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New trend in franchising

Philippine Daily Inquirer
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19, 2011

Binalot opens to ‘absentee’ franchisee

Philippine Daily Inquirer
September 18, 2011

Homegrown food chain Binalot Fiesta Foods has launched a franchising scheme that will allow franchisees to not be so hands-on in the business, but still be sure of its success.

Binalot president Rommel Juan explained that under the company’s new company supervision scheme (CSS) for franchisees, Binalot will assign a full-time manager to manage the day-to-day operations of the outlet.

This would enable franchisees who still have to keep regular day jobs to succeed in the business even if they cannot be in their stores all the time, he said.

The CSS was actually born out of necessity, he related, when one of Binalot’s franchisees became so busy with other concerns that sales dropped in her outlet.

“Binalot helped with management and the result was very good. Sales came back up and the store got back on its feet.”

Binalot to introduce franchising scheme

Manila Bulletin
September 16, 2011

MANILA, Philippines — Binalot Fiesta Foods said it will introduce the Company Supervision Scheme, a new trend in franchising that is expected to revolutionize the way franchising will be managed and promoted.

Rommel T. Juan, president of Binalot, said the new scheme would be launched during the forthcoming Franchise Asia 2011.

Juan said that while the traditional tenets of franchising require that a franchisee be a hands-on, full-time manager, they realized that in today’s fast-paced, multi-tasking world, this might be too much to ask of a franchisee.

“There are simply too many pressures and stresses in today’s world that demand too much of the franchisee’s time. This is where the Company Supervision Scheme comes in. Binalot

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will assign its own supervisor for the store and effectively manage the store for the franchisee,” he said.

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Makeup artist finds beauty in the food biz

The Philippine Star
September 19, 2011

MANILA, Philippines – One successful Binalot franchise belongs to Amanda Padilla. A makeup artist who trained at the Shu Uemura Learning Atelier and worked for Estee Lauder Philippines, Padilla knows a thing or two about beauty and aesthetics, but becoming a food entrepreneur was not easy.

Amanda says her passion for her craft is rivaled only by her love for authentic Pinoy food. A devout foodie, she admits falling in love with the Pinoy favorites offered by Binalot: delectable dishes paired with salted egg and tomatoes wrapped in banana leaves.

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Binalot wins Best Booth

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Business Insights
September 19, 2011

Binalot unveils novel franchise plan for OFWs

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Mirror
September 16, 2011

Brand to introduce ‘simple ways’ at Franchise Asia 2011

By Nicole J. Managbanag
Thursday, September 15, 2011
A NEW trend in the franchising industry, which will revolutionize management and promotion of brands will soon be introduced by Binalot Fiesta Foods during the forthcoming Franchise Asia 2011 on September 19-25, at the SMX Convention in Manila.
Rommel T. Juan, president, Binalot Fiesta Foods, said to avail of the franchising business in today’s trend requires hands-on, full time manager and multi-tasking jobs, “which is too big to ask from a franchisee.”
“There are simple yet too many pressures and stresses in today’s franchising world that demand too much from the franchisee’s time,” Juan said.
Binalot Fiesta Foods, one of the unique franchising food companies in the Philippines who successfully brought back the traditional Filipino food wrapped with banana leaves, is quite exceptional compared to modern packaging using Styrofoam and plastics.
Juan said that they will introduce the Company Supervision Scheme (CSS), an initiative to make franchisees manage their own time by assigning a supervisor for their store.
Binalot Fiesta Foods, Juan added, will introduce the scheme that is expected to revolutionize the way the franchising industry should be managed and promoted.
Juan said the franchise brand came up with this scheme on precedent that one of its franchise owners became too busy managing other businesses that resulted to drop the sales.
He added that when Binalot Fiesta Foods started to offer CSS, franchise owners noted significant growth in sales.
Juan noted franchising as the effective engine for

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