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Franchising industry sees 20% growth in ’12!

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January 23rd, 2012

Business Inquirer

MANILA, Philippines—The local franchising industry is targeting a conservative 20 percent growth this year, to be fueled largely by an expected increase in investments made by overseas Filipino workers (OFW).

More OFWs are now said to be looking for such investment opportunities in the Philippines, following the aggressive programs implemented by the Philippine Franchise Association (PFA) and Association of Filipino Franchisers Inc. (AFFI).

According to fast-food firm Binalot, a member of PFA and a founding member of AFFI, local brands may still find growth as the market for goods and services is pushed by the strong peso, even with the increased competition brought on by the booming franchise industry.Continue reading→

Binalot Robinsons Place Otis now open!

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Last December 17, Binalot opened its store in G/F Robinsons Place Otis, Paco, Manila. For deliveries, you may call 467-8888 or 401-5104.

Binalot featured on Go Negosyo

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Binalot CEO Rommel Juan was featured on “Go Negosyo, Kaya Mo, Tagumpay sa Kahirapan!” Watch as he talks about the inspiring story of Binalot, home of the ultimate Filipino food experience. Aired last December 10 on GMA News TV and December 13 on NBN 4.

Learn how to market the Binalot franchise

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Franchise TV shows us how

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to market the franchise business the Binalot way as

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Franchise TV Executive Producer John Aguilar discusses marketing strategies with Binalot’s marketing staff.

Catch the replay of this episode on December 10 (Saturday), 10:30am on ANC.

Franchise TV’s John Aguilar signs with Binalot

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Watch Franchise TV Executive Producer John Aguilar as he goes through the franchise agreement signing, market study and hands-on training with Binalot.

Watch Franchise TV on ANC every Saturday 9:00 p.m.with replays every Sunday 9:30 a.m. and Saturday 10:30 a.m. (week after)

To know how to market the Binalot franchise, watch this.