Grand Opening of Binalot’s Newest Store at Victory Mall Libertad, Pasay

In a bustling celebration of culture and cuisine, Binalot proudly unveiled its latest addition to the family, the Binalot Victory Mall Libertad Pasay store, situated elegantly on the 2nd floor. This inaugural store marks the commencement of a series of new ventures slated for this year, promising a fusion of tradition and innovation in every leaf-wrapped package.

The grand opening ceremony was graced by esteemed figures in the Binalot franchise, including Mr. Mark Aguilar, the franchise owner, and the illustrious CEO/President of Binalot, Mr. Rommel T. Juan. Also in attendance were the distinguished members of the Binalot Management Committee (ManCom), led by the Chief Operating Officer, Ms. Judy Morente, alongside the dedicated team from Binalot Victory Mall, led by Mr. Emman Abergas.

As tradition dictated, the event commenced with a solemn blessing by Father Edison, invoking prosperity and blessings upon the new endeavor. Following this sacred moment, the ribbon-cutting ceremony, led by Sir Rommel and Sir Mark, symbolized the official opening of doors to patrons eager to savor Binalot’s delectable offerings.

The festivities continued with the jovial tossing of candies and coins, a gesture symbolizing abundance and good fortune for the store’s future. Amidst the joyous atmosphere, attendees recited the “Panatang Makabinalot,” a solemn pledge embodying the commitment and partnership between Binalot and its franchisees.

In the spirit of camaraderie, guests indulged in the tradition of “Tagay Katoto,” sharing drinks and forging bonds of friendship. Amidst laughter and chatter, Sir Mark took the stage to express his heartfelt gratitude to all who contributed to the realization of this dream. His words resonated with sincerity, acknowledging the collective effort that transformed vision into reality.

Closing the ceremony, Sir Rommel delivered a poignant address, expressing appreciation for the new franchise’s decision to partner with Binalot. His words underscored the company’s commitment to nurturing and supporting its franchisees, ensuring mutual growth and success.

With the ceremonial rites concluded, the Binalot Victory Mall Libertad Pasay store stands as a beacon of culinary excellence and entrepreneurial spirit. As its doors open to welcome patrons, it embodies the rich tapestry of Filipino flavors and the enduring legacy of Binalot’s commitment to quality and tradition.

Binalot Shell South Forbes Celebrates Grand Opening: A Culinary Journey with Team Pangilinan

March 14, 2024, marked a momentous occasion in the culinary landscape of South Forbes as Binalot Shell South Forbes opened its doors to eager patrons. Owned by Anthony and Ella Pangilinan, affectionately known as Team Pangilinan, this new dining establishment promises to delight taste buds and create lasting memories for all who visit.

The grand opening festivities were attended by esteemed guests, including Binalot president, Mr. Rommel T. Juan, and the dedicated Binalot team. Also in attendance were the enthusiastic staff of Shell South Forbes and the Pangilinan family, adding a touch of warmth and familiarity to the event.

The day commenced with a heartfelt store blessing, symbolizing the beginning of a new chapter for Binalot Shell South Forbes. This was followed by the much-anticipated ribbon-cutting ceremony, a moment of triumph for Anthony and Ella Pangilinan as they officially opened the doors to their culinary venture.

Amidst the excitement, guests were treated to a special segment called “Panatang Makabinalot” or Binalot Pledge, where Anthony and Ella shared their vision for Binalot Shell South Forbes. This pledge not only underscored their commitment to culinary excellence but also emphasized their dedication to serving the community with passion and integrity.

As the day progressed, the highlight of the event awaited: the traditional Filipino boodle fight. With an array of delectable dishes laid out on banana leaves, guests gathered around the communal table, ready to indulge in a feast of flavors. Laughter filled the air as friends and family came together, forging new connections and celebrating the spirit of camaraderie that defines Filipino dining culture.

For Anthony and Ella Pangilinan, the grand opening of Binalot Shell South Forbes was more than just a business venture—it was a labor of love, a culmination of their shared passion for food and community. As patrons left with satisfied appetites and hearts full of joy, they knew that Binalot Shell South Forbes was not just a restaurant but a place where memories are made and traditions are honored.

As the sun set on this unforgettable day, Binalot Shell South Forbes stood as a beacon of culinary excellence, inviting patrons to embark on a gastronomic journey like no other. With Anthony and Ella Pangilinan at the helm, supported by their dedicated team and beloved community, the future of Binalot Shell South Forbes shines bright with promise and possibility.

Celebrating Success: Grand Opening of Binalot Dragon 8 Mall

In a dazzling affair that combined Filipino warmth, entrepreneurial spirit, and gastronomic delights, the Grand Opening of Binalot Dragon 8 Mall marked a significant milestone for the dynamic husband-and-wife duo, Mr. Pao and Aileen Espenilla. Located at the third floor of the bustling Dragon 8 Mall in Manila, this event showcased not only the expansion of a beloved franchise but also the unity of family, friends, and the Binalot community.

The Dragon 8 Mall was abuzz with excitement as the doors of the second Binalot franchise of Mr. Pao and Aileen Espenilla swung open, revealing an inviting space adorned with vibrant Filipino colors and familiar Binalot branding. The aroma of traditional Filipino dishes wafted through the air, enticing attendees and passersby alike to witness the newest addition to Manila’s culinary landscape.

The heartwarming event was graced by the esteemed presence of Binalot’s President, Mr. Rommel T. Juan, who shared his enthusiasm for the growth and success of the franchise. His visionary leadership has been instrumental in steering Binalot towards becoming a household name in the Philippines, and the opening of the Dragon 8 Mall branch was a testament to the brand’s continued expansion.

The Management Committee (Mancom) team, spearheaded by Mr. Juan, added an air of corporate excellence to the event. Their support and strategic guidance have played a pivotal role in the success of Binalot, transforming it into a thriving franchise that encapsulates the essence of Filipino dining.

The Espenilla family, the proud owners of the Dragon 8 Mall and 168 Mall franchise, beamed with pride as they welcomed guests into their establishment. Mr. Pao and Aileen’s journey from dreamers to successful entrepreneurs was celebrated by their family, who witnessed the realization of their hard work and dedication.

Friends of the franchisees, along with loyal patrons of Binalot, joined the festivities, creating an atmosphere filled with camaraderie and shared joy. Laughter echoed through the mall as guests savored the delectable Binalot specialties, reinforcing the brand’s commitment to serving not just meals but memorable experiences.

As the ribbon was ceremoniously cut, symbolizing the official inauguration of Binalot Dragon 8 Mall, the sound of applause reverberated through the mall. The Espenilla family, flanked by Mr. Rommel T. Juan and the Mancom team, acknowledged the support of their guests and expressed gratitude for the collective effort that brought this moment to fruition.

The Grand Opening of Binalot Dragon 8 Mall was not just an event; it was a celebration of Filipino entrepreneurship, family values, and the enduring appeal of Binalot’s flavorful offerings. As the second franchise store embarked on its journey in the heart of Manila, it promised not just a dining experience but a continuation of Binalot’s legacy—a legacy that is distinctly Filipino and undeniably delicious. Cheers to the Espenilla family, to Binalot, and to the exciting chapters that lie ahead!

Binalot Unveils New Store in Dasma Bayan, Cavite: A Grand Opening Celebration

Dasma Bayan, Cavite – Binalot, the beloved Filipino food chain specializing in traditional wrapped meals, celebrated the grand opening of its newest store in Dasma Bayan with much pomp and festivity on November 29, 2023. The event was graced by the presence of Ms. Analyn Guillena and Mr. Russel Ian G. Reyes, a notable mother and son duo, along with the esteemed mancom team of Binalot.

The bustling atmosphere surrounding the Binalot store hinted at the anticipation of the grand opening. Excitement filled the air as locals and Binalot enthusiasts eagerly awaited the commencement of the traditional opening program. The event promised a delightful blend of Filipino culture, delicious food, and the warmth of community spirit.

Ms. Analyn Guillena, a respected figure in the community, and Mr. Russel Ian G. Reyes, known for his dynamic leadership, were the guests of honor. Their presence added a touch of prestige to the occasion, underlining the significance of the new Binalot store in Dasma Bayan.

The mancom team of Binalot, consisting of key executives and decision-makers, also joined the celebration, emphasizing the importance of teamwork and collaboration in the success of the brand.

The grand opening ceremony commenced with the traditional ribbon-cutting, a symbolic gesture marking the official inauguration of the store. Ms. Analyn Guillena and Mr. Russel Ian G. Reyes, accompanied by the Binalot mancom team, shared the honor of cutting the ribbon, signifying unity and collaboration in bringing the Binalot experience to Dasma Bayan.

Following the ribbon-cutting, a coin tossing ceremony added an element of fun and excitement to the event. Attendees eagerly participated, hoping for good luck and prosperity as they tossed coins into the air. It was a moment of joy and shared enthusiasm, reflecting the community’s positive outlook on the new Binalot store.

The festivities continued with the signing of “Panatang Makabinalot,” a commitment to uphold the values and principles that Binalot stands for. This symbolic act reinforced the brand’s dedication to providing high-quality, affordable Filipino meals wrapped in banana leaves and served with a side of genuine Filipino hospitality.

The event reached its pinnacle with”Tagay Katoto,” a Filipino tradition where friends and community members gather to share a drink and celebrate. This communal activity created a sense of camaraderie among attendees, fostering connections and friendships in the spirit of Binalot’s commitment to bringing people together through delicious meals.

As the day unfolded, it became clear that the grand opening of Binalot's new store in Dasma Bayan was not just about introducing a new dining option to the community but about creating a space for shared experiences, connections, and the celebration of Filipino culture. The event was a testament to Binalot's unwavering commitment to bringing joy and deliciousness to every corner of the Philippines.

Franchise Signing Marks Milestone for Binalot as Paolo Espenilla and Aileen Espenilla Expand Their Footprint

Binalot, the Philippines’ beloved and iconic Filipino fast-food chain, is excited to announce a significant milestone in its journey of expansion. The husband-and-wife team of Paolo Espenilla and Aileen Espenilla have officially signed a franchise agreement to open their second Binalot store at Double Dragon Eight, Metro Manila. This comes as a remarkable achievement for the Espenilla family, as they embarked on their Binalot franchise journey with the successful launch of their first store at 168 Mall, Divisoria, Manila.

Binalot, known for its delicious and traditional Filipino dishes served in banana leaves, has been a part of Filipino culture for over two decades. The brand’s commitment to preserving local flavors and traditions has made it a favorite among food enthusiasts and families across the nation.

Paolo and Aileen Espenilla’s decision to expand their franchise and open their second Binalot store reflects not only their entrepreneurial spirit but also their passion for promoting Filipino cuisine. Their first store at 168 Mall has already garnered a loyal customer base and established a reputation for providing authentic Filipino meals in a convenient and eco-friendly manner.

Mr. Rommel Juan, the CEO of Binalot, expressed his excitement about this partnership, stating, “We are delighted to have Paolo and Aileen Espenilla as part of the Binalot family. Their dedication to serving quality Filipino food aligns perfectly with our brand values. We believe that their second store at Double Dragon Eight will not only enhance our presence in the heart of Manila but also bring the taste of home-cooked Filipino meals to even more people.”

Binalot One Ayala Makati Grand Opening (August 8, 2023)

In a momentous celebration of Filipino cuisine and entrepreneurial spirit, Binalot marked the successful launch of its 35th store at One Ayala Makati City. The grand opening, which took place on August 8, 2023, was a vibrant gathering attended by esteemed guests and the Binalot community alike. The franchisees behind this new venture, Joseph Uy-Ching and Ma. Julie Pua, siblings with a shared passion for culinary excellence, were at the forefront of the festivities.

The event radiated a sense of unity and achievement as Binalot President, Rommel T. Juan, graced the occasion with his presence. The Binalot management committee (mancom) group also stood as a testament to the brand’s dedication to fostering growth and collaboration. The camaraderie extended beyond the professional realm, as the families and friends of Joseph Uy-Ching and Ma. Julie Pua joined in the celebration, further emphasizing the deep-rooted values of family that Binalot holds dear.

Binalot Robinsons Novaliches Grand Opening (July 31, 2023)

Excitement filled the air as Binalot celebrated the grand opening of its 36th store at Robinsons Novaliches last July 31, 2023. The bustling mall was abuzz with eager patrons who couldn’t wait to savor the delicious Filipino dishes served in the traditional banana leaf wrap. The franchisee brothers, John Mark Laurente and Jeffrey Laurente, were beaming with pride as they welcomed the first wave of customers into their new venture. With their passion for showcasing authentic Filipino flavors and their commitment to providing excellent service, the Laurente brothers were ready to make their mark in the food industry.

As the 36th Binalot store opened its doors, it marked not only a new milestone for the Laurente brothers but also a testament to the enduring popularity of Filipino cuisine. With the dedication and entrepreneurial spirit of John Mark and Jeffrey, this new Binalot location is poised to become a favorite destination for both locals and tourists. Beyond offering delectable meals, the store will undoubtedly serve as a hub for celebrating Filipino heritage and fostering a sense of community. With their passion and commitment to quality, the Laurente brothers are poised for a bright future with their Binalot franchise, bringing a taste of the Philippines wrapped in banana leaves to the heart of Robinsons Novaliches.

Binalot Kai Mall Grand Opening (July 21, 2023)

Binalot the ultimate Filipino food experience, is delighted to unveil the splendid grand opening of its 35th store, nestled in the vibrant Binalot Kai Mall. Held on July 21, 2023, the event showcased an enchanting new store design, proudly celebrating traditional Filipino heritage with captivating old Pinoy home decorations like intricately carved wooden spoon and fork.

At the heart of the festivities was the store’s innovative design, artfully blending modern aesthetics with nostalgic elements of Filipino culture. Stepping into the store, customers were greeted by an immersive ambience that pays homage to the country’s rich culinary traditions and family-centric values. The prominent display of meticulously crafted wooden spoon and fork, emblematic of Filipino dining customs, served as a charming centerpiece, evoking a sense of warmth and familiarity.

The grand opening witnessed an outpouring of enthusiasm from visitors, drawn to experience the perfect fusion of contemporary retail and cherished Filipino heritage. As Binalot continues its expansion journey, this 35th store at Binalot Kai Mall stands as a true testament to our commitment to preserving cultural roots while creating modern shopping havens that resonate with our cherished patrons.

Binalot Kai Mall Contract Signing

New Binalot Franchise

Binalot, a truly Filipino food chain, has announced the signing of a new franchise contract with a local entrepreneur. The signing ceremony took place on May 5, 2023, at the Binalot headquarters in Parañaque City, Philippines.

The franchisee, Mr. Helbert Bondoc, expressed his excitement to be part of the Binalot family and to bring the brand in Kai Mall Caloocan City.

Binalot CEO, Rommel Juan, also shared his enthusiasm for the new partnership, stating, “We are excited to have Mr. Helbert Bondoc as our newest franchisee. His passion for our brand and his commitment to providing excellent customer service aligns with our core values, and we are confident that he will be a valuable addition to our growing network of franchisees.”

Binalot is known for its signature “Binalot” packaging, which means “wrapped” in English. Their menu features classic Filipino dishes such as adobo, sisig, and sinigang, served in banana leaves, giving customers a unique dining experience. Binalot also prides itself on using fresh, locally-sourced ingredients, and their commitment to sustainability.

With the addition of the new franchise, Binalot now has over 36 branches nationwide, and the company continues to expand its reach in the Philippines and beyond.

For more information about Binalot and its franchise opportunities, please visit or follow them on social media at @BinalotPH.

Binalot 500 Shaw Zentrum Grand Opening (May 8, 2023)

Binalot 500 Shaw Zentrum Grand Opening

Binalot, one of the Truly Filipino food chains, recently opened a new store in 500 Shaw Zentrum, Mandaluyong City. The grand opening of the new Binalot store showcased the brand’s new design concept, which is a refreshing change from the traditional Filipino fast-food chain look.

The new Binalot store features a modern and vibrant design that is aimed at attracting a younger generation of customers while still retaining its Filipino identity. The store’s interior design features a mix of natural wood textures and Kraft accents, creating a fresh and inviting atmosphere.

At the grand opening, Binalot offered a special menu for their customers to try out, featuring their signature dishes like their best-selling Binalot meals, All Time Pinoy-vorites (a Filipino dish), and their refreshing Binalot Juices.

The new Binalot store’s design concept is a significant departure from the brand’s traditional look, which focused on Filipino heritage and culture. The brand’s new look is aimed at catering to the changing tastes of the younger generation of Filipinos, who are looking for a more modern and trendy dining experience.

Binalot’s CEO, Rommel T. Juan, shared that the new design concept is part of the brand’s efforts to stay relevant and to cater to the evolving needs of their customers. He added that the new store’s design is just the beginning of the brand’s transformation, and they will continue to innovate and improve their offerings to keep up with their customers’ demands.

The opening of the new Binalot store in 500 Shaw Zentrum is a significant milestone for the brand. The new store’s modern design concept and innovative menu offerings are a testament to the brand’s commitment to staying relevant and meeting the evolving tastes of their customers.

In conclusion, Binalot’s grand opening of their new store in 500 Shaw Zentrum is a momentous occasion for the brand. With their new design concept and innovative menu offerings, Binalot is poised to continue to be one of the truly Filipino food chains in the Philippines. The brand’s commitment to innovation and customer satisfaction will undoubtedly keep them at the forefront of the industry for years to come.