Eighteen and Growing

By Lydia D. Castillo
September 28, 2014
(Source: http://www.philstar.com/starweek-magazine/2014/09/28/1373746/eighteen-and-growing)

We remember some of our farm hands who, at lunch time, would pull out what looked like a ball from their bags, then start unwrapping it. It was a square of banana leaf, holding a mound of rice, a fried fish, sometimes meat, and a tomato. With their hands they ate with gusto their baon – a packed meal, the banana leaf serving as their lunch box.

This way of eating did not escape the creative mind of a young man, Rommel, who thought of adopting and selling packed meals in this native way. Just out of university he plunged into his pet project, Binalot, which was a meal packed in banana leaf, sold in his first outlet. He was not without encouragement from his siblings and an aunt, the enterprising entrepreneur Chit.

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Pagkaing Binalot Sa Kalinga At Pagmamahal

By:  Ige Ramos
September 29th, 2014

(Source: Bandera)

bandehado

Isa ang binalot sa mga kinagisnang paraan na pag-iimbak ng pagkain ng mga Pilipino. Karaniwan itong ginagawa upang hindi mahirapan sa pagbibitbit ng baon na pagkain.

Susong-susong na sinalab na dahon ng saging ang ginagawang pambalot sa kanin na may kasamang ulam, karaniwan ay tapa, tocino, pritong isda o adobo na may kaunting salsa, at sinamahan ng atsara, hiniwang kamatis at itlog na maalat.

Mahigpit ang pagkakabalot ng sinalab na dahon ng saging kaya hindi madaling mapanis ang pagkain, na nagkakaroon din ng kakaibang samyo at lasa.

Subalit sa hirap makahanap ng dahon ng saging sa mga lungsod, ang pagbabalot ay napalitan ng mga sisidlang plastik. Kaya naman, naisipan ni Rommel Juan ang isang eksperimento sa paghahatid ng pagkain sa mga tanggapan sa Makati noong 2006.

Kasama ang kanyang kaibigan, kuya, dalawang kapatid na babae at ang kanilang tiyahin ay itinayo niya ang Binalot.
Ano ang sikreto sa tagumpay ng Binalot?

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Binalot 18th Anniversary Promo

Binalot 18th Promo

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Mechanics:

1. The “BINALOT @18: Celebrate 18 Festive Years With Us!” raffle promo will run from September 8-November 8, 2014.

2. To join, customer must drop his/her official business card with signature in designated drop boxes at any participating Binalot store.

3. There will be 18 winners of “18 Binalot Fiesta Meals sa Bilao” consisting of the following: Pancit Canton, Pancit Bihon, Sisig na Makisig, Vivo Tocino, Pride Tilapia, Daing na bangus, Bistek Walastic, Inihaw na Baboy, Fiesta Adobo, All Chicken Adobo, All Pork Adobo and Rice.

4. The raffle draw will be held at BFFI Head Office at 3686 BUJ Bldg. Sun Valley Subd., Paranaque City on November 18, 2014.

5. Participant may only win once.

6. Prizes cannot be transferred or converted to cash

7. Winners shall be notified by telephone and registered mail based on the contact details in the calling card submitted.

8. Prizes not claimed within sixty (60) calendar days from receipt of notification from Binalot Fiesta Foods, Inc. (BFFI) shall be forfeited and retained by BFFI. Winner must present a valid company ID and the official letter from BFFI to claim the prize.

9. Winners authorize BFFI to publish their names, photos and other particulars determined by BFFI to any person/s and in any mode or manner as BFFI may deem appropriate.

10. Employees and family members of Binalot Fiesta Foods, Inc., Binalot franchisees and their respective subsidiaries and suppliers including their relatives up to the second degree of consanguinity or affinity are not qualified to join this promotion.