Young Businessman Makes His Own Mark In Legazpi

Young Businessman Makes His Own Mark In Legazpi

“I like what I’m doing because it keeps me on my feet,” says the 25 -year old entrepreneur. “Everyday there are new challenges but I have learned to face up to each one with an innovative solution,” he says. Ken is one franchisee who has his own Binalot mascot, who even directs traffic on Legazpi City’s main thoroughfare where Ken’s Binalot branch is located.

Young businessman Ken Clemente chooses the Binalot franchise route to establish his own entrepreneurial venture in Legazspi.

“After college in Manila, I thought Legazpi was boring, but I was wrong,” says Ken Clemente, a young entrepreneur born into a family of business people. Ken’s parents are in the glass and aluminum business, and as with most children these days, Ken wanted to try his hand at something new.

Ken applied for a Binalot franchise last year after seeing its stand at the Franchise Show. “I was looking around for a good business I could bring back to Legazpi and Binalot was it!,” he proudly exclaims. Ken could relate to Binalot’s green ways and the Corporate Social Responsibility initiatives of the company because he himself is active in a civic group, the Jaycees.Continue reading

Fastfood chain’s right over brand name upheld by IPO

By Junep

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Ocampo (The Philippine Star), philstar.com, May 22, 2011

MANILA, Philippines- A local fastfood chain has preserved its right over its brand name through the mediation proceedings conducted by the Intellectual Property Office Philippines (IPOPHL).

Binalot Fiesta Foods Inc. (BFFI), a 14-year-old quick service restaurant with more than 35 branches nationwide, has been recognized by the IPOPHL as the only entity that can use the name “Binalot” in its establishments.

BFFI filed a case against another restaurant named Nid’s Binalot in 2007, but the case had dragged on due to the tedious process of litigation.

Fortunately, the IPOPHL under its new head, Director General Ricardo Blancaflor, has made the referral of cases to the mediation office mandatory, resulting in a virtual fast tracking of the resolution of intellectual property conflicts. This is in line with the vision of IPOPHL in a demystified, development oriented, and democratized IP System by 2020.

Read full article on philstar.com

Binalot’s Dahon Program in Town & Country Magazine

December

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2010 Issue

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Fast food chain captures market via social media

By Ehda M. Dagooc (The Freeman), philstar.com, November 03, 2010

CEBU, Philippines – All-Pinoy fastfood chain Binalot Fiesta Foods is utilizing social media as its competitive edge amid the stiff competition in the fastfood industry in the country.

“We have pioneered a lot of interesting efforts in the Fast Food Industry such as green delivery services. This time, we are among the first to use social media as a marketing communications strategy,” said Rommel Juan, President and chief executive officer (CEO) of Binalot Fiesta Foods.

Having an online population of some 30 million people with an average age of 22.7 years, the Philippines is believed to be highly receptive to new media based on the Digital Life study conducted by insight and consultancy firm TNS.

Read full article on philstar.com

Discovery Channel Tree Planting

From PH People’s Journal, September 20, 20210

COLLABORATING on a series of initiatives to create greater awareness and educate Filipinos about the importance of a green environment, Discovery Channel, the flagship network of Discovery Communications, and Gawad Kalinga recently launched Green Wall Urban Farming during a planting ceremony in one of the

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GK Communities in Taguig.

The Green Wall Urban Farming initiative encourages people to use the walls of their homes to plant vegetables such as upo, patola, ampalaya, and string beans.

“Through Discovery Channel programming, we are inspiring Filipino viewers and motivating them to learn more about the world and this includes embracing ideas about how we can care for our environment better,” said Jacque Ruby of Access, the local representative for Discovery Channel.

GK Jack & Jill Village is the 2nd Gawad Kalinga community to adopt the Urban Farming activity with a goal to provide nutritious food to the residents.

Jose Luis Oquinena, Executive Director of Gawad Kalinga, said the partnership is very timely and also increases the program’s effect on the community. Discovery Channel and GK are gearing up for more joint initiatives in the future.Continue reading