Why invest in Binalot?
A trusted Filipino brand, streamlined operations, and strong franchisor support—designed to help you build a sustainable and scalable food business. Binalot offers flexible franchise formats—from full restaurants to compact kiosks—designed to fit different investment levels and locations. Each concept delivers its signature Filipino meals with a proven system and strong brand appeal.
FRANCHISE OPTIONS
NEW BINALOT Smart Box
Small Space. Big Filipino Flavor.
Floor Area: 18 sqm – 72 sqm
Estimated Investment: PHP 2.6M – 4.3M
A revolutionary prefabricated modular Binalot store designed for faster expansion, lower investment, and flexible locations. Built using modular container architecture, the Smart Box allows entrepreneurs to open a fully operational Binalot store almost anywhere.
Open a BINALOT, ANYWHERE!
Bare lots, parking areas, beach properties, resorts & campsites, transport terminals, provincial growth areas, pop-up commercial zones
Kiosk
Ideal for high-traffic locations and entry-level franchise investors.
Floor Area: 6 sqm – 25 sqm
Estimated Investment: PHP 1.5M to 2.5M
Inline
Designed for mall and commercial strip locations with dine-in capacity.
Floor Area: 25 sqm – 60 sqm
Estimated Investment: PHP 2.5M to 3.5M
full store
A complete dine-in experience showcasing the full Binalot brand.
Floor Area: 60 sqm – 120 sqm
Estimated Investment: PHP 3.5M to 5M
FRANCHISING 101
FRANCHISE FEE:
PHP 700,000 + VAT Mega Manila
PHP 800,000 + VAT Provincial & Inter-Island Locations
RENEWAL:
50% of Franchisee Fee
FRANCHISE TERM:
6 Years
WHAT'S INCLUDED?
• Site Evaluation and Location Assessment
• Comprehensive Initial Training Program
• Pre-Opening Support and Store Launch Assistance
• Initial Inventory Package
• Complete Operations Manual and Systems
ONGOING FEES:
Continuing Service Fee: 5% of Net Sales
Marketing Support Fund: 2% of Net Sales
Let's grow together!
Build a profitable food business opportunity with lower risk and stronger operational support.
BINALOT FIESTA FOODS, INC.
3481 B2-B Sta. Ana Drive,
Sun Valley, Paranaque City 1700
(02) 8776 8100
www.binalot.com
PROCEDURE
STEP 1
- Franchise applicant submits a Letter of Intent together with his resume and a vicinity map of the proposed site, if any. Letter is sent via e-mail and is addressed to the following:
The Business Development Department
BINALOT FIESTA FOODS INCORPORATED
3481 B-2B Sta. Ana Drive, Barangay Sun Valley
Parañaque City 1700, Philippines
Email: ilovebinalot@gmail.com - The Business Development Officer contacts the Franchise applicant who will be asked to attend a franchise orientation.
- Franchise applicant then submits an accomplished Franchise Qualification Form which will be provided by the Business Development Officer.
STEP 2
- Franchise applicant undergoes a preliminary interview. If favorable, he takes a franchise suitability test.
- Franchisor inspects the proposed location. Franchisor may also present a list of sites to the Franchise applicant.
- If the site passes the basic evaluation process, franchise applicant gives a reservation fee of PHP20,000 for Metro Manila and PHP40,000 for provincial areas, covering a 30-day period. Note that the reservation fee is transferable to another location and deductible from the franchisee fee; however, it is non-refundable.
- Franchise applicant conducts a market study which is later on validated by the Franchisor.
STEP 3
- Site approval is secured.
- The Business Development Officer presents to Franchise Applicant the financial projections and investment estimates.
STEP 4
Franchise applicant signs a Memorandum of Agreement and Franchise Agreement.
FREQUENTLY ASKED QUESTIONS
What is Binalot?
Binalot is a chain of quick service restaurants that is well known for offering all-time favorite Filipino meals, packed and served deliciously in banana leaves at affordable prices. In the Filipino language, Binalot literally means “wrapped.”
Binalot is owned and operated by Binalot Fiesta Foods Incorporated, a Philippine – based company established in 1996 by certified food lovers and innovative entrepreneurs led by its President, Rommel T. Juan.”
A Binalot Franchisee:
- is an entrepreneur who is self-driven, a team player, and a self starter;
- has people skills and enjoys customer service;
- is capable and willing to undergo a full-time training on restaurant operations;
- devotes time to oversee the day-to-day operations of his store; and
- has the ability to provide the required business investment and manage the finances.
Binalot meals are enjoyed at close to 50 stores across the Philippines.
Investment in a Binalot franchise begins at PHP1.2 million depending on the type and size of the store. This investment fee includes the following:
- Franchise Fee of PHP600,000 for Metro Manila; PHP700,000 for a provincial site
- Construction of the store
- Kitchen equipment and facilities
- Furniture and fixtures
- Marketing collaterals
- Training and recruitment
Like most successful franchise systems, the Binalot Franchise System has invested in research and development, restaurant business operations, marketing and brand development to build the strong Binalot brand recognized today.The Franchise Fee allows a Franchisee the initial license to use the Binalot name and trademark, and to learn Binalot’s proven system of operations.
Ideally, we award a franchise to individuals only. However, a corporation is also acceptable provided that the individual franchise applicant shows a clear majority ownership.
The outlet’s profitability varies on several factors such as sales, location, occupancy costs, market potential, investment, and the ability of the Franchisee to manage and control his operating expenses. Questions on return on investment (ROI) and other queries on financial viability will be discussed only during the interview process.
Binalot will assist the Franchisee in the recruitment and training of the pioneer store team. A maximum of five (5) employees must attend the full training program. This program is designed to provide you with an understanding of the technical, operational and administrative aspects of running your Binalot store. The training cost is included in the franchise fee.
Yes. Binalot will assist in the grand opening of the store, which is designed to build your customer base quickly. In addition to your full training program, Binalot will send trained representatives to work with you at your store for a period of 15 days.
The initial term of the Binalot Franchise Agreement is six (6) years. The Franchise Agreement is renewable for another six (6) years with a renewal fee of 50% of the then-current franchise fee, provided that the Franchisee meets the renewal criteria.
Of the earnings to be made monthly, 7% of the monthly gross sales will be funneled back to the Binalot Franchisor, broken down as follows: 5% as Royalty Fee and 2% as contribution to the system’s National Marketing Support Fund. This fund will benefit all franchisees as they will be spent for promotion and marketing of the brand.
- Site selection assistance
- Training in the Binalot system for the Franchisee and initial store team
- Design, planning and construction assistance (Design fee, Construction and Signage will be shouldered by the Franchisee)
- Opening Assistance
- Operations Manual
- Central commissary to supply outlet needs
- Training programs
- Regular communications system with franchisees
- On-going marketing and product development
- Regular store operations consultations and assistance
Value-added services offered by Binalot.
Franchise applicants should look for sites that are located in high traffic commercial/business districts that are accessible to both pedestrians and motorists.During initial talks with Binalot, we will provide the applicant with our site selection criteria. We will also request the applicant to verify the viability of the site by conducting a market study. Binalot will then evaluate the prospective location by verifying the results of the market study.
The size of the property required for a Binalot store is dependent on the store model that will be developed in a particular market. Store are may be anywhere from 6 to 150 square meters. Binalot has four store models:
Smart Box: 18 sqm – 72 sqm
Full Store: 60 sqm – 120 sqm
In-Line Stall: 25 sqm – 60 sqm
Kiosk: 6 sqm – 25 sqm
Smart Box: 18 sqm – 72 sqm
Full Store: 60 sqm – 120 sqm
In-Line Stall: 25 sqm – 60 sqm
Kiosk: 6 sqm – 25 sqm
The Binalot Franchise Training program will orient the Franchisee and the pioneer store team on how a Binalot store is managed and operated. Training will take 2-3 weeks. This program is designed to provide the trainees the necessary knowledge and skills on store operations in time for the store’s opening.When the Binalot store is operational, regular training programs and seminars will be conducted to provide continuous learning.[close]
Binalot will provide you with designs and building plans for the Binalot store. Any one of Binalot’s accredited vendors can construct the store, the cost of which is to be shouldered by the Franchisee.[close]
Binalot franchise applicants are evaluated using the following criteria:
- Passion for food and business
- Financial capacity
- Experience in business
- Belief in Binalot’s concept
- Commitment of being hands-on in store operations