Philippines Restaurant Chain Expands To Middle East



By Arno Maierbrugger

In the footsteps of the Philippines’ largest fast food chain, Jollibee, which is very expansive in the GCC countries — Gulf Times reported — another restaurant brand, Binalot Fiesta Foods, is the next one to make its foray into the Gulf. Binalot CEO Rommel Juan recently said in Manila that a first Binalot store will be opened in Dubai shortly, and more will follow in other GCC countries.

Target group for Binalot restaurants are mostly Oversea Filipino Workers (OFWs), as the restaurant serves traditional Filipino food such as adobo, bistek, tapas, tocino, sisig and longganisa, all in traditional sauces and most dishes served in banana leaves, Binalot’s trademark.

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Binalot restaurant chain plans overseas stores


Binalot Fiesta Foods Inc. has reorganized in preparation to pursuing an aggressive expansion program locally as well overseas to cater the OFWs, particularly in the Asean region.

Binalot owner-Chief Executive Officer Rommel Juan said the company has close to 50 stores now, most of them are franchise stores, but is slowly building up more company-owned stores this year.


Juan said 7 stores are opening up this year with P3.5 million average investments. Majority of its stores are located in Metro Manila where there is a strong demand by urbanites to experience the traditional Filipino comfort food wrapped in banana leaves.

In an extremely competitive quick service restaurant category, Juan said Binalot chose to be part of the niche market where it has a significant share to be able to compete more effectively in the business.

“It is significant share to be able to compete more effectively ion the business. It is working on reaching beyond its core market by exploring other market opportunities like the delivery market and Asean market,” Juan said.

The reorganization aims to bring in more experienced management team that should strengthen franchise support structure and enhance brand performance by identifying market opportunities.

“We need a well-rounded team to execute the program starting this 4th quarter of 2014  with the opening of more Binalot stores in key cities of the country. This may also mean that we will put up Binalot stores outside the country where there is a critical mass of OFWs and distribute Pinoy products there. This will entail looking for strategic partners in international markets we plan to enter,” Juan said.

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Binalot Magsaysay Re – Opening

Visit us at Ramon Magsaysay Annex Quintos Street Malate Manila. You may call  (02) 261-9538  or 994-8982 for deliveries. Store open during Mon – Fri, 7am – 9pm, Sat 7am – 3pm.

Why Franchising Binalot Makes Good Business Sense

Why Franchising Binalot Makes Good Business

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Binalot Christmas Giveaway – Tambalan (book) Part 2

Christmas is in the air!

Here is the 3rd part of #binalotxmasgiveaway. Join our giveaway and win a copy of Tambalan (book) by Nicole Hyala and Chris Tsuper!

tamblan book 1


Important notes:
* Contest is open for all Binalot Facebook fans and Twitter followers only.
**Binalot encourages all our fans and followers to participate, however, participants can only win once every 6 months to give a chance to others.
*Employees of Binalot Fiesta Food Inc., other affiliates companies, suppliers and franchisees & their employee & relatives up to the 2nd degree of consanguinity are not eligible to join.
*The decision of the contest organizer shall be final; no appeals shall be entertained.
*Binalot will announce the winner via Facebook and Twitter. Winner will be asked to supply his/her contact details.
*This contest is open to Metro Manila residents only.