Binalot Fiesta Foods, a pioneer in Filipino fast food, has proudly opened its newest franchise branch at Victory Central Mall in Caloocan. The grand opening, which took place on September 12, 2024, was a festive occasion marked by the presence of esteemed guests and partners.
A Notable Attendance
The event was graced by Mr. Mark Aguilar, the franchisee of the new store, accompanied by his operations manager, Mr. Eman Abergas, and their dedicated crew. Binalot’s President, Mr. Rommel T. Juan, was also present, along with the company’s entire Management Committee (ManCom) team, led by Ms. Judy Morente. The collective leadership of Binalot demonstrated their unwavering support for this new venture.
Opening Ceremonies and Traditional Filipino Blessings
The program started with a traditional store blessing officiated by Father Robert, who prayed for the success and prosperity of the new branch. Following the solemn rites, the ribbon-cutting ceremony took place, symbolizing the official opening of the store.
The celebrations continued with lively Filipino customs, such as the “candy tossing,” a tradition that signifies good luck and blessings for everyone in attendance. The guests also participated in the “Tagay Katoto,” a toast shared among friends to mark a joyful beginning. The ceremonial “Panatang Makabinalot” was recited as a pledge of commitment to Binalot’s mission of serving delicious Filipino food wrapped in banana leaves, staying true to the company’s roots and values.
Messages of Gratitude
Mr. Rommel T. Juan took the stage to express his heartfelt gratitude to everyone who attended and supported the event. He highlighted the importance of franchisees like Mr. Mark Aguilar, who play a critical role in expanding Binalot’s reach and sharing the company’s love for Filipino food with more communities.
Mr. Mark Aguilar also shared a few words of appreciation, thanking his team, family, friends, and the Binalot management for their continued guidance and support. He expressed his excitement and optimism about bringing Binalot’s unique dining experience to Caloocan.
Looking Ahead
With this new branch at Victory Central Mall, Binalot aims to continue its mission of promoting Filipino culture and tradition through its signature dishes. The opening is a testament to the company’s growing presence in the fast-food industry, and Binalot remains committed to serving quality Filipino meals while fostering a sense of community.
The vibrant event concluded with well-wishes from attendees, and the store is now ready to serve its customers with Binalot’s famous hearty meals wrapped in banana leaves—bringing a taste of tradition to the bustling Caloocan area.
