PLDT SME Nation Congratulates Binalot for Winning Best Booth Award

Philippine Daily Inquirer

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16, 2011

Binalot in Franchise TV

A first on Philippine television. Executive Producer John Aguilar gets an actual franchise and takes the viewers through the whole franchise

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experience. A reality franchise business on TV. He chooses Binalot as his fastfood franchise. Watch, learn and enjoy!

Watch as John Aguilar signs with Binalot in Franchise TV’s next episode.

Binalot chain to ramp up franchising in 2012

November 6, 2011

BINALOT FIESTA Food, Inc., a homegrown quick-service restaurant chain, plans to ramp up expansion with a target of having 40% more outlets by 2012, an official said.

“For 2012, we plan to expand by 40% in number of stores,” Rommel T. Juan, president of Binalot Fiesta Food, said in an e-mail to BusinessWorld late last week.

In the meantime, the company expects to close 2011 with 39 stores, 15% higher than the 34-store tally the previous year.

“We are now focusing on area development franchises, which give exclusive rights to one franchisee for any given province or region,” he said. “We are now eyeing the Batangas and Quezon area in the south as well as Pampanga and Tarlac in the north for area development.”

Mr. Juan in a separate interview yesterday said the Binalot outlet tally hit 40 in 2009; however, the company shut down seven stores located in food courts.

“In 2009, we had a realignment of stores. We closed around seven stores, which are located in food courts in malls because we realized that our stores should be stand-alone,” he said in a telephone interview.

Mr. Juan said the

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company is expecting to post better results in the second semester of the year compared to the first half.

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Binalot on Thumbs Up

Binalot was featured on Thumbs Up!

Thumbs Up airs on Studio 23 every Saturday

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Binalot featured on Franchise TV

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Former public servant finds new joy in franchising

October 3, 2011
Philippine Star

Franklin Ebdalin

MANILA, Philippines – After retiring from public service in June last year, former Foreign Affairs Undersecretary Franklin Ebdalin decided it was time to focus on his business, as franchisee of the homegrown food chain Binalot Fiesta Foods Inc.

Ebdalin, now an attorney-at-law at M.M. Lazaro & Associates after serving in the government for 35 years, decided to franchise a 65 sq. m. Binalot store at the StarMall at EDSA-Shaw in December 2009.

“I had some small franchises but I decided to try a big one. To me, the food business is still a very good area to invest in,” Ebdalin said.

The former government official and bar topnotcher said he has an existing ice cream stall at StarMall called Franzkie’s and when he was offered to buy out the existing Binalot franchise at the mall, he grabbed the opportunity.Continue reading