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Why Franchising Binalot Makes Good Business Sense

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Why Franchising Binalot Makes Good Business

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Sense

The Binalot story: Big things come in small wrapped packages

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September 25, 2012
ROMMEL JUAN decided to start a new business by reintroducing traditional Filipino food, actually by presenting it the way it was done decades, perhaps centuries, ago but in a modern fast-food setting. He had toyed with the word binalot, which eventually became the name of the new business that he had in mind. In Filipino, binalot means “wrapped.” Juan had been inspired by his memories from childhood, when food used to be served in banana leaves during family picnics. Thus, all Binalot products are wrapped in banana leaves in a show of support for protecting the environment and stamping the signature of the Filipino in a country that seems unable to resist Western influences, whether in food or fashion.

Juan learned how to run a business at an early age. “I grew up in a family where talking about business over dinner was a common practice. When I was 7 or 8, after my father went overseas on business, he always brought back souvenirs like toys for me. He would say to me, ‘Out of these 10, take one for yourself and sell the rest to your friends.’ In this way, he taught me how to do business.”

A Marketing Management graduate of De La Salle University in Manila, he later finished his master’s degree in Entrepreneurship at the Asian Institute of Management in 2005.

Juan said his journey as a businessman was not easy and that he faced risks, even failures. But instead of sulking about missed opportunities, according to him, he looked at the missteps as part of his trials on his way to modest success in business. Besides, Juan said, anytime is as good a time for business as any as long as one loves what he is doing.

The Binalot founder is now recognized as one of the most sought-after speakers on entrepreneurship and so is Binalot, as the ultimate Pinoy fast-food brand.

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What’s hot, what’s not in the face of calamity

Posted on

August 11, 2012
Source: Inquirer


Heroes and volunteers. Rescue teams, police and hospital workers went above and beyond the call of duty to come to the aid of those in need, logging in long hours and setting aside their own comforts and event safety to serve other people. Volunteers wasted no time, springing to action even as the disaster was still unfolding. They braved the strong rain and the flooded streets to get to relief centers, to cook meals, to pack goods, to get people to safety, to let the hapless know they weren’t forgotten. Those who couldn’t leave their homes raided their closets and pantries for things they could donate and used the Internet to disseminate important information. Donations have been given and pledges have been made even by people outside the country. We wish we had all their names so we could honor them. They are all heroes.

The Filipino Spirit. It really is unsinkable.

Twitter. The social networking site played an important role in relief and rescue efforts during the disaster. Because of Twitter, people were alerted, prodded to help; they knew where to go, where to send relief goods, who to rescue and which roads were flooded. There is a lot of power in 140 characters.

Eco-friendly relief. There’s a more conscious effort now to make sure that the relief goods sent out are eco-friendly. People are trying to use biodegradable or reusable bags for packing goods. A lot have also chosen to pledge Binalot meals (visit http://binalot.multiply.com/collection/7/BINALOT-Pledges). Providing relief for those affected by the flood is a great thing. But we also need to do everything we can to avoid another disaster–and one step is not adding to our country’s already big garbage problem.

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Binalot Accepts Donations For Flood Victims

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Binalot has begun accepting donations at its Salcedo Village, Makati City branch for those who have been affected by the recent calamity.

You can help two ways:

1. PLEDGE COOKED MEALS

Pledge cooked Binalot meals to be sent to evacuation centers. You may pledge meals by clicking http://binalot.multiply.com/collection/7/BINALOT-Pledges. Choose package and make payment via credit card, BDO, BPI, GCASH, Smart Money and PayPal. Please specify your contact number when you make a pledge on the Multiply page.

You may give us the specific evacuation area where you want the meals to be sent and we will deliver the meals to that area if possible, or we can allocate your pledges to relief and evacuation centers we are in contact with.

NOTE:
For the Shipping Address portion in Multiply:
You may fill out the Name/City/Province/Phone#, put an asterisk (*) for the rest, then click on the ‘Use this Address’ tab.

2. PLEDGE/DEPOSIT CASH

You may also pledge cash directly at Binalot Hangout at Salcedo Village, Makati and we will coordinate with relief and evacuation centers.

You may also deposit cash donations at our BDO Deposit Account:
ACCOUNT NAME: Binalot Fiesta Foods, Inc.
ACCOUNT NUMBER: 1520225197

Please email us (binalot@gmail.com) or tweet us your scanned deposit slip.

Binalot Pledges hotline: 467 8888 or 0922 8930102, look for Jeff, Liezle or Vivian.

3. DONATE IN KIND:

Please drop off your donations in kind (clothes, toiletries, blankets, canned goods, water, medicines, etc.) at Binalot Hang-out Salcedo at H.V. Dela Costa cor. Valero Sts. Salcedo Village, Makati City. You may call 889-2660 for directions or refer to the map here: .

For more information about our donation drive, follow us on Twitter at www.twitter.com/binalot or check our Facebook page at www.facebook.com/binalotfiesta . We will constantly be updating our social networks for news and information.

Please do help us spread the word by sharing this post. The more people know about this, the more people we can help!

Franchising rocks!

Posted on

August 4, 2012
Source: PhilStar

The Franchise Asia Philippines 2012 held at the SMX Convention Center last July 25-29 was a resounding success.

This was a two-day conference/seminar and two-day expo event that the Philippine Franchise Asia (PFA) group mounted, coming fresh from their success at the World Franchise Confederation and Asia Pacific Confederation which the PFA organized and the Philippines hosted and where franchise leaders from 40 countries participated. This event validated our claim that the Philippines is Asia’s franchising hub.

Judging from the crowds that gathered at the venue for four days, they must surely have surpassed their target of 50,000 visitors at the Expo. More importantly, the event sparked a greater interest in franchising among our people, thanks to the undying efforts of the franchise advocates led by PFA Chairman Emeritus Samie Lim and chairman Robert Trota who both share the advocacy of spreading the good news about franchising and entrepreneurship.

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Why Franchising Binalot Makes Good Business Sense

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July 30, 2012
Manila

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Binalot owner unwraps ‘food on the street’

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July 29, 2012
Source: ManilaStandardToday.com

Entrepreneur Rommel Juan, founder and chief executive of homegrown Binalot Fiesta Foods Inc., is taking his ultimate Filipino fastfood venture to the next level, or more appropriately to the next street.

Binalot, a trail-blazer in the fastfood industry, plans to sell its wrapped local meals onboard vans, a concept inspired by the movable food trucks in the US.

Juan is introducing the Binalot Food Van as a new franchise model. He says the concept will be good for agriculture and the environment.

“Support banana farmers while sustaining the environment for our kids,” he says, in encouraging entrepreneurs to embrace his new franchise model.

In 1996, Juan popularized the old Filipino tradition of wrapping meals with banana leaves, a method that retains the smell and flavor of local favorites such as adobo, bistek, tapa, tocino, sisig, longganisa and salted egg with tomatoes, on top of rice.

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Binalot creates own ‘jolli-jeep’ food van

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July 27, 2012
Source: Ph.Yahoo

By Alexander Villafania

MAKATI CITY, METRO MANILA—Local fast food company Binalot Fiest Foods Inc. is expanding its operations outside fixed establishments to one that is highly mobile.

Based on the food vans used in the United States, the Binalot Food Van is also akin to the “jolli-jeep” concept popularized by local food vendors in Makati City.

Binalot’s food van is actually a pickup truck with its back converted into a mini-kitchen. The sides and rear of the pickup open to reveal the kitchen as well as the counter where patrons can get their orders and eat. The van also carries some chairs and tables for dining patrons.

The vehicle is a Mitsubishi pickup with the conversion done by local builder Centro Manufacturing Corp.

According to Binalot president Rommel Juan, the food van will have the same offerings as those in traditional establishments. The food will also remain wrapped in fresh banana leaves, among the aspects that made Binalot popular.

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