In a bustling celebration of culture and cuisine, Binalot proudly unveiled its latest addition to the family, the Binalot Victory Mall Libertad Pasay store, situated elegantly on the 2nd floor. This inaugural store marks the commencement of a series of new ventures slated for this year, promising a fusion of tradition and innovation in every leaf-wrapped package.
The grand opening ceremony was graced by esteemed figures in the Binalot franchise, including Mr. Mark Aguilar, the franchise owner, and the illustrious CEO/President of Binalot, Mr. Rommel T. Juan. Also in attendance were the distinguished members of the Binalot Management Committee (ManCom), led by the Chief Operating Officer, Ms. Judy Morente, alongside the dedicated team from Binalot Victory Mall, led by Mr. Emman Abergas.
As tradition dictated, the event commenced with a solemn blessing by Father Edison, invoking prosperity and blessings upon the new endeavor. Following this sacred moment, the ribbon-cutting ceremony, led by Sir Rommel and Sir Mark, symbolized the official opening of doors to patrons eager to savor Binalot’s delectable offerings.
The festivities continued with the jovial tossing of candies and coins, a gesture symbolizing abundance and good fortune for the store’s future. Amidst the joyous atmosphere, attendees recited the “Panatang Makabinalot,” a solemn pledge embodying the commitment and partnership between Binalot and its franchisees.
In the spirit of camaraderie, guests indulged in the tradition of “Tagay Katoto,” sharing drinks and forging bonds of friendship. Amidst laughter and chatter, Sir Mark took the stage to express his heartfelt gratitude to all who contributed to the realization of this dream. His words resonated with sincerity, acknowledging the collective effort that transformed vision into reality.
Closing the ceremony, Sir Rommel delivered a poignant address, expressing appreciation for the new franchise’s decision to partner with Binalot. His words underscored the company’s commitment to nurturing and supporting its franchisees, ensuring mutual growth and success.
With the ceremonial rites concluded, the Binalot Victory Mall Libertad Pasay store stands as a beacon of culinary excellence and entrepreneurial spirit. As its doors open to welcome patrons, it embodies the rich tapestry of Filipino flavors and the enduring legacy of Binalot’s commitment to quality and tradition.