Mang BIna, Binalot’s official mascot won in the Association Of Filipino Franchisers Franchise Show Mascot Showdown event at the World Trade Center last September 19, 2010.
News: Events
Binalot Eastwood Now Open!
BINALOT EASTWOOD: Mang Bina (center) poses with Binalot president Rommel Juan and wife Ma. Christine Juan, together with Binalot Eastwood Franchisees, Peggy De Villa, and husband Martin De Villa
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Pinoy Fast Food Chain helps Zambales’ Aeta Communities
On the way to the site where native food chain Binalot Fiesta Foods obtains some of its banana leaves, President and CEO Rommel Juan is getting a crash course on dealing with Aeta tribesmen. “Apparently they prefer to be called ‘kulot’ (curly) instead of Aeta,” he says. “I’m surprised. In Manila we always thought it was a derogatory term.”
Juan is visiting the second site of his DAHON (Dangal at Hanapbuhay Para sa Nayon) Program, which sources leaves directly from farmers instead of going through middlemen. “Our initial site in Laguna is still active but we’re looking for additional sources,” explains Juan. “We discovered that the highlands here (in Zambales) have a lot of ‘butuan’ banana plants whose fruits are delicious only to birds and bats, which is perfect since we only need leaves.”
The Aeta communities reside near the bananas, which is why Binalot tapped them for the northern DAHON program. But, unlike the Laguna farmers, Juan and company have to contend with a different culture. “Sa Nagcarlan wala lang silang opportunities,” (In Nagcarlan they just have less opportunities) explains Juan “we only needed to train them to use the resources they have. Here, most of them are content with subsistence farming.”Continue reading
Skycable and AFC’s Eats Asia 2 at NBC Tent
from Animetric’s World
I’ve been a super loyal Skycable subscriber since they acquired Home Cable back in 2001. Ever so often, Skycable would host special events. Invites would be distributed by phone, you’d have to be among the first 25, 50, 75, or 100 callers to reserve. The number would depend on the type of event and venue.
I attended one such event at the NBC Tent last August 7, 2010 — Skycable and Asian Food Channel’s
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Eats Asia 2. This time, I was invited by Skycable as a blogger. Eats Asia 2
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featured live cooking demos, parlor games, and a whole lot of food for everyone to sample as displayed on individual booths all around the venue. We had this paper with the names of establishments to fill out and the first 100 people to finish having their papers signed would get loot bags courtesy of Skycable, AFC, and the event sponsors.
Eats Asia
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ABS-CBN Foundation Inc. General Assembly at La Mesa Eco Park
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