Franchising, CSR and the triple bottom line

Business Mirror, September 4, 2011
Armando O. Bartolome / Franguru
FRANCHISORS are believed to be the great moneymakers because they charge franchise fees, continuing fees like royalties and other license-related fees. So, all we need to find is that one concept that will click with investors or would-be entrepreneurs and we have that magic formula to wealth. For franchise applicants, they often almost beg a franchisor to choose them or their location for the brand’s next location. That is, if the brand is a hot one.

Japanese Businessman as Filipino Franchisee

Expat Newspaper | July 31 – August

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13, 2011

Binalot to put up 5 stores outside Metro Manila

THE operator of the Binalot fast-food chain will open at least five stores outside Metro Manila to take advantage of lower rental rates and its “Manila branding.”

But Binalot could double its store rollout following the huge interest it received at The 10th Filipino Franchise Show organized by the Association of Filipino Franchisers Inc., Rommel Juan, Binalot Fiesta Foods Inc. president, told reporters.

“We’re keeping our fingers crossed that we may probably open 10 this year, depending on their location,” Juan said.

“I’m pushing for the provinces because the locations are better and rent is cheap,” he said, adding that brands from Manila usually stand out when brought outside the capital.

The company intends to open branches in Urdaneta and Tarlac after opening an outlet in Dagupan. The Pangasinan branch is doing very well, Juan said.

Since opening its first stall in Shaw in 1996, Binalot has expanded its store network to 35 branches, anchored on franchising.

“We’re looking at effective partners to help us with the expansion. We’re very strict with screening,” Juan said, adding that the company puts a premium on the location of the store when selecting franchisers.

The company owns five of its 35 stores.Continue reading

Provincial Franchises on the Rise

Philippine Daily Inquirer, July 22, 2011

Today’s entrepreneurs are into a new secret: Open in the province, and avoid Metro Manila’s high rent and labor.

Come to think of it: Franchises follow the suggested retail prices whether they are in Manila or are in a provincial mall. But rental rates

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and labor costs are much cheaper in the provinces, by as much as 20-30 %. This is one of the secrets unlocked by Binalot franchisee Ken Clemente. The 20- something , very youthful entrepreneur finished his college studies in DeLa Salle, but decided to move back to Legazpi, Albay to open his Binalot franchise.Continue reading

Aspiring entrepreneurs take off with ‘plug-and-play’ business

BusinessWorld, July 22-23, 2011

CONSIDERED A less risky option because of its tried and tested business models, franchising has become very popular, especially among aspiring entrepreneurs.

Business partners Napoleon L. Casibang and Masanori Ueno introduced to the country in the 1980s by foreign companies like McDonald’s, franchising now covers a wide range of business ventures — from restaurants, drugstores and Internet cafes to salons, review centers and repair shops. According to the Association of Filipino Franchisers, Inc. (AFFI), there are an estimated 50,000 franchisees in the country today. Continue reading