Binalot restaurant chain plans overseas stores

(Source:  http://www.mb.com.ph/binalot-restaurant-chain-plans-overseas-stores)

Binalot Fiesta Foods Inc. has reorganized in preparation to pursuing an aggressive expansion program locally as well overseas to cater the OFWs, particularly in the Asean region.

Binalot owner-Chief Executive Officer Rommel Juan said the company has close to 50 stores now, most of them are franchise stores, but is slowly building up more company-owned stores this year.

JUAN

Juan said 7 stores are opening up this year with P3.5 million average investments. Majority of its stores are located in Metro Manila where there is a strong demand by urbanites to experience the traditional Filipino comfort food wrapped in banana leaves.

In an extremely competitive quick service restaurant category, Juan said Binalot chose to be part of the niche market where it has a significant share to be able to compete more effectively in the business.

“It is significant share to be able to compete more effectively ion the business. It is working on reaching beyond its core market by exploring other market opportunities like the delivery market and Asean market,” Juan said.

The reorganization aims to bring in more experienced management team that should strengthen franchise support structure and enhance brand performance by identifying market opportunities.

“We need a well-rounded team to execute the program starting this 4th quarter of 2014  with the opening of more Binalot stores in key cities of the country. This may also mean that we will put up Binalot stores outside the country where there is a critical mass of OFWs and distribute Pinoy products there. This will entail looking for strategic partners in international markets we plan to enter,” Juan said.

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Binalot Magsaysay Re – Opening

Visit us at Ramon Magsaysay Annex Quintos Street Malate Manila. You may call  (02) 261-9538  or 994-8982 for deliveries. Store open during Mon – Fri, 7am – 9pm, Sat 7am – 3pm.

Binalot Christmas Giveaway – Tambalan (book) Part 2

Christmas is in the air!

Here is the 3rd part of #binalotxmasgiveaway. Join our giveaway and win a copy of Tambalan (book) by Nicole Hyala and Chris Tsuper!

tamblan book 1

 

Important notes:
* Contest is open for all Binalot Facebook fans and Twitter followers only.
**Binalot encourages all our fans and followers to participate, however, participants can only win once every 6 months to give a chance to others.
*Employees of Binalot Fiesta Food Inc., other affiliates companies, suppliers and franchisees & their employee & relatives up to the 2nd degree of consanguinity are not eligible to join.
*The decision of the contest organizer shall be final; no appeals shall be entertained.
*Binalot will announce the winner via Facebook and Twitter. Winner will be asked to supply his/her contact details.
*This contest is open to Metro Manila residents only.

“A Christmas Carol” Gala Night and Binalot Christmas Giveaway winners!

BINALOT CHRISTMAS GIVEAWAY

Binalot is feeling the Christmas spirit! So we’re giving away tickets to Ballet Philippines’ A Christmas Carol!

A Christmas Carol is a play based on the novel by Charles Dickens. Binalot is giving away 10 tickets to its November 29 show at the CCP Main Theatre.

christmas carol

It’s so easy to join!

Just tweet “I want to win A Christmas Carol tickets from @Binalot! #merryxmasbinalot “.

5 random winners will be given 2 tickets each.

Winners will be announced at 9am, November 29. Winners will be notified via DM so make sure you follow us!

Reminders for winners:
1. You can claim your tickets at the theatre lobby. Look for Ms. Sheila Marie Fajardo. Bring 1 valid ID and a screenshot (printed on paper or saved on phone) of our DM.
2. Show is on November 29 and starts at 8pm.
3. Formal attire is encouraged but not required. No slippers and shorts.

What are you waiting for? Join NOW!