Binalot set to expand in Asia this year

BusinessMirror

by Catherine Pillas

February 2, 2016

FILIPINO comfort food concept Binalot is keen on entering three Asian markets in its bid to reach the growing Filipino community in the region, and is vying to close master franchise deals within the year.

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Rommel Juan, Binalot president, reiterated his plans of venturing into other Asian countries this year, specifically Taiwan, Hong Kong and Singapore. “We don’t have (presence) in the Asean ye. We are still looking for master franchisees. But we want to enter into deals within the year,” Juan said.

The three countries stand as “priority markets,” owing to the burgeoning Filipino communities in these areas. Other countries targeted for future expansion include Malaysia, Thailand, Indonesia and Japan. Binalot has already ventured into the Middle East with a franchising agreement with the diversified conglomerate Al Ahli Group last year. Its first overseas branch was set up in Al Muraqqabat last September, bndled under the Al Ahli’s “Little Manlia” food concept, which includes five other Filipino food and beverage brands.

The Al Ahli Group is eyeing to open another Little Manila branch in Abu Dhabi this year.

As of end 2015, Bnalot had 34 stores, 10 of them company-owned.

After Dubai, Binalot plans to expand in Asia

Published PM
February 02, 2016

Updated 12:58 PM
February 02, 2016

Armed with a beefed-uo menu and steady following, Binalot plans to increase its franchise-owned srores in the coming years

MANILA, Philippines-After itsinitial foray into food franchising in Dubai, Binalot Fiesta Foods,Incorporated plans to expand in Asia, particularly in Singapore, Malaysia and Thailand.

“Filipinos are everywhere, dominating the world’s care industry…We want to offer Filipino comfort food that our countrymen will enjoy while they work abroad,” Binalot president Rommel Juan said in a statement on Tuesday, February 2.

Buoyed by the success of its Dubai food franchise, Binalot said it is now actively seeking more foreign franchisees especially whre thre is a large Filipino community.

“We are looking at countries around the ASEAN (Association of Southeast Asian Nations) region such as Singaore, Malaysia, Thailand, Indonesia-and even in our other Asian neighbors such as TAiwan, Hongkong and Japan,”Juan said (READ: ASEAN integration and better opportunities in PH)

Binalot, best known for its food items wrapped in banana leaves, hhas 34 branches nationwide in the Philippines.

Armed with a beefed-up menu and steady following, Binalot said it plans to increase its franchise-owned stores in the coming years.

“In the Philippines, our growth is generated by the increase of the call center or business process outsourcing industry, which is set to match or even exceed the overall revenues of OFW remittances by this year,” Juan said.

“For our foreign venture, we are ready to offer our food to the Filipinos abroad who are mostly professionals and do not have time to prepare their meals themselves. Binalot already has the systems and franchise support in place for foreign franchisees,” Juan added.

Established in 1996, Binalot operates using quick-service restaurant business model and is based in Sun Valley Subdivision, Parañaque City with 94 employees, according to its website- Rappler.com

The Women That Wraps It All

(Source: AT IBA PANG PANGYAYARI)

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Binalot (www.binalot.com) is one among many companies that practice or observe diversity from the Boardroom, to its Management and to its Franchisees. There are four women out of seven in its Board, there are women leading its operations with Irene Lucas , its COO at the helm of day-to-day activities; three women in Marketing and a woman manager in Business Development. Added to them are the many women cashiers, staff and crew in the stores. The 18-year old Pinoy fast food company credits gender diversity for its continued success.

Women in Binalot are also very much present among the franchise partners. Here we take note of some admirable examples among its business partners.

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Ami Romualdo, Franchisee in Fisher Mall QC.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

For Ami Romualdo, being a franchisee in Fisher Mall, QC takes her time. But what takes even more time is being a mother of two. So, a franchise business is actually the best deal for a busy mom like her. She can get very hectic at work but it is comforting to know that she can always turn to professionals and more experienced managers to help her run her store.

“It’s also good to have trained staff,” she continues. “At least I do not have to think of everything as all of us got trained in the same way, in the same system,” she declares.

Being women’s month, we focus on these women who balance work and family life and salute them for their ability to harmonize home and business activities.

Continue reading

Women Wrap It All Up

March 17, 2015 by Melo Villareal

(Source: OUT OF TOWN BLOG)

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Binalot (www.binalot.com) is one among many companies that practice or observe diversity from the Boardroom, to its Management and to its Franchisees. There are four women out of seven in its Board, there are women leading its operations with Irene Lucas , its COO at the helm of day-to-day activities; three women in Marketing and a woman manager in Business Development. Added to them are the many women cashiers, staff and crew in the stores. The 18-year old Pinoy fast food company credits gender diversity for its continued success.

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Binalot Crew

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Continue reading

Binalot in Commuter Express

(Source: COMMUTER EXPRESS)

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Binalot (www.binalot.com) is one among many companies that practice or observe diversity from the Boardroom, to its Management and to its Franchisees. There are four women out of seven in its Board, there are women leading its operations with Irene Lucas , its COO at the helm of day-to-day activities; three women in Marketing and a woman manager in Business Development. Added to them are the many women cashiers, staff and crew in the stores. The 18-year old Pinoy fast food company credits gender diversity for its continued success.

Women in Binalot are also very much present among the franchise partners. Here we take note of some admirable examples among its business partners.

For Ami Romualdo, being a franchisee in Fisher Mall, QC takes her time. But what takes even more time is being a mother of two. So, a franchise business is actually the best deal for a busy mom like her. She can get very hectic at work but it is comforting to know that she can always turn to professionals and more experienced managers to help her run her store.

“It’s also good to have trained staff,” she continues. “At least I do not have to think of everything as all of us got trained in the same way, in the same system,” she declares.

Being women’s month, we focus on these women who balance work and family life and salute them for their ability to harmonize home and business activities.

Continue reading

Binalot goes Visayan from Malaya Business Insight

(Source: Malaya Business Insight)

 

Binalot goes Visayan pick up from Malaya Business Insight

 

FOR the Lenten season, Binalot has chosen favorite dishes from the Visayas region: Bangus Sinugba, Kinilaw and Laswa. Healthy favorites from the South will be offered at selected Binalot  throughout the Lenten Season.

Sinugba means “grilled”, Kilaw means “vinegared” and Laswa means boiled vegetables. The bangus sinugba is filled with chopped onions and tomatoes and then slowly grilled to a nice finish.  

Binalot recently celebrated its 18th year in the business and recently signed up a foreign franchise for Dubai, UAE. Binalot was founded by Rommel Juan and his friends in 1996 when they realized there were no real Pinoy options for dining that was fresh and portable using eco-friendly packaging. 

Binalot now has 45 branches all over the country, all serving Filipino food favorites in its trademarked wrapper of banana leaves, naturally preserving the food’s freshness.  

KINILAW NA ISDA – The freshest fish marinated in Pinoy vinegar and Ilocos onions and garnished with red hot peppers.  Perfect for the Lenten season.

LASWA – What could be healthier for body and soul but a fresh boiled vegetable medley of local greens and other Pinoy vegetables called Laswa. BINALOT offers this Visayan favorite to start its Lenten specials.  

BANGUS SINUGBA – This  national fish is now available stuffed with chopped onions and tomatoes and grilled to a nice finish. Sinugba is the Visayan term for “grilled”. – See more at: http://www.malaya.com.ph/business-news/living/binalot-goes-visayan#sthash.gYIMz4QW.dpuf

Binalot in Commuter Express

 

(Source: Commuter Express)

 

 

For the Lenten season, Binalot has chosen favorite dishes from the Visayas region: Bangus Sinugba, Kinilaw and Laswa. Healthy favorites from the South will be offered at selected Binalot branches starting Feb 18, Ash Wednesday and throughout the Lenten Season.

Sinugba means “grilled”, Kilaw means “vinegared” and Laswa means boiled vegetables. The bangus sinugba is filled with chopped onions and tomatoes and then slowly grilled to a nice finish. Healthy not only for the body but also good for the soul.
Binalot recently celebrated its 18 years in the business and recently signed up a foreign franchise for Dubai, UAE. Binalot was founded by Rommel Juan and his friends in 1996 when they realized there were no real Pinoy options for dining that was fresh and portable using eco-friendly packaging.

Binalot now has 45 branches all over the country, all serving Filipino food favorites in its trademarked wrapper of banana leaves, naturally preserving the food’s freshness. It now also offers Franchising options with a number of pre-approved sites for the interested applicants. You can visit www.binalot.com for more information. Find us on Instagram, Facebook and Twitter, too.


KINILAW NA ISDA- The freshest fish marinated in Pinoy vinegar and Ilocos onions and garnished with red hot peppers. A favorite of our Visayan brothers, now at a Binalot near you! Perfect for the Lenten season.


LASWA- What could be healthier for body and soul but a fresh boiled vegetable medley of local greens and other Pinoy vegetables called Laswa. BINALOT offers this Visayan favorite to start its Lenten specials. Check www.binalot.com for the branch nearest you.


BANGUS SINUGBA- Our national fish is now available stuffed with chopped onions and tomatoes and grilled to a nice finish. Sinugba is the Visayan term for “grilled”. Catch our Visayan specialties starting this Lenten season. Visit a BINALOT store nearest you. www.binalot.com. Find us in Instagram, Facebook and Twitter, too.