Brand to introduce ‘simple ways’ at Franchise Asia 2011

By Nicole J. Managbanag
Thursday, September 15, 2011
A NEW trend in the franchising industry, which will revolutionize management and promotion of brands will soon be introduced by Binalot Fiesta Foods during the forthcoming Franchise Asia 2011 on September 19-25, at the SMX Convention in Manila.
Rommel T. Juan, president, Binalot Fiesta Foods, said to avail of the franchising business in today’s trend requires hands-on, full time manager and multi-tasking jobs, “which is too big to ask from a franchisee.”
“There are simple yet too many pressures and stresses in today’s franchising world that demand too much from the franchisee’s time,” Juan said.
Binalot Fiesta Foods, one of the unique franchising food companies in the Philippines who successfully brought back the traditional Filipino food wrapped with banana leaves, is quite exceptional compared to modern packaging using Styrofoam and plastics.
Juan said that they will introduce the Company Supervision Scheme (CSS), an initiative to make franchisees manage their own time by assigning a supervisor for their store.
Binalot Fiesta Foods, Juan added, will introduce the scheme that is expected to revolutionize the way the franchising industry should be managed and promoted.
Juan said the franchise brand came up with this scheme on precedent that one of its franchise owners became too busy managing other businesses that resulted to drop the sales.
He added that when Binalot Fiesta Foods started to offer CSS, franchise owners noted significant growth in sales.
Juan noted franchising as the effective engine for

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