by Catherine Pillas
February 2, 2016
FILIPINO comfort food concept Binalot is keen on entering three Asian markets in its bid to reach the growing Filipino community in the region, and is vying to close master franchise deals within the year.
Rommel Juan, Binalot president, reiterated his plans of venturing into other Asian countries this year, specifically Taiwan, Hong Kong and Singapore. “We don’t have (presence) in the Asean ye. We are still looking for master franchisees. But we want to enter into deals within the year,” Juan said.
The three countries stand as “priority markets,” owing to the burgeoning Filipino communities in these areas. Other countries targeted for future expansion include Malaysia, Thailand, Indonesia and Japan. Binalot has already ventured into the Middle East with a franchising agreement with the diversified conglomerate Al Ahli Group last year. Its first overseas branch was set up in Al Muraqqabat last September, bndled under the Al Ahli’s “Little Manlia” food concept, which includes five other Filipino food and beverage brands.
The Al Ahli Group is eyeing to open another Little Manila branch in Abu Dhabi this year.
As of end 2015, Bnalot had 34 stores, 10 of them company-owned.