Fastfood chain’s right over brand name upheld by IPO

By Junep

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Ocampo (The Philippine Star), philstar.com, May 22, 2011

MANILA, Philippines- A local fastfood chain has preserved its right over its brand name through the mediation proceedings conducted by the Intellectual Property Office Philippines (IPOPHL).

Binalot Fiesta Foods Inc. (BFFI), a 14-year-old quick service restaurant with more than 35 branches nationwide, has been recognized by the IPOPHL as the only entity that can use the name “Binalot” in its establishments.

BFFI filed a case against another restaurant named Nid’s Binalot in 2007, but the case had dragged on due to the tedious process of litigation.

Fortunately, the IPOPHL under its new head, Director General Ricardo Blancaflor, has made the referral of cases to the mediation office mandatory, resulting in a virtual fast tracking of the resolution of intellectual property conflicts. This is in line with the vision of IPOPHL in a demystified, development oriented, and democratized IP System by 2020.

Read full article on philstar.com

Binalot supports RUN FOR JAPAN

RUN for Japan!
Filipino runners’ bayanihan spirit is alive! To help in the on-going relief operations to the victims of the Japan earthquake and tsunami, Greentennial Events came up with a fund raising run entitled RUN FOR

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JAPAN.

Binalot supports RUN FOR JAPAN April 17, 2011 Fort Bonifacio, Global City, Taguig

Binalot supported the event by giving P5.00 for every All Time Pinoyvorite meals sold from April 1 to 15 in selected stores and through the RUN for Japan online promo on Facebook and Twitter Run For Japan Promo.

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DEFY: Youth Social Entrepreneurship Challenge

April 2,

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2011
Unilab Bayanihan Center JY Campos Hall B

Youth Social Entrepreneurship Summit provided a venue for young social entrepreneurs, student leaders and business students to learn and be inspired to action through interaction with the prime movers of the different sectors of society. This whole day series of activities engaged the participants with both challenges and solutions to the nation’s problems, highlighting the positive power of business. Ultimately, this summit empowered the youth and dared them to

DEFY the odds and CHANGE this country.

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Twestival MNL (Tweet, Meet, Give)

Twestival MNL (Tweet, Meet, Give)
March 24, 2011
Le Bistro Vert, Valero St. near the corner of H.V. dela Costa St. in Makati City

Binalot supports Twestival Manila, the first ever Twestival in the Philippines!

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Philippine National Trade Fair

Philippine National Trade Fair
SMX Convention Center, Mall of Asia Complex, Pasay City, Metro Manila, Philippines.
March 17-20 2011
Explore the riches of the Philippines. Discover how a variety of indigenous materials can be fashioned into functional and creative pieces. Witness the innovation of new designs and products in line with the global trends only at the National

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Trade Fair.

Binalot’s Dahon Program in Town & Country Magazine

December

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2010 Issue

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Fast food chain captures market via social media

By Ehda M. Dagooc (The Freeman), philstar.com, November 03, 2010

CEBU, Philippines – All-Pinoy fastfood chain Binalot Fiesta Foods is utilizing social media as its competitive edge amid the stiff competition in the fastfood industry in the country.

“We have pioneered a lot of interesting efforts in the Fast Food Industry such as green delivery services. This time, we are among the first to use social media as a marketing communications strategy,” said Rommel Juan, President and chief executive officer (CEO) of Binalot Fiesta Foods.

Having an online population of some 30 million people with an average age of 22.7 years, the Philippines is believed to be highly receptive to new media based on the Digital Life study conducted by insight and consultancy firm TNS.

Read full article on philstar.com