Binalot Unveils New Store in Dasma Bayan, Cavite: A Grand Opening Celebration

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Dasma Bayan, Cavite – Binalot, the beloved Filipino food chain specializing in traditional wrapped meals, celebrated the grand opening of its newest store in Dasma Bayan with much pomp and festivity on November 29, 2023. The event was graced by the presence of Ms. Analyn Guillena and Mr. Russel Ian G. Reyes, a notable mother and son duo, along with the esteemed mancom team of Binalot.

The bustling atmosphere surrounding the Binalot store hinted at the anticipation of the grand opening. Excitement filled the air as locals and Binalot enthusiasts eagerly awaited the commencement of the traditional opening program. The event promised a delightful blend of Filipino culture, delicious food, and the warmth of community spirit.

Ms. Analyn Guillena, a respected figure in the community, and Mr. Russel Ian G. Reyes, known for his dynamic leadership, were the guests of honor. Their presence added a touch of prestige to the occasion, underlining the significance of the new Binalot store in Dasma Bayan.

The mancom team of Binalot, consisting of key executives and decision-makers, also joined the celebration, emphasizing the importance of teamwork and collaboration in the success of the brand.

The grand opening ceremony commenced with the traditional ribbon-cutting, a symbolic gesture marking the official inauguration of the store. Ms. Analyn Guillena and Mr. Russel Ian G. Reyes, accompanied by the Binalot mancom team, shared the honor of cutting the ribbon, signifying unity and collaboration in bringing the Binalot experience to Dasma Bayan.

Following the ribbon-cutting, a coin tossing ceremony added an element of fun and excitement to the event. Attendees eagerly participated, hoping for good luck and prosperity as they tossed coins into the air. It was a moment of joy and shared enthusiasm, reflecting the community’s positive outlook on the new Binalot store.

The festivities continued with the signing of “Panatang Makabinalot,” a commitment to uphold the values and principles that Binalot stands for. This symbolic act reinforced the brand’s dedication to providing high-quality, affordable Filipino meals wrapped in banana leaves and served with a side of genuine Filipino hospitality.

The event reached its pinnacle with”Tagay Katoto,” a Filipino tradition where friends and community members gather to share a drink and celebrate. This communal activity created a sense of camaraderie among attendees, fostering connections and friendships in the spirit of Binalot’s commitment to bringing people together through delicious meals.

As the day unfolded, it became clear that the grand opening of Binalot's new store in Dasma Bayan was not just about introducing a new dining option to the community but about creating a space for shared experiences, connections, and the celebration of Filipino culture. The event was a testament to Binalot's unwavering commitment to bringing joy and deliciousness to every corner of the Philippines.

Binalot’s Unveils Its 37th Store at Robinsons Ermita

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In a culinary spectacle that swept through the bustling streets of Manila, Binalot’s celebrated the grand opening of its 37th store at Robinsons Ermita on Sunday, November 26, 2023. Nestled on the third floor of the iconic Robinsons Ermita mall, this latest addition to the Binalot’s family promises to bring the authentic flavors of the Philippines to the heart of Manila. The event was a star-studded affair, graced by the presence of esteemed franchisees Usec Mark Steven Pastor and Divine Grace Pastor, along with fellow franchisee Davin Michael Dayan. Adding to the family atmosphere, Stevie and Deric Pastor, the children of Mark and Divine, were also in attendance, making the grand opening a truly special and memorable occasion.

Binalot’s strategic choice of Robinsons Ermita as the site for its 37th store reflects the brand’s commitment to making Filipino cuisine accessible to a diverse audience. Positioned on the third floor of the mall, the new store offers patrons a picturesque view of the Manila skyline while immersing them in the vibrant atmosphere of one of Manila’s premier shopping destinations.

Usec Mark Steven Pastor and Divine Grace Pastor, the dynamic husband-and-wife duo, graced the event with their presence, embodying the spirit of Binalot’s commitment to excellence. As franchisees, they have played an integral role in bringing the taste of the Philippines to a broader audience. Their dedication to the brand and passion for Filipino cuisine were palpable as they shared their journey with attendees.

Davin Michael Dayan, another esteemed franchisee, added to the celebratory atmosphere. His commitment to upholding the Binalot’s legacy was evident in the quality of the dishes served at the grand opening. The collaborative efforts of these franchisees have not only expanded the reach of Binalot’s but have also contributed to the cultural tapestry of Manila’s culinary scene.

The grand opening was a true family affair, with the attendance of Stevie and Deric Pastor, the children of Usec Mark and Divine. Their presence highlighted the family-oriented ethos of Binalot’s, where the love for food and culture is passed down through generations. The Pastor family’s involvement added a personal touch to the event, making it a celebration of both culinary excellence and familial bonds.

The grand opening of Binalot’s 37th store at Robinsons Ermita marked a milestone in the brand’s journey, bringing the essence of Filipino cuisine to a new and vibrant locale. With esteemed franchisees Usec Mark Steven Pastor, Divine Grace Pastor, and Davin Michael Dayan leading the way, Binalot’s continues to weave its culinary magic, creating an immersive experience for diners and leaving an indelible mark on Manila’s culinary landscape. The event was not just an opening; it was a celebration of Filipino flavors, hospitality, and the unwavering spirit of the Binalot’s family.

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Binalot Unwraps Festive Delights: Introducing the Christmas Platters

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As the holiday season approaches, Binalot, the beloved Filipino food chain, is unwrapping a special treat for its customers – the Christmas Platter Extravaganza! This limited-time offering features a delectable selection of festive favorites, perfect for sharing with family and friends. Whether you’re planning a cozy gathering at home or a festive office celebration, Binalot’s Christmas Platters are designed to bring joy to your table.

Tender beef medallions, expertly seasoned and grilled to perfection. This succulent dish promises to be a highlight of your holiday feast, adding a touch of luxury to your celebration.

For those who prefer the flavors of the East during the holidays, the Chicken Teriyaki Platter is a delightful choice. Juicy chicken thighs glazed with a sweet and savory teriyaki sauce create a perfect harmony of tastes.

A Filipino holiday celebration is incomplete without a hearty serving of pork, and Binalot’s Pork Serbesa delivers just that. Savory and satisfying, this dish is sure to be a crowd-pleaser.

No festive meal is complete without a medley of colorful and nutritious vegetables. Binalot’s Mixed Vegetables Platter ensures that even the vegetarians at your gathering have a delicious and satisfying option.

These mouthwatering Christmas Platters are available at all Binalot stores, ensuring that you can enjoy the festive flavors no matter where you are. Additionally, for added convenience, Binalot has partnered with Grab and Food Panda, making it easier than ever to bring the holiday cheer straight to your doorstep.

This holiday season, let Binalot be the highlight of your celebrations with its Christmas Platter Extravaganza. Indulge in the rich flavors of Beef Medallion, the hearty goodness of Pork Serbesa, the enticing taste of Chicken Teriyaki, and the freshness of Mixed Vegetables. Visit your nearest Binalot store or order through Grab and Food Panda to make this festive season truly special. Binalot wishes you a Merry Christmas and a joyous feast!

Binalot Fiesta Foods: A Resounding Success at the 2023 Philippine Franchise Show

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The bustling halls of the latest Philippine Franchise Show, held from October 27 to 29, 2023, witnessed an exciting and successful showcase of one of the country’s beloved brands – Binalot Fiesta Foods. During the event, Binalot Fiesta Foods seized the opportunity to unveil their impressive new store design, resulting in a resounding success. Notably, the company welcomed its newest franchise partners, Franko, Fritz, and Pauline Sedano, and garnered more than 500 inquiries in the span of just three days.

Unveiling the New Store Design

One of the most anticipated moments at the 2023 Philippine Franchise Show was Binalot Fiesta Foods’ revelation of their fresh store design. As the crowd gathered around their booth, the brand’s commitment to tradition and innovation became apparent. The new store design combines modern aesthetics with a touch of Filipino heritage, creating a warm and inviting ambiance. This innovative approach positions Binalot Fiesta Foods as not just a restaurant but an experience that connects customers with the heart and soul of Filipino cuisine.

Welcoming New Franchise Partners

During the event, Binalot Fiesta Foods proudly announced the addition of three new franchise partners to their growing family – Franko, Fritz, and Pauline Sedano. These three individuals were inspired by the brand’s dedication to preserving and promoting Filipino food culture. They recognized the potential of Binalot Fiesta Foods and decided to embark on this exciting franchise journey. This partnership is not only a testament to Binalot’s appeal but also a promising sign of expansion for the brand.

The Power of 500 Inquiries

Perhaps the most astonishing accomplishment during the 2023 Philippine Franchise Show was the overwhelming interest Binalot Fiesta Foods garnered. With more than 500 inquiries in just three days, it’s evident that the brand’s reputation precedes itself. These inquiries represent a diverse group of individuals who see the potential of Binalot Fiesta Foods as a lucrative business venture. This surge of interest underscores the brand’s ability to captivate the entrepreneurial spirit of Filipinos and foreign investors alike.

The Future of Binalot Fiesta Foods

Binalot Fiesta Foods’ participation in the 2023 Philippine Franchise Show has paved the way for a promising future. The unveiling of their new store design, the addition of new franchise partners, and the tremendous interest generated by the event all signal an exciting phase of growth and expansion for the brand.

Binalot Fiesta Foods continues to stand as a beacon of Philippine culture and tradition, showcasing the culinary treasures of the archipelago. As the brand moves forward, they remain committed to upholding their mission of promoting Filipino heritage and sharing the joy of Filipino fiestas through food.

In conclusion, the 2023 Philippine Franchise Show was a significant milestone for Binalot Fiesta Foods. It was an event filled with innovation, tradition, and new beginnings. With a new store design, the addition of three dedicated franchise partners, and an impressive number of inquiries, Binalot Fiesta Foods is well on its way to sharing the beauty of Filipino cuisine with even more people, not just in the Philippines but around the world.

Binalot’s New and Improved Mr. Binagoongan and My Dinuguan: Mas Pinasarap Mas Pinadami!

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Binalot, the beloved Filipino fast-food chain, has long been a favorite for those seeking a taste of home-cooked Filipino meals on the go. Known for their traditional “binalot” style of packaging, their meals have captured the hearts and palates of many. Binalot’s commitment to quality and authenticity has been unwavering, and it is with great excitement that they introduce their new and improved Mr. Binagoongan and My Dinuguan dishes.

More than just a change in packaging, Binalot has enhanced these two iconic Filipino dishes in a way that will leave your taste buds craving for more. The portions are bigger, the flavors richer, and the experience unforgettable. While there has been a slight price increase, the value you receive is absolutely worth it. Let’s dive into the details of these revamped delicacies that are set to take your taste buds on an extraordinary journey.

Mr. Binagoongan: Bolder Flavors and Larger Servings

Mr. Binagoongan is a classic Filipino dish that combines crispy pork belly with a rich, savory shrimp paste sauce. This dish has always been a crowd favorite, and now it’s even better. The improvements made by Binalot include a heartier serving size and an even more flavorful shrimp paste sauce. The crispy pork belly remains the star of the show, but it’s now accompanied by a sauce that’s not only bolder but also perfectly balanced.

The shrimp paste sauce in the new Mr. Binagoongan is made from an exquisite blend of shrimp paste, tomatoes, garlic, and chilies, which imparts a delightful kick of spice and a burst of umami to the dish. The generous serving size ensures you won’t be left wanting for more, and with each bite, you can savor the succulent pork belly and the unforgettable flavors of this Filipino favorite.

My Dinuguan: A Perfect Balance of Creaminess and Flavor

Dinuguan, often referred to as “chocolate meat,” is a dish that has always been cherished for its unique blend of rich, savory, and slightly tangy flavors. Binalot’s new My Dinuguan takes this beloved dish to a whole new level of culinary excellence. The serving size has been increased to give you more of this delectable dish to relish, and the flavors have been further refined to ensure it remains a staple on every Filipino’s plate.

The key to the improved My Dinuguan lies in its perfectly balanced sauce. The rich pork blood stew has been meticulously crafted to maintain its classic flavors while adding a velvety creaminess that enhances every bite. The pork meat and offal are tender and cooked to perfection, making every mouthful a delightful experience.

Value for Money

While the price of these revamped dishes has gone up to Php130 each, it’s essential to understand that the increase is more than justified. With larger servings and enhanced flavors, you’re getting more value for your money. Binalot’s commitment to using high-quality ingredients and adhering to traditional recipes means you can enjoy a taste of home-cooked Filipino goodness without the fuss of preparing it yourself.

Binalot Fiesta Foods’ New Merryenda Meal: The Ube Turon with Cheese

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In the vibrant world of Filipino cuisine, Binalot Fiesta Foods has always been a name synonymous with tradition, innovation, and deliciousness. With their commitment to offering classic Filipino dishes in a unique and exciting way, Binalot continues to win the hearts and palates of food enthusiasts across the Philippines and beyond. The latest addition to their menu, the Ube Turon with Cheese, is a delightful twist on a beloved snack, taking the Filipino merryenda experience to a whole new level.

The Merryenda Tradition

The term “merryenda” is a fusion of the Filipino words “merienda” and “happiness,” and it perfectly captures the essence of this unique Filipino eating tradition. Merryenda is the practice of enjoying a light meal or snack between lunch and dinner, typically around 3-5 PM, when hunger pangs strike. It’s a time for friends and family to come together, chat, and savor the flavors of Filipino snacks that have become an integral part of the culture.

Ube Turon: A Classic Filipino Favorite

Turon, or banana lumpia, is a classic Filipino snack made from ripe saba bananas, brown sugar, and sometimes, slices of jackfruit, all rolled up in a spring roll wrapper and deep-fried to golden perfection. It’s a delightful combination of sweet and crispy, and it’s a must-try for anyone exploring Filipino cuisine. Ube, on the other hand, is a purple yam known for its vibrant color and sweet, earthy flavor. It’s often used in Filipino desserts and adds a unique twist to traditional dishes.

The Marriage of Ube and Turon

Binalot Fiesta Foods has taken the merryenda experience to new heights with their Ube Turon with Cheese. This innovative twist on a classic snack marries the rich, purple goodness of ube with the crispy sweetness of turon.

Introducing Binalot’s Delectable New Offerings: Chicken Binakol and Crispy Kangkong

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In the ever-evolving world of Filipino cuisine, Binalot has long been a trusted name, synonymous with delicious, homegrown flavors that capture the essence of the Philippines. Established in 1996, Binalot has consistently delighted food enthusiasts with their creative take on traditional Filipino dishes, wrapped in a convenient, eco-friendly banana leaf packaging.

Now, in 2023, Binalot is once again making waves in the culinary scene with the introduction of two exciting new additions to their menu: the mouthwatering Chicken Binakol and the irresistible Crispy Kangkong. These dishes not only pay homage to the rich tapestry of Filipino flavors but also cater to a diverse range of palates and preferences.

Chicken Binakol: A Taste of Tropical Paradise

Price: Php 199

Imagine being transported to a tropical paradise with every bite. Binalot’s Chicken Binakol promises just that—a culinary journey through the lush landscapes of the Philippines. Binakol, a traditional Filipino soup from the Visayan region, is known for its heartwarming combination of chicken, coconut water, and an assortment of local vegetables. Binalot has skillfully reimagined this classic recipe, infusing it with their unique twist.

The Chicken Binakol at Binalot is a celebration of flavors. Tender chicken pieces are simmered to perfection in fresh coconut water, creating a broth that’s both rich and refreshing. This delightful concoction is then infused with the fragrant essence of lemongrass and ginger, imparting a tantalizing aroma that will leave your taste buds tingling with anticipation.

But that’s not all. Binalot’s Chicken Binakol is a feast for the eyes as well. Served in an eco-friendly banana leaf wrap, it embodies the company’s commitment to sustainability while adding an authentic touch to your dining experience. The vibrant colors of the dish, coupled with the natural presentation, make it a visually appealing treat that’s perfect for foodies and Instagram enthusiasts alike.

Crispy Kangkong: A Crispy Delight for All

Price: Php 49

For those looking for a delectable snack or a tasty side dish to complement their meal, Binalot’s Crispy Kangkong is the perfect choice. Priced at just Php 49, this crispy delight is an affordable yet indulgent treat that showcases the versatility of a humble local ingredient—kangkong (water spinach).

Kangkong leaves are coated in a light, flavorful batter and deep-fried to a perfect crispness. The result is a symphony of textures—a satisfying crunch giving way to the tender, earthy goodness of kangkong. What sets Binalot’s Crispy Kangkong apart is its signature seasoning. A harmonious blend of spices, garlic, and a hint of chili heat elevates this humble snack to an unforgettable taste experience.

Whether you’re looking for an appetizer to kickstart your meal or a quick bite to satisfy your craving for something crispy and savory, Crispy Kangkong won’t disappoint. It’s the ideal companion for your Binalot favorites, such as their signature adobo or sinigang dishes.

Franchise Signing Marks Milestone for Binalot as Paolo Espenilla and Aileen Espenilla Expand Their Footprint

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Binalot, the Philippines’ beloved and iconic Filipino fast-food chain, is excited to announce a significant milestone in its journey of expansion. The husband-and-wife team of Paolo Espenilla and Aileen Espenilla have officially signed a franchise agreement to open their second Binalot store at Double Dragon Eight, Metro Manila. This comes as a remarkable achievement for the Espenilla family, as they embarked on their Binalot franchise journey with the successful launch of their first store at 168 Mall, Divisoria, Manila.

Binalot, known for its delicious and traditional Filipino dishes served in banana leaves, has been a part of Filipino culture for over two decades. The brand’s commitment to preserving local flavors and traditions has made it a favorite among food enthusiasts and families across the nation.

Paolo and Aileen Espenilla’s decision to expand their franchise and open their second Binalot store reflects not only their entrepreneurial spirit but also their passion for promoting Filipino cuisine. Their first store at 168 Mall has already garnered a loyal customer base and established a reputation for providing authentic Filipino meals in a convenient and eco-friendly manner.

Mr. Rommel Juan, the CEO of Binalot, expressed his excitement about this partnership, stating, “We are delighted to have Paolo and Aileen Espenilla as part of the Binalot family. Their dedication to serving quality Filipino food aligns perfectly with our brand values. We believe that their second store at Double Dragon Eight will not only enhance our presence in the heart of Manila but also bring the taste of home-cooked Filipino meals to even more people.”

Binalot One Ayala Makati Grand Opening (August 8, 2023)

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In a momentous celebration of Filipino cuisine and entrepreneurial spirit, Binalot marked the successful launch of its 35th store at One Ayala Makati City. The grand opening, which took place on August 8, 2023, was a vibrant gathering attended by esteemed guests and the Binalot community alike. The franchisees behind this new venture, Joseph Uy-Ching and Ma. Julie Pua, siblings with a shared passion for culinary excellence, were at the forefront of the festivities.

The event radiated a sense of unity and achievement as Binalot President, Rommel T. Juan, graced the occasion with his presence. The Binalot management committee (mancom) group also stood as a testament to the brand’s dedication to fostering growth and collaboration. The camaraderie extended beyond the professional realm, as the families and friends of Joseph Uy-Ching and Ma. Julie Pua joined in the celebration, further emphasizing the deep-rooted values of family that Binalot holds dear.

Binalot Robinsons Novaliches Grand Opening (July 31, 2023)

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Excitement filled the air as Binalot celebrated the grand opening of its 36th store at Robinsons Novaliches last July 31, 2023. The bustling mall was abuzz with eager patrons who couldn’t wait to savor the delicious Filipino dishes served in the traditional banana leaf wrap. The franchisee brothers, John Mark Laurente and Jeffrey Laurente, were beaming with pride as they welcomed the first wave of customers into their new venture. With their passion for showcasing authentic Filipino flavors and their commitment to providing excellent service, the Laurente brothers were ready to make their mark in the food industry.

As the 36th Binalot store opened its doors, it marked not only a new milestone for the Laurente brothers but also a testament to the enduring popularity of Filipino cuisine. With the dedication and entrepreneurial spirit of John Mark and Jeffrey, this new Binalot location is poised to become a favorite destination for both locals and tourists. Beyond offering delectable meals, the store will undoubtedly serve as a hub for celebrating Filipino heritage and fostering a sense of community. With their passion and commitment to quality, the Laurente brothers are poised for a bright future with their Binalot franchise, bringing a taste of the Philippines wrapped in banana leaves to the heart of Robinsons Novaliches.