My Monthly Archives: August 2023

Franchise Signing Marks Milestone for Binalot as Paolo Espenilla and Aileen Espenilla Expand Their Footprint

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Binalot, the Philippines’ beloved and iconic Filipino fast-food chain, is excited to announce a significant milestone in its journey of expansion. The husband-and-wife team of Paolo Espenilla and Aileen Espenilla have officially signed a franchise agreement to open their second Binalot store at Double Dragon Eight, Metro Manila. This comes as a remarkable achievement for the Espenilla family, as they embarked on their Binalot franchise journey with the successful launch of their first store at 168 Mall, Divisoria, Manila.

Binalot, known for its delicious and traditional Filipino dishes served in banana leaves, has been a part of Filipino culture for over two decades. The brand’s commitment to preserving local flavors and traditions has made it a favorite among food enthusiasts and families across the nation.

Paolo and Aileen Espenilla’s decision to expand their franchise and open their second Binalot store reflects not only their entrepreneurial spirit but also their passion for promoting Filipino cuisine. Their first store at 168 Mall has already garnered a loyal customer base and established a reputation for providing authentic Filipino meals in a convenient and eco-friendly manner.

Mr. Rommel Juan, the CEO of Binalot, expressed his excitement about this partnership, stating, “We are delighted to have Paolo and Aileen Espenilla as part of the Binalot family. Their dedication to serving quality Filipino food aligns perfectly with our brand values. We believe that their second store at Double Dragon Eight will not only enhance our presence in the heart of Manila but also bring the taste of home-cooked Filipino meals to even more people.”

Binalot One Ayala Makati Grand Opening (August 8, 2023)

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In a momentous celebration of Filipino cuisine and entrepreneurial spirit, Binalot marked the successful launch of its 35th store at One Ayala Makati City. The grand opening, which took place on August 8, 2023, was a vibrant gathering attended by esteemed guests and the Binalot community alike. The franchisees behind this new venture, Joseph Uy-Ching and Ma. Julie Pua, siblings with a shared passion for culinary excellence, were at the forefront of the festivities.

The event radiated a sense of unity and achievement as Binalot President, Rommel T. Juan, graced the occasion with his presence. The Binalot management committee (mancom) group also stood as a testament to the brand’s dedication to fostering growth and collaboration. The camaraderie extended beyond the professional realm, as the families and friends of Joseph Uy-Ching and Ma. Julie Pua joined in the celebration, further emphasizing the deep-rooted values of family that Binalot holds dear.

Binalot Robinsons Novaliches Grand Opening (July 31, 2023)

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Excitement filled the air as Binalot celebrated the grand opening of its 36th store at Robinsons Novaliches last July 31, 2023. The bustling mall was abuzz with eager patrons who couldn’t wait to savor the delicious Filipino dishes served in the traditional banana leaf wrap. The franchisee brothers, John Mark Laurente and Jeffrey Laurente, were beaming with pride as they welcomed the first wave of customers into their new venture. With their passion for showcasing authentic Filipino flavors and their commitment to providing excellent service, the Laurente brothers were ready to make their mark in the food industry.

As the 36th Binalot store opened its doors, it marked not only a new milestone for the Laurente brothers but also a testament to the enduring popularity of Filipino cuisine. With the dedication and entrepreneurial spirit of John Mark and Jeffrey, this new Binalot location is poised to become a favorite destination for both locals and tourists. Beyond offering delectable meals, the store will undoubtedly serve as a hub for celebrating Filipino heritage and fostering a sense of community. With their passion and commitment to quality, the Laurente brothers are poised for a bright future with their Binalot franchise, bringing a taste of the Philippines wrapped in banana leaves to the heart of Robinsons Novaliches.