Author Archives: jackie
A leaf of faith
January 4, 2013
Source:
The News Today
Binalot supports ‘Field of Dreams’
December 19, 2012
Source: Manila Standard
Binalot Fiesta Foods Inc., believes so much in the concept that community-based development strategy is a more effective way of Corporate Social Responsibility that Binalot chief executive Rommel Juan established DAHON or Dangal At Hanapbuhay para sa
Nayon Program. The program was initiated to help the local banana farmers.
To widen the scope and impact of the endeavor, Binalot teamed up with the Junior Chamber International Manila and its corporate community development partner Caltex in promoting an active lifestyle through different sports via JCI – Manila’s “Field of Dreams” project.
Now on its third year under JCI – Manila’s Dare to C.A.R.E. (Community Awareness and Rehabilitation Effort), “Field of Dreams” has helped promote sports, education, and youth development. The event was hosted by celebrity model Henry Golding and TV sports buffMarc Nelson. Through the said event, 2,000 items of sports equipment were raised, one item for each child of the Smokey Mountain community. A celebrity football match was also arranged.
BINALOT, THE ULTIMATE FILIPINO FOOD HAVEN NOW IN ILOILO
December 15, 2012
Source: TheDailyGuardian

THE BUZZLING Iloilo City’s gourmet scene sizzled once more with the grand opening of one of the most sought after restaurants in the country, the soooo popular BINALOT food haven at the GT Plaza Mall, dahlings!
Jetting in for the grand opening day was the ever energetic and articulate Binalot Fiesta Food, Inc.’s president Rommel Juan who was enthusiastically welcomed by Binalot-Iloilo franchisee cum owner, the statuesque head turner Cherie Gold Cajandig-Grabato and her debonaire hubby Jhong Grabato.
After the inaugural ribbon snipping led by Rommel Juan, Jhong and wife Cherie, Jhong’s dad former Municipality of Mina mayor Rey Grabato, and Cherie’s mom Ney Cajandig, the guests were treated to a long array of sumptuous Binalot Filipino bestsellers cuisines, dahlings!
Binalot’s to die-for bestsellers are its pride Tilapia and Boneless Bangus, Tapa, Beefsteak, Inihaw na Baboy, Pork Bongga Longanisa, Pork BBQ, Pork Sinigang, Tocino, Sisig and many more. And what so special about these cuisines? All are served wrapped in fresh banana leaves in native indigenous plate, Thus “Binalot”, quipped Mr. Juan.
“Some dishes are not what you see in restaurants. You cook it at home but you don’t see it in a fine dining scene in restaurants,” said Cherie.
Binalot Fiesta Foods Inc.’s advocacy is the setting up of Filipino-themed restaurants and a foundation for entrepreneurs under one roof. “For me, it will always be Filipino first with Binalot’s DAHON ( Dangal at Hanapbuhay sa Nayon) Foundation which empowers the youth sector, gives jobs to our kababayans in the far-flung barrios, opportunities for education and at the same time preserve our environment,” said Mr. Juan.
Follow Binalot’s sumptuous offerings at facebook.com/binalotfiesta, twitter.com/binalot.
Binalot Iloilo Featured in ABS-CBN Iloilo
Binalot Fiesta hopes to ride on health food craze
October 29,
find use these and.
2012
BusinessWorld
Binalot ties up with BPI
September 19,
2012
Philippine Daily Inquirer
Binalot to put up 5 stores outside Metro Manila
THE operator of the Binalot fast-food chain will open at least five stores outside Metro Manila to take advantage of lower rental rates and its “Manila branding.”
But Binalot could double its store rollout following the huge interest it received at The 10th Filipino Franchise Show organized by the Association of Filipino Franchisers Inc., Rommel Juan, Binalot Fiesta Foods Inc. president, told reporters.
“We’re keeping our fingers crossed that we may probably open 10 this year, depending on their location,” Juan said.
“I’m pushing for the provinces because the locations are better and rent is cheap,” he said, adding that brands from Manila usually stand out when brought outside the capital.
The company intends to open branches in Urdaneta and Tarlac after opening an outlet in Dagupan. The Pangasinan branch is doing very well, Juan said.
Since opening its first stall in Shaw in 1996, Binalot has expanded its store network to 35 branches, anchored on franchising.
“We’re looking at effective partners to help us with the expansion. We’re very strict with screening,” Juan said, adding that the company puts a premium on the location of the store when selecting franchisers.
The company owns five of its 35 stores.Continue reading






