MANILA: A single-country franchise has been awarded by Filipino fastfood chain Binalot to the UAE’s foremost retail group Al Ahli Holdings Group for expansion to Dubai, according to a media report.
The Filipino brand’s future in the Gulf countries was also thoroughly discussed by the two companies, Binalot was quoted as saying by Manila Standard Today.
“We know the Filipinos in Dubai are excited about this development,” Rommel Juan, founder and chief executive of the 18-year-old Filipino fastfood chain, known for its signature rice meals wrapped in banana leaves, reportedly said.
Juan recently visited Dubai to find out for himself what the migrant Filipino workers and UAE residents eat and enjoy, the report said.
“With Filipinos forming more than 20 percent of the Dubai population, we know Binalot has a place in its food community,” he was quoted as saying, adding, Al Ahli is the partner Binalot had been looking for.
The Al Ahli Group is a conglomerate that is bringing a number of Filipino franchises to the UAE, starting in Dubai and then expanding to the rest of the emirates.
“We will stay as close as possible to the Binalot brand’s proprietary look and product mix,” Parvez Naqvi, head of Al Ahli’s international business development team, who is in town for the franchise agreement signing ceremonies, reportedly said.
“We know we can grow the business not just among Filipinos but among the locals as well,” Manila Standard Today quoted Naqvi as saying.