Binalot was once again recognized for its green initiatives! The home of the ultimate Filipino food experience recently won a Green Apple Environment Award from the London-based Green Organisation. The lone winner from the Philippines, it was recognized as an International winner in the Fast East Islands region and given a gold award status. Its winning entry focused on Binalot’s corporate social responsibility campaign, the DAHON (Dangal at Hanapbuhay para sa Nayon) Program.
January 4, 2013
Source:
The News Today
December 19, 2012
Source: Manila Standard
Binalot Fiesta Foods Inc., believes so much in the concept that community-based development strategy is a more effective way of Corporate Social Responsibility that Binalot chief executive Rommel Juan established DAHON or Dangal At Hanapbuhay para sa
Nayon Program. The program was initiated to help the local banana farmers.
To widen the scope and impact of the endeavor, Binalot teamed up with the Junior Chamber International Manila and its corporate community development partner Caltex in promoting an active lifestyle through different sports via JCI – Manila’s “Field of Dreams” project.
Now on its third year under JCI – Manila’s Dare to C.A.R.E. (Community Awareness and Rehabilitation Effort), “Field of Dreams” has helped promote sports, education, and youth development. The event was hosted by celebrity model Henry Golding and TV sports buffMarc Nelson. Through the said event, 2,000 items of sports equipment were raised, one item for each child of the Smokey Mountain community. A celebrity football match was also arranged.
December 15, 2012
Source: TheDailyGuardian
THE BUZZLING Iloilo City’s gourmet scene sizzled once more with the grand opening of one of the most sought after restaurants in the country, the soooo popular BINALOT food haven at the GT Plaza Mall, dahlings!
Jetting in for the grand opening day was the ever energetic and articulate Binalot Fiesta Food, Inc.’s president Rommel Juan who was enthusiastically welcomed by Binalot-Iloilo franchisee cum owner, the statuesque head turner Cherie Gold Cajandig-Grabato and her debonaire hubby Jhong Grabato.
After the inaugural ribbon snipping led by Rommel Juan, Jhong and wife Cherie, Jhong’s dad former Municipality of Mina mayor Rey Grabato, and Cherie’s mom Ney Cajandig, the guests were treated to a long array of sumptuous Binalot Filipino bestsellers cuisines, dahlings!
Binalot’s to die-for bestsellers are its pride Tilapia and Boneless Bangus, Tapa, Beefsteak, Inihaw na Baboy, Pork Bongga Longanisa, Pork BBQ, Pork Sinigang, Tocino, Sisig and many more. And what so special about these cuisines? All are served wrapped in fresh banana leaves in native indigenous plate, Thus “Binalot”, quipped Mr. Juan.
“Some dishes are not what you see in restaurants. You cook it at home but you don’t see it in a fine dining scene in restaurants,” said Cherie.
Binalot Fiesta Foods Inc.’s advocacy is the setting up of Filipino-themed restaurants and a foundation for entrepreneurs under one roof. “For me, it will always be Filipino first with Binalot’s DAHON ( Dangal at Hanapbuhay sa Nayon) Foundation which empowers the youth sector, gives jobs to our kababayans in the far-flung barrios, opportunities for education and at the same time preserve our environment,” said Mr. Juan.
Follow Binalot’s sumptuous offerings at facebook.com/binalotfiesta, twitter.com/binalot.
October 29,
find use these and.
2012
BusinessWorld
ROMMEL JUAN decided to start a new business by reintroducing traditional Filipino food, actually by presenting it the way it was done decades, perhaps centuries, ago but in a modern fast-food setting. He had toyed with the word binalot, which eventually became the name of the new business that he had in mind. In Filipino, binalot means “wrapped.” Juan had been inspired by his memories from childhood, when food used to be served in banana leaves during family picnics. Thus, all Binalot products are wrapped in banana leaves in a show of support for protecting the environment and stamping the signature of the Filipino in a country that seems unable to resist Western influences, whether in food or fashion.Juan learned how to run a business at an early age. “I grew up in a family where talking about business over dinner was a common practice. When I was 7 or 8, after my father went overseas on business, he always brought back souvenirs like toys for me. He would say to me, ‘Out of these 10, take one for yourself and sell the rest to your friends.’ In this way, he taught me how to do business.”
A Marketing Management graduate of De La Salle University in Manila, he later finished his master’s degree in Entrepreneurship at the Asian Institute of Management in 2005.
Juan said his journey as a businessman was not easy and that he faced risks, even failures. But instead of sulking about missed opportunities, according to him, he looked at the missteps as part of his trials on his way to modest success in business. Besides, Juan said, anytime is as good a time for business as any as long as one loves what he is doing.
The Binalot founder is now recognized as one of the most sought-after speakers on entrepreneurship and so is Binalot, as the ultimate Pinoy fast-food brand.
