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Binalot Opens New Franchise Store at Victory Central Mall, Caloocan

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Binalot Fiesta Foods, a pioneer in Filipino fast food, has proudly opened its newest franchise branch at Victory Central Mall in Caloocan. The grand opening, which took place on [insert date], was a festive occasion marked by the presence of esteemed guests and partners.

A Notable Attendance

The event was graced by Mr. Mark Aguilar, the franchisee of the new store, accompanied by his operations manager, Mr. Eman Abergas, and their dedicated crew. Binalot’s President, Mr. Rommel T. Juan, was also present, along with the company’s entire Management Committee (ManCom) team, led by Ms. Judy Morente. The collective leadership of Binalot demonstrated their unwavering support for this new venture.

Opening Ceremonies and Traditional Filipino Blessings

The program started with a traditional store blessing officiated by Father Robert, who prayed for the success and prosperity of the new branch. Following the solemn rites, the ribbon-cutting ceremony took place, symbolizing the official opening of the store.

The celebrations continued with lively Filipino customs, such as the “candy tossing,” a tradition that signifies good luck and blessings for everyone in attendance. The guests also participated in the “Tagay Katoto,” a toast shared among friends to mark a joyful beginning. The ceremonial “Panatang Makabinalot” was recited as a pledge of commitment to Binalot’s mission of serving delicious Filipino food wrapped in banana leaves, staying true to the company’s roots and values.

Messages of Gratitude

Mr. Rommel T. Juan took the stage to express his heartfelt gratitude to everyone who attended and supported the event. He highlighted the importance of franchisees like Mr. Mark Aguilar, who play a critical role in expanding Binalot’s reach and sharing the company’s love for Filipino food with more communities.

Mr. Mark Aguilar also shared a few words of appreciation, thanking his team, family, friends, and the Binalot management for their continued guidance and support. He expressed his excitement and optimism about bringing Binalot’s unique dining experience to Caloocan.

Looking Ahead

With this new branch at Victory Central Mall, Binalot aims to continue its mission of promoting Filipino culture and tradition through its signature dishes. The opening is a testament to the company’s growing presence in the fast-food industry, and Binalot remains committed to serving quality Filipino meals while fostering a sense of community.

The vibrant event concluded with well-wishes from attendees, and the store is now ready to serve its customers with Binalot’s famous hearty meals wrapped in banana leaves—bringing a taste of tradition to the bustling Caloocan area.

Binalot Unveils Groundbreaking Komiks Store Design at Franchise Asia

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by: The Good News Pilipinas Team November 16, 2023

Binalot, the iconic Filipino fast-food chain, has launched a pioneering new store design, the “Binalot  Komiks Design,” at Franchise Asia 2023, held at  SMX Convention Center, MOA. The design reflects a unique blend of Filipino comics and traditional dining, offering customers more than just a meal – it’s a dive into the rich Filipino culture.

The innovative Binalot Komiks Duotone Design is a nod to the vibrant Filipino comics, creating an ambiance that combines nostalgia with a modern twist. Rommel Juan, President of Binalot, shares his childhood passion for Pinoy comics, which inspired this fusion of traditional and contemporary elements in Binalot’s new design.

“My love for Pinoy comics dates back to my childhood. I’ve always wanted to infuse this beloved aspect of our culture into the Binalot experience. With the Binalot Komiks Duotone Design, we have artfully intertwined tradition, modernity, and our deep affection for Filipino comics to create a truly unique dining atmosphere,” shared Juan.

At Franchise Asia held on the last weekend of October, Binalot’s Komiks Design booth was a standout attraction, drawing a wide range of visitors. This design not only captivated the crowd but also attracted the highest number of dine-in customers at the event, reaffirming Binalot’s strong market presence.

read more: https://www.goodnewspilipinas.com/

Grand Opening of Binalot’s New Store at Antipolo Victory Mall Park and Shop Mall

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Binalot Fiesta Foods proudly celebrated the grand opening of its newest store at the Antipolo Victory Mall Park and Shop Mall on the 2nd floor food court. The event marked another milestone for Binalot, as it continues to expand its reach and bring its unique Filipino dining experience to more customers.

The franchisee, Ms. Mariel de Guzman, hosted the event, joined by her relatives and two brothers, creating a warm and familial atmosphere. The Binalot team, led by President Mr. Rommel T. Juan, also attended to support and welcome the newest member of the Binalot family.

The grand opening followed Binalot’s traditional program, starting with a blessing facilitated by Pastor Lorna Gejon Sto Tomas. The blessing was followed by the ceremonial ribbon-cutting, where Ms. Mariel and Mr. Rommel jointly cut the ribbon, symbolizing the official start of the store’s operations.

Next on the agenda was the festive coin and candy tossing, a favorite tradition that brought smiles and excitement to everyone present. This was followed by the “Panatang Makabinalot,” the Binalot oath-taking ceremony, affirming the commitment of the new store to uphold the values and standards of the Binalot brand.

One of the highlights of the event was the ceremonial “Tagay Katoto,” a toast that symbolizes unity and celebration. During this moment, Ms. Mariel took the opportunity to express her gratitude towards the Binalot staff for their unwavering support and guidance in helping her establish her first business venture.

To conclude the event, Mr. Rommel T. Juan delivered a heartwarming message, welcoming Ms. Mariel to the Binalot family. He emphasized the importance of the community and teamwork, encouraging everyone to support the new store and its journey ahead.

The grand opening at Antipolo Victory Mall Park and Shop Mall was not just a celebration of a new store, but a testament to Binalot’s commitment to bringing delightful and sustainable Filipino meals to more people. The presence of family, friends, and the dedicated Binalot team made the event truly memorable, marking the beginning of a promising venture for Ms. Mariel de Guzman.

Grand Opening of Binalot’s Newest Store at Victory Mall Libertad, Pasay

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In a bustling celebration of culture and cuisine, Binalot proudly unveiled its latest addition to the family, the Binalot Victory Mall Libertad Pasay store, situated elegantly on the 2nd floor. This inaugural store marks the commencement of a series of new ventures slated for this year, promising a fusion of tradition and innovation in every leaf-wrapped package.

The grand opening ceremony was graced by esteemed figures in the Binalot franchise, including Mr. Mark Aguilar, the franchise owner, and the illustrious CEO/President of Binalot, Mr. Rommel T. Juan. Also in attendance were the distinguished members of the Binalot Management Committee (ManCom), led by the Chief Operating Officer, Ms. Judy Morente, alongside the dedicated team from Binalot Victory Mall, led by Mr. Emman Abergas.

As tradition dictated, the event commenced with a solemn blessing by Father Edison, invoking prosperity and blessings upon the new endeavor. Following this sacred moment, the ribbon-cutting ceremony, led by Sir Rommel and Sir Mark, symbolized the official opening of doors to patrons eager to savor Binalot’s delectable offerings.

The festivities continued with the jovial tossing of candies and coins, a gesture symbolizing abundance and good fortune for the store’s future. Amidst the joyous atmosphere, attendees recited the “Panatang Makabinalot,” a solemn pledge embodying the commitment and partnership between Binalot and its franchisees.

In the spirit of camaraderie, guests indulged in the tradition of “Tagay Katoto,” sharing drinks and forging bonds of friendship. Amidst laughter and chatter, Sir Mark took the stage to express his heartfelt gratitude to all who contributed to the realization of this dream. His words resonated with sincerity, acknowledging the collective effort that transformed vision into reality.

Closing the ceremony, Sir Rommel delivered a poignant address, expressing appreciation for the new franchise’s decision to partner with Binalot. His words underscored the company’s commitment to nurturing and supporting its franchisees, ensuring mutual growth and success.

With the ceremonial rites concluded, the Binalot Victory Mall Libertad Pasay store stands as a beacon of culinary excellence and entrepreneurial spirit. As its doors open to welcome patrons, it embodies the rich tapestry of Filipino flavors and the enduring legacy of Binalot’s commitment to quality and tradition.

Flavors Unwrapped: Anthony Pangilinan’s Binalot Set to Spice Up Shell South Forbes Silang This February

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Get ready for a taste bud adventure as Mr. Anthony Pangilinan brings the iconic Binalot to Shell South Forbes Silang this February. Nestled within the bustling Shell complex, the soon-to-open Binalot store is set to become a culinary hotspot, offering a diverse menu of Filipino favorites wrapped in the traditional and eco-friendly banana leaves. With Mr. Pangilinan’s commitment to providing an authentic and sustainable dining experience, the new Binalot store aims to capture the hearts of both locals and passersby, inviting them to indulge in the rich tapestry of Filipino flavors in a warm and welcoming atmosphere. As the grand opening approaches, the excitement is palpable, and the Binalot store at Shell South Forbes Silang is poised to become a go-to destination for those craving a taste of home with a touch of eco-consciousness.

Celebrating Success: Grand Opening of Binalot Dragon 8 Mall

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In a dazzling affair that combined Filipino warmth, entrepreneurial spirit, and gastronomic delights, the Grand Opening of Binalot Dragon 8 Mall marked a significant milestone for the dynamic husband-and-wife duo, Mr. Pao and Aileen Espenilla. Located at the third floor of the bustling Dragon 8 Mall in Manila, this event showcased not only the expansion of a beloved franchise but also the unity of family, friends, and the Binalot community.

The Dragon 8 Mall was abuzz with excitement as the doors of the second Binalot franchise of Mr. Pao and Aileen Espenilla swung open, revealing an inviting space adorned with vibrant Filipino colors and familiar Binalot branding. The aroma of traditional Filipino dishes wafted through the air, enticing attendees and passersby alike to witness the newest addition to Manila’s culinary landscape.

The heartwarming event was graced by the esteemed presence of Binalot’s President, Mr. Rommel T. Juan, who shared his enthusiasm for the growth and success of the franchise. His visionary leadership has been instrumental in steering Binalot towards becoming a household name in the Philippines, and the opening of the Dragon 8 Mall branch was a testament to the brand’s continued expansion.

The Management Committee (Mancom) team, spearheaded by Mr. Juan, added an air of corporate excellence to the event. Their support and strategic guidance have played a pivotal role in the success of Binalot, transforming it into a thriving franchise that encapsulates the essence of Filipino dining.

The Espenilla family, the proud owners of the Dragon 8 Mall and 168 Mall franchise, beamed with pride as they welcomed guests into their establishment. Mr. Pao and Aileen’s journey from dreamers to successful entrepreneurs was celebrated by their family, who witnessed the realization of their hard work and dedication.

Friends of the franchisees, along with loyal patrons of Binalot, joined the festivities, creating an atmosphere filled with camaraderie and shared joy. Laughter echoed through the mall as guests savored the delectable Binalot specialties, reinforcing the brand’s commitment to serving not just meals but memorable experiences.

As the ribbon was ceremoniously cut, symbolizing the official inauguration of Binalot Dragon 8 Mall, the sound of applause reverberated through the mall. The Espenilla family, flanked by Mr. Rommel T. Juan and the Mancom team, acknowledged the support of their guests and expressed gratitude for the collective effort that brought this moment to fruition.

The Grand Opening of Binalot Dragon 8 Mall was not just an event; it was a celebration of Filipino entrepreneurship, family values, and the enduring appeal of Binalot’s flavorful offerings. As the second franchise store embarked on its journey in the heart of Manila, it promised not just a dining experience but a continuation of Binalot’s legacy—a legacy that is distinctly Filipino and undeniably delicious. Cheers to the Espenilla family, to Binalot, and to the exciting chapters that lie ahead!

Binalot Unveils New Store in Dasma Bayan, Cavite: A Grand Opening Celebration

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Dasma Bayan, Cavite – Binalot, the beloved Filipino food chain specializing in traditional wrapped meals, celebrated the grand opening of its newest store in Dasma Bayan with much pomp and festivity on November 29, 2023. The event was graced by the presence of Ms. Analyn Guillena and Mr. Russel Ian G. Reyes, a notable mother and son duo, along with the esteemed mancom team of Binalot.

The bustling atmosphere surrounding the Binalot store hinted at the anticipation of the grand opening. Excitement filled the air as locals and Binalot enthusiasts eagerly awaited the commencement of the traditional opening program. The event promised a delightful blend of Filipino culture, delicious food, and the warmth of community spirit.

Ms. Analyn Guillena, a respected figure in the community, and Mr. Russel Ian G. Reyes, known for his dynamic leadership, were the guests of honor. Their presence added a touch of prestige to the occasion, underlining the significance of the new Binalot store in Dasma Bayan.

The mancom team of Binalot, consisting of key executives and decision-makers, also joined the celebration, emphasizing the importance of teamwork and collaboration in the success of the brand.

The grand opening ceremony commenced with the traditional ribbon-cutting, a symbolic gesture marking the official inauguration of the store. Ms. Analyn Guillena and Mr. Russel Ian G. Reyes, accompanied by the Binalot mancom team, shared the honor of cutting the ribbon, signifying unity and collaboration in bringing the Binalot experience to Dasma Bayan.

Following the ribbon-cutting, a coin tossing ceremony added an element of fun and excitement to the event. Attendees eagerly participated, hoping for good luck and prosperity as they tossed coins into the air. It was a moment of joy and shared enthusiasm, reflecting the community’s positive outlook on the new Binalot store.

The festivities continued with the signing of “Panatang Makabinalot,” a commitment to uphold the values and principles that Binalot stands for. This symbolic act reinforced the brand’s dedication to providing high-quality, affordable Filipino meals wrapped in banana leaves and served with a side of genuine Filipino hospitality.

The event reached its pinnacle with”Tagay Katoto,” a Filipino tradition where friends and community members gather to share a drink and celebrate. This communal activity created a sense of camaraderie among attendees, fostering connections and friendships in the spirit of Binalot’s commitment to bringing people together through delicious meals.

As the day unfolded, it became clear that the grand opening of Binalot's new store in Dasma Bayan was not just about introducing a new dining option to the community but about creating a space for shared experiences, connections, and the celebration of Filipino culture. The event was a testament to Binalot's unwavering commitment to bringing joy and deliciousness to every corner of the Philippines.

Binalot Unwraps Festive Delights: Introducing the Christmas Platters

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As the holiday season approaches, Binalot, the beloved Filipino food chain, is unwrapping a special treat for its customers – the Christmas Platter Extravaganza! This limited-time offering features a delectable selection of festive favorites, perfect for sharing with family and friends. Whether you’re planning a cozy gathering at home or a festive office celebration, Binalot’s Christmas Platters are designed to bring joy to your table.

Tender beef medallions, expertly seasoned and grilled to perfection. This succulent dish promises to be a highlight of your holiday feast, adding a touch of luxury to your celebration.

For those who prefer the flavors of the East during the holidays, the Chicken Teriyaki Platter is a delightful choice. Juicy chicken thighs glazed with a sweet and savory teriyaki sauce create a perfect harmony of tastes.

A Filipino holiday celebration is incomplete without a hearty serving of pork, and Binalot’s Pork Serbesa delivers just that. Savory and satisfying, this dish is sure to be a crowd-pleaser.

No festive meal is complete without a medley of colorful and nutritious vegetables. Binalot’s Mixed Vegetables Platter ensures that even the vegetarians at your gathering have a delicious and satisfying option.

These mouthwatering Christmas Platters are available at all Binalot stores, ensuring that you can enjoy the festive flavors no matter where you are. Additionally, for added convenience, Binalot has partnered with Grab and Food Panda, making it easier than ever to bring the holiday cheer straight to your doorstep.

This holiday season, let Binalot be the highlight of your celebrations with its Christmas Platter Extravaganza. Indulge in the rich flavors of Beef Medallion, the hearty goodness of Pork Serbesa, the enticing taste of Chicken Teriyaki, and the freshness of Mixed Vegetables. Visit your nearest Binalot store or order through Grab and Food Panda to make this festive season truly special. Binalot wishes you a Merry Christmas and a joyous feast!

Binalot Fiesta Foods: A Resounding Success at the 2023 Philippine Franchise Show

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The bustling halls of the latest Philippine Franchise Show, held from October 27 to 29, 2023, witnessed an exciting and successful showcase of one of the country’s beloved brands – Binalot Fiesta Foods. During the event, Binalot Fiesta Foods seized the opportunity to unveil their impressive new store design, resulting in a resounding success. Notably, the company welcomed its newest franchise partners, Franko, Fritz, and Pauline Sedano, and garnered more than 500 inquiries in the span of just three days.

Unveiling the New Store Design

One of the most anticipated moments at the 2023 Philippine Franchise Show was Binalot Fiesta Foods’ revelation of their fresh store design. As the crowd gathered around their booth, the brand’s commitment to tradition and innovation became apparent. The new store design combines modern aesthetics with a touch of Filipino heritage, creating a warm and inviting ambiance. This innovative approach positions Binalot Fiesta Foods as not just a restaurant but an experience that connects customers with the heart and soul of Filipino cuisine.

Welcoming New Franchise Partners

During the event, Binalot Fiesta Foods proudly announced the addition of three new franchise partners to their growing family – Franko, Fritz, and Pauline Sedano. These three individuals were inspired by the brand’s dedication to preserving and promoting Filipino food culture. They recognized the potential of Binalot Fiesta Foods and decided to embark on this exciting franchise journey. This partnership is not only a testament to Binalot’s appeal but also a promising sign of expansion for the brand.

The Power of 500 Inquiries

Perhaps the most astonishing accomplishment during the 2023 Philippine Franchise Show was the overwhelming interest Binalot Fiesta Foods garnered. With more than 500 inquiries in just three days, it’s evident that the brand’s reputation precedes itself. These inquiries represent a diverse group of individuals who see the potential of Binalot Fiesta Foods as a lucrative business venture. This surge of interest underscores the brand’s ability to captivate the entrepreneurial spirit of Filipinos and foreign investors alike.

The Future of Binalot Fiesta Foods

Binalot Fiesta Foods’ participation in the 2023 Philippine Franchise Show has paved the way for a promising future. The unveiling of their new store design, the addition of new franchise partners, and the tremendous interest generated by the event all signal an exciting phase of growth and expansion for the brand.

Binalot Fiesta Foods continues to stand as a beacon of Philippine culture and tradition, showcasing the culinary treasures of the archipelago. As the brand moves forward, they remain committed to upholding their mission of promoting Filipino heritage and sharing the joy of Filipino fiestas through food.

In conclusion, the 2023 Philippine Franchise Show was a significant milestone for Binalot Fiesta Foods. It was an event filled with innovation, tradition, and new beginnings. With a new store design, the addition of three dedicated franchise partners, and an impressive number of inquiries, Binalot Fiesta Foods is well on its way to sharing the beauty of Filipino cuisine with even more people, not just in the Philippines but around the world.

Binalot’s New and Improved Mr. Binagoongan and My Dinuguan: Mas Pinasarap Mas Pinadami!

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Binalot, the beloved Filipino fast-food chain, has long been a favorite for those seeking a taste of home-cooked Filipino meals on the go. Known for their traditional “binalot” style of packaging, their meals have captured the hearts and palates of many. Binalot’s commitment to quality and authenticity has been unwavering, and it is with great excitement that they introduce their new and improved Mr. Binagoongan and My Dinuguan dishes.

More than just a change in packaging, Binalot has enhanced these two iconic Filipino dishes in a way that will leave your taste buds craving for more. The portions are bigger, the flavors richer, and the experience unforgettable. While there has been a slight price increase, the value you receive is absolutely worth it. Let’s dive into the details of these revamped delicacies that are set to take your taste buds on an extraordinary journey.

Mr. Binagoongan: Bolder Flavors and Larger Servings

Mr. Binagoongan is a classic Filipino dish that combines crispy pork belly with a rich, savory shrimp paste sauce. This dish has always been a crowd favorite, and now it’s even better. The improvements made by Binalot include a heartier serving size and an even more flavorful shrimp paste sauce. The crispy pork belly remains the star of the show, but it’s now accompanied by a sauce that’s not only bolder but also perfectly balanced.

The shrimp paste sauce in the new Mr. Binagoongan is made from an exquisite blend of shrimp paste, tomatoes, garlic, and chilies, which imparts a delightful kick of spice and a burst of umami to the dish. The generous serving size ensures you won’t be left wanting for more, and with each bite, you can savor the succulent pork belly and the unforgettable flavors of this Filipino favorite.

My Dinuguan: A Perfect Balance of Creaminess and Flavor

Dinuguan, often referred to as “chocolate meat,” is a dish that has always been cherished for its unique blend of rich, savory, and slightly tangy flavors. Binalot’s new My Dinuguan takes this beloved dish to a whole new level of culinary excellence. The serving size has been increased to give you more of this delectable dish to relish, and the flavors have been further refined to ensure it remains a staple on every Filipino’s plate.

The key to the improved My Dinuguan lies in its perfectly balanced sauce. The rich pork blood stew has been meticulously crafted to maintain its classic flavors while adding a velvety creaminess that enhances every bite. The pork meat and offal are tender and cooked to perfection, making every mouthful a delightful experience.

Value for Money

While the price of these revamped dishes has gone up to Php130 each, it’s essential to understand that the increase is more than justified. With larger servings and enhanced flavors, you’re getting more value for your money. Binalot’s commitment to using high-quality ingredients and adhering to traditional recipes means you can enjoy a taste of home-cooked Filipino goodness without the fuss of preparing it yourself.