Source: Manila Bulletin
May 15, 2013
Binalot Fiesta Foods Inc., founded in 1996 by entrepreneur Rommel Juan and his three friends upon graduating in college, has grown from a lowly stall in Shaw Boulevard supplying office workers in nearby offices and in Makati banana leaves-wrapped food packs into 41 formal stores now. By the end of 2013, Juan hopes to grow the store size to 50.
Of the 41, only five are owned by the company while the bulk is franchised. Around 40 to 60 percent of these stores are located inside the malls another 30 percent in buildings and the rest are standalone restaurants.
He said most of the franchisees are overseas Filipino workers and immigrants who would like to ensure the finances of their loved ones here through a business of their own.
Though Binalot has a formal franchise package to offer its investors, it keeps an open mind to suggestions from potential investors on location, size and type of stores they want to operate.
The franchise package ranges from P2.8 to P3.5 million for a 50 to 150 sq.m. fullstore/restaurant operations; P1.9 million to P2.8 million for a 20 to 50 sq.m. in line “stall” and from P1.9 million to P2.3 million for a 15 to 25 sq.m. in line “kiosk.”
