Franchise

Franchise Information

  1. Franchise Packages

    Store Type Franchise Fee Contract Term Estimated Total Investment
    (Inclusive of Franchise Fee)
    Full Store / Restaurant
    35 – 100 sqm    		 500,000.00 6 years 1.8 Million – 2.8 Million
    Initial / Franchise Fee
    Kitchen Equipment, Utensils, Cookware, POS
    Renovation / Construction
    Signage / Menu board / Murals
    Security Deposit (to BIinalot)
    In line “Stall”
    16 – 25 sqm    		 500,000.00 6 years 1.5 Million – 1.8 Million
    Initial / Franchise Fee
    Kitchen Equipment, Utensils, Cookware, POS
    Renovation / Construction
    Signage / Menu board / Murals
    Security Deposit (to BIinalot)
    In line “Kiosk”
    16 – 25 sqm    		 500,000.00 6 years 1.2 Million – 1.5 Million
    Initial / Franchise Fee
    Kitchen Equipment, Utensils, Cookware, POS
    Renovation / Construction
    Signage / Menu board / Murals
    Security Deposit (to BIinalot)

  2. Franchise Fee Inclusions

    • For Marketing (Php 30,000.00) – Opening Assistance
      • Banners & streamers
      • Leaflets
      • Giveaways
      • Opening promos
      • Food & Beverage
      • Press Release
    • Personnel
      • Commissary
        • Initial Inventory – worth P50, 000.00
      • Operations – Opening Team
        • Supervisor – duty for 2 weeks
        • Two (2) Service Crew – duty for 2 weeks
      • Training
        • Initial Staff (maximum of 5) training allowance to be shouldered by BFFI (including training of the Franchisee & the Bookkeeper)

    b.1. The Franchise Package (Turn Key) Details

    1. Use of the Name

      Binalot is giving the Franchisee the privilege to use the Binalot business trade name, along with the accompanying logos and signage for business purposes. This privilege is limited to the duration of the franchise contract.

    2. Business Operations Systems

      Binalot has developed a business operations system that facilitates its branches to operate smoothly and profitably. This system was developed specifically for the use of our branches and will be handed down to the franchisee. This will include the proper accomplishment of inventories and daily sales report, product preparation, trainings and seminars on customer service, and trouble shooting. Initial training of the Franchisee and the initial staff (maximum of 5) of the soon to open branch shall be provided by Binalot, free of charge. Any additional training of the franchisee’s staff will be charged to the franchisee’s account.

    3. Mobilization Set-up, Construction & Signage

      Since Binalot has its standard design it has its accredited contractor who would set up the store. Binalot’s contractor will turn over the store set up and ready to operate.

    4. Marketing Support

      Marketing paraphernalia, such as banners, posters, streamers and flyers are to be provided by the franchisor especially on the opening day during promo launches and marketing activities. These are designed to help promote the business as well as to boost customer awareness. For Systemwide marketing, expenses incurred will be charged to the MSF of the company. For Local Store Marketing, the expenses shall be for the franchisee’s account.

    5. Operational & Technical Support

      Binalot has a team of competent and dependable people who conducts regular field visitations to give on-site assistance. This is in commitment not only to our customers but to our franchise partners as well of providing them with the highest quality of products and services. This management tool serves as a binder to our customers to always ensure and maintain quality control, making us determine the specific needs of the different branch, and address problems that may arise in line with the daily operations. It is also our policy to maintain our Research and Development efforts to continuously provide & develop innovative PINOY meals and new delivery service standards for branches as well as Binalot as a business.

    6. Monthly Service Fee

      Of the earnings to be made monthly, the Franchisee shall remit a monthly Royalty fee equivalent to five percent (5%) from the Gross Sales and the Marketing Support Fund of two percent (2%). The said fee is due no later than 10 days after the end of each month. Failure to remit these royalty payments in a timely manner will result in a 1.5% interest charge for each month delayed to the franchisee’s account.

    7. Suppliers

      The franchisee is required to purchase all supplies, unless otherwise agreed upon by both parties to have an open market, utilized at the branch from the BINALOT commissary. This shall include the raw materials used in product preparation, as well as the packaging materials. This will be billed to the franchisee’s account, after the 8th day cut off date, by the commissary department. The franchisee shall then issue an updated check to the franchisor 2 days after receiving the billing summary.

    8. Contract Duration

      The Franchise Agreement between Binalot Fiesta Foods, Inc. and its franchisees will be valid for a period of six (6) years from the date of contract signing. The franchisee may have the option to renew the contract upon mutual agreement with the franchisor at 20% of the current initial fee of Franchisor, with the terms and conditions of the first contract. The franchisor reserves the right to terminate a franchisee’s contract before completion should the franchisee be found to be in violation of any of the contract’s stipulations.

    9. Other Franchise Expenditures

      • Business permits.

  3. Franchise Procedures

    1. First Step – Franchise Applicant

      1. Has distinguished a site and started negotiating in putting up a Binalot branch
      2. Drafts a letter signifying intentions of becoming a Binalot franchisee together with a vicinity map of proposed site, updated resumè and the Vicinity Map of the site you are looking to have a branch of Binalot
      3. Fax or Mail the documents to:

        The Business Development Department
        BINALOT FIESTA FOODS, INC.
        #3686 BUJ Building Sun Valley Drive
        Sun Valley Subdivision
        Parañaque City
        Telefax : (632) 822-64-83 . Tel (632) 821-05-09
        ilovebinalot@gmail.com
        www.binalot.com

    2. Next – Binalot

      1. Meets with Franchise Applicant for Preliminary Interview. If favorable, gives the applicant the ff:
        • Franchise Qualification Form and
        • Market Study
        • Franchise Suitability Test

    3. 3rd Step – Applicant

      1. Send letter of intent with vicinity map of site
      2. Secure reservation fee
      3. Conduct market study
      4. Submit market study

    4. Final Step – Binalot

      1. Review Qualification form
      2. Conducts own Market Study (validation)
      3. Schedules another meeting for MOA signing and payment of Franchise Fee (30%). Franchise Agreement will then be issued to the applicant for review (1 week)
      4. Meets up with Franchise Applicant for FA signing, payment of the remaining balance of the Franchise Fee (70%) and discuss the rest of the procedures.

  4. Franchise Frequently Asked Questions (FAQs)

    What is Binalot?

    Binalot which means Wrapped is a Thirteen year-old fast food chain well known for offering all-time favorite Filipino meals served deliciously in banana leaves at affordable prices.

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    Who are the people behind Binalot?

    Binalot is owned and operated by Binalot Fiesta Foods, Inc., a company established in 1996 by certified food lovers and innovative entrepreneurs led by its President, Rommel T. Juan.

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    What are the qualifications of a Binalot Franchisee?

    A Binalot Franchisee:

    • Should be An entrepreneur who is self-driven, a Team player, and a self starter
    • Knows “People Skills” and enjoys customer service
    • Possesses the capability & willingness to undergo a full-time training on restaurant operations; devote time to oversee the day-to-day operation of his outlet as an on-premise owner-operator; and the ability to fund the investment required and manage finance;

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    How many branches does Binalot have?

    Binalot meals are enjoyed at 37 branches throughout Metro Manila,Subic and Bulacan area.

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    How much is a Binalot franchise?

    Investment in a Binalot franchise begins at 1,000.000.00 depending on the type of store: Stand-Alone/Restaurant, Food Stall, or Kiosk. This investment fee includes the following:

    • Franchise Fee of P500,000.00
    • Construction of the store
    • Kitchen equipment and facilities
    • Furniture and fixtures
    • Air-con system
    • Signage
    • Pre-operating expenses
    • Training and recruitment

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    What will the Binalot Franchise Program cover?

    Like most successful franchise systems, the Binalot Franchise System has invested in research and development, consulting with franchise, marketing, advertising and brand professionals to build the strong Binalot brand recognized today.

    The Franchise Fee allows a franchisee the initial license to:

    • Use the Binalot name and trademark
    • Learn Binalot’s proven system of operations

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    Can a corporation apply for a franchise?

    Ideally, we give franchise to individuals only. Upon approval of the franchise, this person can form a corporation where he or she must have clear majority ownership.

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    How much money can I make?

    The outlet’s profitability varies on several factors such as sales, location, occupancy costs, market potential, investment, and the ability of the franchises to manage and control his operating expenses. Other questions on financial viability will be discussed only during the interview process. Questions related to profit and loss are discussed during the later stage of the selection process.

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    Who will provide the manpower to operate the outlet?

    Binalot corporate officer will assist the franchisee in the recruitment and training of its pioneer staff. However, this team will be employees of the franchisee who is responsible for their salaries and benefits. Maximum of five staff (supervisor included) must attend the full training program for two continuous weeks (for the Service Crew) and one (1) month (for the Supervisor) as a Binalot certified training store. This program is designed to provide you with an understanding of the administrative and technical aspects of running your Binalot franchise. Cost of the training program is included in the franchise fee.

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    Do I receive assistance in opening my business?

    Yes. Binalot will assist in the grand opening of your store, which is designed to build your customer base quickly. In addition to your full training program, Binalot will send trained representatives to work with you at your store for a period of 15 days.

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    What are the term limits of the Franchise Agreement?

    The initial term of the Binalot Franchise Agreement is six years. The Franchise Agreement is renewable for another six years with renewal fee at 20% of the current Franchise Fee for those Franchisees that meet our renewal criteria.

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    Once a Franchisee, will there be other fees to be paid to the Binalot franchisor?

    Of the earnings to be made monthly, 7% of the monthly gross sales will be funneled back to the Binalot franchisor, broken down as follows: 5% as Royalty Fee and 2% as contribution to the system’s National Advertising Fund. This fund will benefit all franchisees as they will be spent for promotion and marketing of the brand.

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    What assistance will I receive from the Binalot franchisor?

    Value added services offered by Binalot include:

    • Site selection assistance
    • Training in the Binalot systems for the franchisee and initial store team.
    • Design, planning and construction Assistance (Design fee, Construction and Signage will be shouldered by the Franchisee)
    • Opening Assistance
    • Operations Manual
    • Central commissary to supply outlet needs
    • Training programs
    • Regular communications system with franchisees
    • On-going marketing and product development
    • Regular meeting and field visitations by designated Franchise Operations Officer.

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    How do I know if my chosen site is acceptable?

    Franchise applicants should look for sites that are located in high traffic commercial/business district accessible to both pedestrians and motorists.

    During initial talks with Binalot, we will provide the applicant with our site selection criteria. We will also request the applicant to verify the viability of the site by conducting the Market Study. Binalot will then evaluate the prospective location by verifying the Market Study.

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    How big should the Binalot store site be?

    The size of the property required for a Binalot store is dependent on the store model that will be developed in a particular market. Store are may be anywhere from 10 to 100 square meters.

    Binalot has three store Models:

    Stand Alone / Restaurant 50-100 sq.m.
    In line Stall 15– 25 sq. m.
    In line Kiosk 10-15 sq. m.

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    What type of training will the Binalot Franchisee receive?

    The Binalot Franchise Training program will orient both the Franchisee/supervisor and the staff on how a Binalot Store is managed and operated.Training for your in-store team will take 2 weeks. This program is designed to orient them on full store operations and aims to provide them with an adequate grasp of the store procedures in time for the store’s opening.

    When your Binalot store is operational, regular training programs and seminars will be conducted to provide continuous learning.

    Training for owners will take 7 days – 30 for supervisor days. This program is designed to provide an understanding of the administrative and technical aspects of running your Binalot business.

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    Who will build my Binalot Store?

    Binalot will provide you with designs and building plans for the Binalot store. The cost of the construction is to be shouldered by the franchisee.

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    How is franchise applicants evaluated?

    Binalot franchise applicants are evaluated using the following criteria:

    1. Passion for food and business
    2. Financial capacity
    3. Experience in business
    4. Panel interview results
    5. Belief in Binalot’s concept

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