News: Press Releases

Filipino-Style Success

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January 25, 2012

Manila

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Franchising industry sees 20% growth in ’12!

Posted on

January 23rd, 2012

Business Inquirer

MANILA, Philippines—The local franchising industry is targeting a conservative 20 percent growth this year, to be fueled largely by an expected increase in investments made by overseas Filipino workers (OFW).

More OFWs are now said to be looking for such investment opportunities in the Philippines, following the aggressive programs implemented by the Philippine Franchise Association (PFA) and Association of Filipino Franchisers Inc. (AFFI).

According to fast-food firm Binalot, a member of PFA and a founding member of AFFI, local brands may still find growth as the market for goods and services is pushed by the strong peso, even with the increased competition brought on by the booming franchise industry.Continue reading→

Binalot featured on Go Negosyo

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Binalot CEO Rommel Juan was featured on “Go Negosyo, Kaya Mo, Tagumpay sa Kahirapan!” Watch as he talks about the inspiring story of Binalot, home of the ultimate Filipino food experience. Aired last December 10 on GMA News TV and December 13 on NBN 4.

Learn how to market the Binalot franchise

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Franchise TV shows us how

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Franchise TV Executive Producer John Aguilar discusses marketing strategies with Binalot’s marketing staff.

Catch the replay of this episode on December 10 (Saturday), 10:30am on ANC.