Asenso Forum Luzon Entrepreneurship Conference – June 28, 2011

Asenso Pinoy holds 2nd Series of Entrepreneurship Confab with SM City Tarlac, PLDT Ka-Asenso
June 28, 2011
1:00 – 6:00pm

Binalot at Asenso Entrepreneurship Conference

The Asenso Ka Pinoy Foundation, Inc. (AKPF) in partnership with the newest partner PLDT Ka-Asenso and SM City Tarlac will be staging the Asenso Forum 2011: Luzon Entrepreneurship Conference slated on June 28, 2011 from 1:00-6:00 p.m. at the Cinema 4, SM City Tarlac.

Another emerging trend among enterprises in today’s society is through empowering human resources through social entrepreneurship. This particular forum will be spearheaded by Ms. Amanda Burrell of the British Council Philippines who will also share to the participants its newly launched “I am a Changemaker Social Enterprise Business Plan Competition” which the youth can actively participate and win 100,000 pesos as grant to fund the proposed winning social enterprise.

An interesting and insightful topic on Youth Enterpreneurship will be discussed by two of the country’s leading youth-oriented organizations. Mr. Krishna Alejandrino of the Junior Achievement of the Philippines will be presenting its organization’s efforts in helping the youth develop an enterprising mindset through engaging them in mini-corporation establishment and hands-on operations. Ms. Jacqueline Crisostomo of the AIESEC in the Philippines, a global organization which sends youths to various parts of the world to engage in relevant international immersions and exchanges, will be presenting the significance of utilizing the skills and talents

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of every Filipino youth.

The Corporate Social Responsibility or popularly called CSR is another significant practice among the country’s leading enterprises such as Binalot Fiesta Foods. Its President and CEO, Mr. Rommel Juan, established the Dahon Foundation aimed at mobilizing and capacitating certain areas through providing them livelihood opportunities through banana leaves. He will be sharing his inputs on entrepreneurship as well to be followed by an open forum where participants can ask him personally about the topic.

An international organization,The World Fair Trade Organization – Asia with its representative Mr. Anthony Zuniga, will also be presenting an overview on fair trade policies and outline ways on how to become a genuinely 100% guilt-free shopper and promote better consumer psyche and attitude.

The conference will be facilitated by AKPF’s Founder Mr. Francis L. Cardona. He is currently the Host/Producer of the multi-awarded Asenso Pinoy TV Show and Radio Program. “Entrepreneurship helps make a person become master of his own destiny” Cardona averred when asked why people shoud engage into entrepreneurship. “Entrepreneurs and Business students who participate in the Asenso Forum Entrepreneurship Conference Series, broaden their horizons and motivate them to become successful in all their business endeavors” he added. Cardona will be joined by funny and dynamic Disc Jockies (DJ’s) of Tarlac’s leading One FM Station to spice up the afternoon with open forums, raffles, and a lot of fun and insightful activities.

The Luzon Conference which is co-presented by the PLDT KaAsenso, SM City Tarlac and the Philippine Chamber of Commerce and Industry – Tarlac is the second leg of AKPF’s nationwide caravans following the overwhelming success of the Metro Manila Conference held at the Polytechnic University of the Philippines which was attended by some 1,200 participants. With the help of its learning partners The British Council, Junior Achievement of the Philippines, AIESEC in the Philippines, World Vision and WFTO Asia, this conference aims to inspire the selected 800 entrepreneurs, business professionals and top business students during this conference. AKPF is also scheduled to do its Visayas and Mindanao Conferences sometime in September 2011.

It’s media partners are the following: Entrepreneur Magazine, Business Mirror, Philippine Graphic Magazine, Spotlite Media, Asenso Pinoy, Radio Corporation of the Philippines, DZTC 828 Khz, DWXT One FM, DZXL Manila 558 Khz, and local newspapers.

The event is also made possible by its generous sponsors, Sundance Direct Selling, Tourism Infrastructure and Enterprise Zone Authority (TIEZA), Binalot Fiesta Foods, Aficionado Germany Perfume, and Enchanted Kingdom.

The event is FREE Admission and is open to all. Registration forms are now available at the DZTC/DWXT Tarlac Head Office, Philippine Chamber of Commerce and Industry-PCCI Tarlac Office, Tarlac State University – Office of the Dean of the College of Business, Department of Trade and Industry Region 3 Office, or you may contact our Marketing and Operations Officer, Mr. PJ Gesta at numbers (02) 4820383 or 09277705401 or email him at

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