Why invest in Binalot?
A trusted Filipino brand, streamlined operations, and strong franchisor support—designed to help you build a sustainable and scalable food business. Binalot offers flexible franchise formats—from full restaurants to compact kiosks—designed to fit different investment levels and locations. Each concept delivers its signature Filipino meals with a proven system and strong brand appeal.


FRANCHISE OPTIONS
NEW BINALOT Smart Box
Small Space. Big Filipino Flavor.
Floor Area: 18 sqm – 72 sqm
Estimated Investment: PHP 2.6M – 4.3M
A revolutionary prefabricated modular Binalot store designed for faster expansion, lower investment, and flexible locations. Built using modular container architecture, the Smart Box allows entrepreneurs to open a fully operational Binalot store almost anywhere.
Open a BINALOT, ANYWHERE!
Bare lots, parking areas, beach properties, resorts & campsites, transport terminals, provincial growth areas, pop-up commercial zones
Kiosk
Ideal for high-traffic locations and entry-level franchise investors.
Floor Area: 6 sqm – 25 sqm
Estimated Investment: PHP 1.5M to 2.5M
Inline
Designed for mall and commercial strip locations with dine-in capacity.
Floor Area: 25 sqm – 60 sqm
Estimated Investment: PHP 2.5M to 3.5M
full store
A complete dine-in experience showcasing the full Binalot brand.
Floor Area: 60 sqm – 120 sqm
Estimated Investment: PHP 3.5M to 5M
FRANCHISING 101
FRANCHISE FEE:
PHP 700,000 + VAT Mega Manila
PHP 800,000 + VAT Provincial & Inter-Island Locations
RENEWAL:
50% of Franchisee Fee
FRANCHISE TERM:
6 Years
WHAT'S INCLUDED?
• Site Evaluation and Location Assessment
• Comprehensive Initial Training Program
• Pre-Opening Support and Store Launch Assistance
• Initial Inventory Package
• Complete Operations Manual and Systems
ONGOING FEES:
Continuing Service Fee: 5% of Net Sales
Marketing Support Fund: 2% of Net Sales
Let's grow together!
Build a profitable food business opportunity with lower risk and stronger operational support.
BINALOT FIESTA FOODS, INC.
3481 B2-B Sta. Ana Drive,
Sun Valley, Paranaque City 1700
(02) 8776 8100
www.binalot.com
PROCEDURE
STEP 1
- Franchise applicant submits a Letter of Intent together with his resume and a vicinity map of the proposed site, if any. Letter is sent via e-mail and is addressed to the following:
The Business Development Department
BINALOT FIESTA FOODS INCORPORATED
3481 B-2B Sta. Ana Drive, Barangay Sun Valley
Parañaque City 1700, Philippines
Email: ilovebinalot@gmail.com - The Business Development Officer contacts the Franchise applicant who will be asked to attend a franchise orientation.
- Franchise applicant then submits an accomplished Franchise Qualification Form which will be provided by the Business Development Officer.
STEP 2
- Franchise applicant undergoes a preliminary interview. If favorable, he takes a franchise suitability test.
- Franchisor inspects the proposed location. Franchisor may also present a list of sites to the Franchise applicant.
- If the site passes the basic evaluation process, franchise applicant gives a reservation fee of PHP20,000 for Metro Manila and PHP40,000 for provincial areas, covering a 30-day period. Note that the reservation fee is transferable to another location and deductible from the franchisee fee; however, it is non-refundable.
- Franchise applicant conducts a market study which is later on validated by the Franchisor.
STEP 3
- Site approval is secured.
- The Business Development Officer presents to Franchise Applicant the financial projections and investment estimates.
STEP 4
FREQUENTLY ASKED QUESTIONS
- is an entrepreneur who is self-driven, a team player, and a self starter;
- has people skills and enjoys customer service;
- is capable and willing to undergo a full-time training on restaurant operations;
- devotes time to oversee the day-to-day operations of his store; and
- has the ability to provide the required business investment and manage the finances.
- Franchise Fee of PHP600,000 for Metro Manila; PHP700,000 for a provincial site
- Construction of the store
- Kitchen equipment and facilities
- Furniture and fixtures
- Marketing collaterals
- Training and recruitment
- Site selection assistance
- Training in the Binalot system for the Franchisee and initial store team
- Design, planning and construction assistance (Design fee, Construction and Signage will be shouldered by the Franchisee)
- Opening Assistance
- Operations Manual
- Central commissary to supply outlet needs
- Training programs
- Regular communications system with franchisees
- On-going marketing and product development
- Regular store operations consultations and assistance
Smart Box: 18 sqm – 72 sqm
Full Store: 60 sqm – 120 sqm
In-Line Stall: 25 sqm – 60 sqm
Kiosk: 6 sqm – 25 sqm
- Passion for food and business
- Financial capacity
- Experience in business
- Belief in Binalot’s concept
- Commitment of being hands-on in store operations
