Binalot’s Dahon Program in Town & Country Magazine

December

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2010 Issue

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Fast food chain captures market via social media

By Ehda M. Dagooc (The Freeman), philstar.com, November 03, 2010

CEBU, Philippines – All-Pinoy fastfood chain Binalot Fiesta Foods is utilizing social media as its competitive edge amid the stiff competition in the fastfood industry in the country.

“We have pioneered a lot of interesting efforts in the Fast Food Industry such as green delivery services. This time, we are among the first to use social media as a marketing communications strategy,” said Rommel Juan, President and chief executive officer (CEO) of Binalot Fiesta Foods.

Having an online population of some 30 million people with an average age of 22.7 years, the Philippines is believed to be highly receptive to new media based on the Digital Life study conducted by insight and consultancy firm TNS.

Read full article on philstar.com

Discovery Channel Tree Planting

From PH People’s Journal, September 20, 20210

COLLABORATING on a series of initiatives to create greater awareness and educate Filipinos about the importance of a green environment, Discovery Channel, the flagship network of Discovery Communications, and Gawad Kalinga recently launched Green Wall Urban Farming during a planting ceremony in one of the

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GK Communities in Taguig.

The Green Wall Urban Farming initiative encourages people to use the walls of their homes to plant vegetables such as upo, patola, ampalaya, and string beans.

“Through Discovery Channel programming, we are inspiring Filipino viewers and motivating them to learn more about the world and this includes embracing ideas about how we can care for our environment better,” said Jacque Ruby of Access, the local representative for Discovery Channel.

GK Jack & Jill Village is the 2nd Gawad Kalinga community to adopt the Urban Farming activity with a goal to provide nutritious food to the residents.

Jose Luis Oquinena, Executive Director of Gawad Kalinga, said the partnership is very timely and also increases the program’s effect on the community. Discovery Channel and GK are gearing up for more joint initiatives in the future.Continue reading