Franchise






The Franchise Package (Turn Key) Details

Are you looking for a profitable Filipino food business?
Find out below if the Binalot franchising business package is right for you.
  1. Use of the Name

    Binalot gives the Franchisee the privilege to use the Binalot business trade name, along with the accompanying logos and signage for business purposes. This privilege is limited to the duration of the franchise contract.

  2. Business Operations Systems

    Binalot has developed a business operations system that facilitates its branches to operate smoothly and profitably. This system has been developed specifically for the use of the branches and will be handed down to the Franchisee.  Initial training of the Franchisee and the initial staff of the soon to open store shall be provided by Binalot, free of charge.  Any additional staff for training shall be for the account of the Franchisee.

  3. Mobilization Set-up, Construction & Signage

    Binalot follows a standard store design for greater brand impact.  It has its accredited contractors who could build the store for the Franchisee.

  4. Marketing Support

    For revenue generation, marketing paraphernalia are to be provided by the Franchisor especially on the store opening day, promo launches and other marketing activities. These are designed to help promote the business as well as to boost customer awareness. Expenses incurred for marketing efforts that are done on a national scale are charged against the National Marketing Support Fund (NMSF). On the other hand, expenses for local marketing initiatives are for the account of the Franchisee.

  5. Operational & Technical Support

    Binalot has a team of competent and dependable people who conduct regular field visits to give on-site assistance.  This management tool serves to ensure and maintain quality control, to  determine the specific needs of the store, and to address different concerns in line with the daily operations. It is also our policy to maintain our Research and Development efforts to continuously provide & develop innovative PINOY meals and new delivery service standards.

  6. Monthly Service Fee

    Of the gross earnings to be made monthly, the Franchisee shall remit monthly a Royalty fee equivalent to five percent (5%) and a Marketing Support Fund of two percent (2%).

  7. Suppliers

    The Franchisee is required to purchase all products, supplies and packaging materials only from Binalot’s accredited vendors, unless otherwise specified.

  8. Contract Duration

    The Franchise Agreement will be valid for a period of six (6) years from the date of contract signing. The Franchisee may have the option to renew the contract upon mutual agreement with the Franchisor.  Renewal fee is 50% of the then-current franchise fee.

Franchise Packages


Store Type Franchise Fee Contract Term Estimated Total Investment
(Inclusive of Franchise Fee)
Full Store / Restaurant
95 – 150 sqm
Mega Manila 600,000.00
Provincial & Inter Island 700,000.00
6 years 3.5 Million – 3.9 Million
Initial / Franchise Fee
Kitchen Equipment, Utensils, Cookware, POS
Renovation / Construction
Signage / Menu board / Murals
In line “Stall”
25 – 95 sqm
Mega Manila 600,000.00
Provincial & Inter Island 700,000.00
6 years 2.8 Million – 3.5 Million
Initial / Franchise Fee
Kitchen Equipment, Utensils, Cookware, POS
Renovation / Construction
Signage / Menu board / Mural
In line “Kiosk”
15 – 25 sqm
Mega Manila 600,000.00
Provincial & Inter Island 700,000.00
6 years 2.5 Million – 2.8 Million
Initial / Franchise Fee
Kitchen Equipment, Utensils, Cookware, POS
Renovation / Construction
Signage / Menu board
Binalot Express package
6 – 10 sqm
Mega Manila 600,000.00
Provincial & Inter Island 700,000.00
6 years 1 Million – 1.2 Million
Initial / Franchise Fee
Equipments
Training
Marketing collateral
Training and recruitment





Franchise Fee Inclusions

For Marketing (Php 30,000.00) – Opening Assistance
  • Banners & streamers
  • Leaflets
  • Giveaways
  • Opening promos
  • Food & Beverage
Personnel
  • Commissary
    • Initial Inventory – worth P50, 000.00
  • Operations – Opening Team
    • Supervisor – duty for 2 weeks
    • Two (2) Service Crew – duty for 2 weeks
  • Training
    • Initial Staff (maximum of 5) training fee to be shouldered by BFFI (including training)




Franchise Procedures

First Step
  1. Franchise applicant submits a Letter of Intent together with his resume and a vicinity map of the proposed site, if any.  Letter is sent via e-mail and is addressed to the following:

    The Business Development Department
    BINALOT FIESTA FOODS INCORPORATED
    3686 BUJ Building, Sun Valley Drive
    Sun Valley Subdivision, West Service Road
    Parañaque City  1700
    Philippines
    Email: ilovebinalot@gmail.com

  2. The Business Development Officer contacts the Franchise applicant who will be asked to attend a franchise orientation.
  3. Franchise applicant then submits an accomplished Franchise Qualification Form which will be provided by the Business Development Officer.
Second Step
  1. Franchise applicant undergoes a preliminary interview.  If favorable, he takes a franchise suitability test.
  2. Franchisor inspects the proposed location.  Franchisor may also present a list of sites to the Franchise applicant.
  3. If the site passes the basic evaluation process, franchise applicant gives a reservation fee of PHP20,000 for Metro Manila and PHP40,000 for provincial areas, covering a 30-day period.   Note that the reservation fee is transferable to another location and deductible from the franchisee fee; however, it is non-refundable.
  4. Franchise applicant conducts a market study which is later on validated by the Franchisor.
Third Step
  1. Site approval is secured.
  2. The Business Development Officer presents to Franchise Applicant the financial projections and investment estimates.
Final Step

Franchise applicant signs a Memorandum of Agreement and Franchise Agreement.





Franchisee Testimonials

“I wanted a better life by having an alternative source of income since my paycheck as an employee was not enough. Applying for a Binalot franchise was the right investment move for me. Now a full-time businesman, I am very happy with Binalot's unique concept, quality products and high returns.”
- James Mazo  Franchisee Binalot Robinsons Imus Cavite
“I am very proud to be a franchisee of Binalot because its advocacy, vision and mission are similar to those that I personally and professionally espouse. These little things matter a lot to me.”
- Gold Grabato;  Franchisee Binalot SM Iloilo and GT Mall Iloilo
“Other than being a good investment opportunity, I decided to renew my franchise because of the food relationship between the franchisor and us. They have good support and we are working hand in hand for the benefit of franchisor, franchisee and the customers, including giving food and service to them.”
- Alvin Chua;  Franchisee Binalot Puregold QI
“I believe in the product line of Binalot, they take care of their outlets and they also take good care of their franchisees.”
- Atty. Franklin Ebdalin (former Usec DFA); Franchisee Binalot Starmall




Franchise Frequently Asked Questions (FAQs)

The Business Development Department
BINALOT FIESTA FOODS INCORPORATED
3686 BUJ Building, Sun Valley Drive
Sun Valley Subdivision, West Service Road
Parañaque City, Philippines 1700
T: +63 2 824 1111 | T/F: +63 2 822 6483 | M: +63 932 844 1807
E: ilovebinalot@gmail.com
www.binalot.com
or click here for franchise inquiry form