Binalot Kai Mall Contract Signing

New Binalot Franchise

Binalot, a truly Filipino food chain, has announced the signing of a new franchise contract with a local entrepreneur. The signing ceremony took place on May 5, 2023, at the Binalot headquarters in Parañaque City, Philippines.

The franchisee, Mr. Helbert Bondoc, expressed his excitement to be part of the Binalot family and to bring the brand in Kai Mall Caloocan City.

Binalot CEO, Rommel Juan, also shared his enthusiasm for the new partnership, stating, “We are excited to have Mr. Helbert Bondoc as our newest franchisee. His passion for our brand and his commitment to providing excellent customer service aligns with our core values, and we are confident that he will be a valuable addition to our growing network of franchisees.”

Binalot is known for its signature “Binalot” packaging, which means “wrapped” in English. Their menu features classic Filipino dishes such as adobo, sisig, and sinigang, served in banana leaves, giving customers a unique dining experience. Binalot also prides itself on using fresh, locally-sourced ingredients, and their commitment to sustainability.

With the addition of the new franchise, Binalot now has over 36 branches nationwide, and the company continues to expand its reach in the Philippines and beyond.

For more information about Binalot and its franchise opportunities, please visit or follow them on social media at @BinalotPH.

Binalot 500 Shaw Zentrum Grand Opening (May 8, 2023)

Binalot 500 Shaw Zentrum Grand Opening

Binalot, one of the Truly Filipino food chains, recently opened a new store in 500 Shaw Zentrum, Mandaluyong City. The grand opening of the new Binalot store showcased the brand’s new design concept, which is a refreshing change from the traditional Filipino fast-food chain look.

The new Binalot store features a modern and vibrant design that is aimed at attracting a younger generation of customers while still retaining its Filipino identity. The store’s interior design features a mix of natural wood textures and Kraft accents, creating a fresh and inviting atmosphere.

At the grand opening, Binalot offered a special menu for their customers to try out, featuring their signature dishes like their best-selling Binalot meals, All Time Pinoy-vorites (a Filipino dish), and their refreshing Binalot Juices.

The new Binalot store’s design concept is a significant departure from the brand’s traditional look, which focused on Filipino heritage and culture. The brand’s new look is aimed at catering to the changing tastes of the younger generation of Filipinos, who are looking for a more modern and trendy dining experience.

Binalot’s CEO, Rommel T. Juan, shared that the new design concept is part of the brand’s efforts to stay relevant and to cater to the evolving needs of their customers. He added that the new store’s design is just the beginning of the brand’s transformation, and they will continue to innovate and improve their offerings to keep up with their customers’ demands.

The opening of the new Binalot store in 500 Shaw Zentrum is a significant milestone for the brand. The new store’s modern design concept and innovative menu offerings are a testament to the brand’s commitment to staying relevant and meeting the evolving tastes of their customers.

In conclusion, Binalot’s grand opening of their new store in 500 Shaw Zentrum is a momentous occasion for the brand. With their new design concept and innovative menu offerings, Binalot is poised to continue to be one of the truly Filipino food chains in the Philippines. The brand’s commitment to innovation and customer satisfaction will undoubtedly keep them at the forefront of the industry for years to come.

Binalot Magsaysay 15th Anniversary

Binalot Magsaysay celebrated its 15th year anniversary as a franchise store of Binalot on April 28, 2023, marking a significant milestone in the company’s history. The franchise, located in F. Magsaysay corner J. Quintos St. Malatr. Manila, has become a beloved establishment in the community, known for its delicious Filipino cuisine served in traditional banana leaf packaging.

The anniversary celebration was a momentous occasion for Binalot Magsaysay, reflecting the company’s success in expanding its brand and offering job opportunities to the young Filipinos. Founded in 1996 by Rommel Juan, Binalot has grown to over 32 branches nationwide, showcasing the best of Filipino culture and cuisine.

The anniversary celebration kicked off with a special discount on Binalot’s signature dishes, which drew in a crowd of customers eager to partake in the festivities. Binalot Magsaysay also gave away special prizes and souvenirs to lucky customers throughout the day.

In addition to the festivities, Binalot Magsaysay also gave back to the community by donating a portion of its sales to local charities and organizations. The company’s commitment to social responsibility is a hallmark of its success, as it seeks to empower local communities and support those in need.

Looking to the future, Binalot Magsaysay is poised for continued growth and success, driven by its commitment to quality food and service. As the franchise enters its 16th year of operation, it remains dedicated to its mission of promoting Filipino culture and cuisine to customers across the country and around the world.

In conclusion, Binalot Magsaysay’s 15th year anniversary as a franchise store of Binalot is a momentous occasion that highlights the company’s success and commitment to promoting Filipino culture and cuisine. As the franchise looks to the future, it remains dedicated to providing customers with delicious food and excellent service, while giving back to local communities and supporting those in need.