was graced by the presence of Ms. Analyn Guillena and Mr. Russel Ian G. Reyes, a notable mother and son duo, along with the esteemed mancom team of Binalot.

The bustling atmosphere surrounding the Binalot store hinted at the anticipation of the grand opening. Excitement filled the air as locals and Binalot enthusiasts eagerly awaited the commencement of the traditional opening program. The event promised a delightful blend of Filipino culture, delicious food, and the warmth of community spirit.

Ms. Analyn Guillena, a respected figure in the community, and Mr. Russel Ian G. Reyes, known for his dynamic leadership, were the guests of honor. Their presence added a touch of prestige to the occasion, underlining the significance of the new Binalot store in Dasma Bayan.

The mancom team of Binalot, consisting of key executives and decision-makers, also joined the celebration, emphasizing the importance of teamwork and collaboration in the success of the brand.

The grand opening ceremony commenced with the traditional ribbon-cutting, a symbolic gesture marking the official inauguration of the store. Ms. Analyn Guillena and Mr. Russel Ian G. Reyes, accompanied by the Binalot mancom team, shared the honor of cutting the ribbon, signifying unity and collaboration in bringing the Binalot experience to Dasma Bayan.

Following the ribbon-cutting, a coin tossing ceremony added an element of fun and excitement to the event. Attendees eagerly participated, hoping for good luck and prosperity as they tossed coins into the air. It was a moment of joy and shared enthusiasm, reflecting the community’s positive outlook on the new Binalot store.

The festivities continued with the signing of “Panatang Makabinalot,” a commitment to uphold the values and principles that Binalot stands for. This symbolic act reinforced the brand’s dedication to providing high-quality, affordable Filipino meals wrapped in banana leaves and served with a side of genuine Filipino hospitality.

The event reached its pinnacle with”Tagay Katoto,” a Filipino tradition where friends and community members gather to share a drink and celebrate. This communal activity created a sense of camaraderie among attendees, fostering connections and friendships in the spirit of Binalot’s commitment to bringing people together through delicious meals.

As the day unfolded, it became clear that the grand opening of Binalot's new store in Dasma Bayan was not just about introducing a new dining option to the community but about creating a space for shared experiences, connections, and the celebration of Filipino culture. The event was a testament to Binalot's unwavering commitment to bringing joy and deliciousness to every corner of the Philippines.

Binalot’s Unveils Its 37th Store at Robinsons Ermita

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In a culinary spectacle that swept through the bustling streets of Manila, Binalot’s celebrated the grand opening of its 37th store at Robinsons Ermita on Sunday, November 26, 2023. Nestled on the third floor of the iconic Robinsons Ermita mall, this latest addition to the Binalot’s family promises to bring the authentic flavors of the Philippines to the heart of Manila. The event was a star-studded affair, graced by the presence of esteemed franchisees Usec Mark Steven Pastor and Divine Grace Pastor, along with fellow franchisee Davin Michael Dayan. Adding to the family atmosphere, Stevie and Deric Pastor, the children of Mark and Divine, were also in attendance, making the grand opening a truly special and memorable occasion.

Binalot’s strategic choice of Robinsons Ermita as the site for its 37th store reflects the brand’s commitment to making Filipino cuisine accessible to a diverse audience. Positioned on the third floor of the mall, the new store offers patrons a picturesque view of the Manila skyline while immersing them in the vibrant atmosphere of one of Manila’s premier shopping destinations.

Usec Mark Steven Pastor and Divine Grace Pastor, the dynamic husband-and-wife duo, graced the event with their presence, embodying the spirit of Binalot’s commitment to excellence. As franchisees, they have played an integral role in bringing the taste of the Philippines to a broader audience. Their dedication to the brand and passion for Filipino cuisine were palpable as they shared their journey with attendees.

Davin Michael Dayan, another esteemed franchisee, added to the celebratory atmosphere. His commitment to upholding the Binalot’s legacy was evident in the quality of the dishes served at the grand opening. The collaborative efforts of these franchisees have not only expanded the reach of Binalot’s but have also contributed to the cultural tapestry of Manila’s culinary scene.

The grand opening was a true family affair, with the attendance of Stevie and Deric Pastor, the children of Usec Mark and Divine. Their presence highlighted the family-oriented ethos of Binalot’s, where the love for food and culture is passed down through generations. The Pastor family’s involvement added a personal touch to the event, making it a celebration of both culinary excellence and familial bonds.

The grand opening of Binalot’s 37th store at Robinsons Ermita marked a milestone in the brand’s journey, bringing the essence of Filipino cuisine to a new and vibrant locale. With esteemed franchisees Usec Mark Steven Pastor, Divine Grace Pastor, and Davin Michael Dayan leading the way, Binalot’s continues to weave its culinary magic, creating an immersive experience for diners and leaving an indelible mark on Manila’s culinary landscape. The event was not just an opening; it was a celebration of Filipino flavors, hospitality, and the unwavering spirit of the Binalot’s family.

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